Media Services for Traffic Safety Public Service Campaigns

This is a Pre-Solicitation notice (synopsis) for a procurement in accordance with FAR Part 5.203 that provides notice of the Government's proposed contract action listed herein.

Motor vehicle travel is the primary means of transportation in the United States. Yet for all its advantages, motor vehicle crashes are a leading cause of death for people living in the United States. In response to this issue, NHTSA promotes programs that encourage drivers and passengers to wear their seat belt and to abstain from unsafe behaviors such as impaired driving and texting.

The success of these safety programs requires working with various partners and State agencies to help encourage safer behaviors of drivers, occupants, cyclists, and pedestrians. Since traffic safety problems affect people in all communities, the effort to implement programs to improve safety involves people at all levels of the Government, within businesses and organizations, and both organizational and individual volunteers. It also requires successful communications programs.

NHTSA has developed its communications programs in a process that is first grounded in sound policy and program, and then relies on the development and implementation of national traffic safety campaigns to encourage targeted road users to adopt positive traffic safety behaviors. Communication focused on getting people to change their behavior is more successful in an environment that includes continuous and consistent messaging. While that strategy has proven extremely effective; limited budgetary resources prevent NHTSA from being able to use paid advertising to support many of its outreach and educational efforts. Therefore, the NHTSA must rely on donated media public service announcement (PSA) campaigns that are able to raise awareness about specific risky traffic safety behaviors among a large national target audience.

The objective of the proposed action is to raise awareness about traffic safety issues though large-scale, fully-integrated, donated media PSA campaigns.

Solicitation Information:

The Government contemplates the award of a single sole source Indefinite Delivery Indefinite Quantity (IDIQ) contract as noted in the attached Justification for Other Than Full and Open Competition.  The period of performance of the contract will not exceed sixty (60) months.  

NO FURTHER PROCUREMENT INFORMATION IS AVALABLE AT THIS TIME.