Media Campaign Evaluation

Closed Solicitation Posted

Solicitation number
19UK5623Q0011
Agency
Responses due
Set-aside
No set-aside

Opportunity facts

NAICS code
541890 Other Services Related to Advertising
PSC
B553 Special Studies/Analysis- Communications
Place of performance
SW11 United Kingdom

Notice details come from SAM.gov. Updated .

Notice text

The U.S. Embassy London seeks a vendor to provide an evaluation of a social media campaign that aims to reach a set of target audiences through owned creative assets and paid media placements on social media and search engines.  The survey approach should be based on a UK nationally representative sample to conduct sentiment analysis or a persuasion test.  This research will allow us to see if our assets are able to 1) effect recall in viewers/readers and 2) increase favorable perceptions.

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