Military-specific PNF intervention

The Defense Health Agency has issued a Notice of Intent to award a sole source contract to the University of Houston for the development of a military-specific personalized normative feedback (PNF) intervention addressing problematic alcohol use among Service members. This notice was published by the United States Army Medical Research Acquisition Activity (USAMRAA) on September 3, 2025, under NAICS code 541720 for Research and Development in the Social Sciences and Humanities. The proposed contract would span three years from January 7, 2026, to January 6, 2029, focusing on creating intervention software using the Qualtrics platform. The University of Houston has been identified as the intended recipient due to their unique qualifications and previous involvement in the original PNF alcohol intervention tool development. The agency has determined that UH possesses specialized experience with Department of Defense funded psychological studies that makes them particularly suited for this military-specific research requirement.

The primary objective of this sole source procurement is to develop and evaluate the effectiveness of a personalized normative feedback intervention specifically tailored for military populations dealing with alcohol-related issues and associated behaviors. Potential alternative sources have until October 20, 2025, at 12:00 PM EST to submit written responses demonstrating their capability to meet the military-specific research requirements, with all questions directed to Mr. Herbert Keen. Contractors seeking to challenge this sole source award must provide clear evidence of their qualifications and experience within 45 days of the notice publication date. If no qualified alternative sources respond within the specified timeframe, the contract will proceed to the University of Houston without further competitive consideration. The procurement falls under the applied research category for national defense R&D services and represents a specialized opportunity for organizations with demonstrated expertise in military behavioral health interventions and software development capabilities.