MHSAA Advertising
Closed Special Notice Posted
A newer solicitation was posted. See the latest solicitation from .
- Solicitation number
- W912JB-20-Q-0013
- Agency
- Michigan National Guard Army National Guard, Department of Defense
- Responses due
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 711310 Promoters of Performing Arts, Sports, and Similar Events with Facilities
- PSC
- R701 Support- Management: Advertising
- Place of performance
- Lansing, Michigan 48906, United States
Notice details come from SAM.gov. Updated .
About this opportunity
This Special Notice was published by the Michigan United States & Property Fiscal Office - Purchasing & Contracting Division of the Department of the Army Michigan Army National Guard. The notice intends to award a twelve month contract utilizing Simplified Acquisition Procedures to the Michigan High School Athletic Association for their advertising and marketing program to enhance the Michigan Army National Guard's image, increase recruitment efforts and reach, and contribute to recruitment goals.
The purpose of this Special Notice is to solicit responses from firms capable of providing the same advertising services at high school championship events within Michigan as the MHSAA. Responses must be submitted in writing by February 28, 2020 to be eligible. Responses should demonstrate capabilities to support recruitment and retention efforts through an exclusive advertising package including use of MHSAA marks and positioning, official designation, digital and social media campaigns, and events sponsorship. This notice is not a request for quote but rather an advance notice of intent to award a contract to the MHSAA for their high school marketing program.
Notice text
The Michigan United States & Property Fiscal Office - Purchasing & Contracting Division intends to issue an award for a period of twelve months utilizing Simplified Acquisition Procedures to the Michigan High School Athletic Association (MHSAA) for the use of their advertising and marketing program for Michigan high schools. The marketing program will enhance the Michigan Army National Guard's image, increase recruitment efforts and reach, and contribute to recruitment goals established by National Guard Bureau. This is an exclusive advertising package & program (which includes but not limited to approved use of MHSAA marks & positioning, official designation/category exclusivity, digital media, social media campaign, cross country presenting advertiser, basketball championships activation, etc.), for enhanced capabilities to support Recruiting & Retention's operational efforts, enhance marketing capability, and increase target market impression rates.
THIS IS NOT A REQUEST FOR QUOTE
Responses to this Notice of Intent should be from firms capable of the same advertising services previously described, at high school championship events; within the same size and scope capable as the Michigan High School Athletic Association (MHSAA) and in the same geographical locations/target market areas within the State of Michigan.
Response to this Notice of Intent to Award must be submitted in writing no later than 4:30 pm ET, 28 February 2020.
Notice history
| Notice | Type | Posted |
|---|---|---|
| HS Sports Championships Advertising | Solicitation | |
| MHSAA Advertising | Special Notice |
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