NASCAR Sponsorship
Closed Special Notice Posted
- Solicitation number
- D-26-CP-0017
- Agency
-
Drug Enforcement Administration
Department of Justice
- Responses due
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 516120 Television Broadcasting Stations
- PSC
- R701 Support- Management: Advertising
- Place of performance
- Springfield, Virginia, United States
- Points of contact
Notice details come from SAM.gov. Updated .
About this opportunity
The Drug Enforcement Administration issued a sole-source justification notice on July 7, 2026 for NASCAR sponsorship services, with a capability statement deadline of July 10, 2026 at 2:00 p.m. EST. The DEA intends to award a firm-fixed-price purchase order to Nexstar Media, Inc. for a one-year period (July 7, 2026 through July 6, 2027) in support of the Fentanyl Free America initiative. The justification rests on the unique combination of existing infrastructure: a branded No. 99 Chevrolet vehicle already bearing the Fentanyl Free America campaign identity, established on-track performance credentials, and exclusive media integration with The CW Network, which broadcasts to an average national audience exceeding 1.2 million viewers per race. Market research determined no other racing team or media platform can replicate this existing brand presence, broadcast integration, and infrastructure within the required 2026 season timeframe. The contracting officer certified that only one source is reasonably available and that competition is not practicable given time-sensitive mission objectives. The acquisition falls under NAICS 516120 (Television Broadcasting Stations) and PSC R701 (Support—Management: Advertising). Any contractor with capability statements may submit electronically to Ms. Angel Barkley at angel.d.barkley@dea.gov by the deadline; the Government reserves discretion to pursue competitive procurement based on responses received.
Notice text
The Drug Enforcement Administration (DEA) requires NASCAR Sponsorship services. The DEA intends to award a firm-fixed price sole source Purchase Order to Nexstar Media, Inc., 545 E. John Carpenter Fwy Ste 700, Irving, TX 75062-3932 for the purposes of acquiring NASCAR Sponsorship services. This acquisition is being pursued on a sole source basis in accordance with 41 U.S.C. 3304(a)(1) are exempt from the requirement to promote full and open competition. The NAICS code for this acquisition is 516120. A determination by the Government not to open the requirement to competition based on the response to this notice is solely within the discretion of the Government. Information received will be considered solely for the purpose of determining whether to conduct a competitive procurement. This notice is NOT a request for proposal. However, all capability statements received by July 10, 2026 at 2:00 p.m. EST will be considered by the Government. Any source capable of providing the NASCAR Sponsorship services, and is interested in submitting a capabilities statement, may do so electronically to Ms. Angel Barkley at angel.d.barkley@dea.gov.
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