Iowa Army National Guard Recruiting and Market advertising on the Des Moines Area Regional Transit buses

This contract action was accomplished using other than competitive procedures because there is only one responsible source due to a unique capability provided, and no other supplies or services will satisfy agency requirements (FAR 6.302-1). See posted J&A for further information.

The Iowa National Guard awarded a purchase order for Recruiting and Marketing advertising event. The purchase order included the production and installation of King Kong wraps to be installed on ten city buses. The wraps will remain on the buses for 11 months from the date of installation. Production and installation should be completed within 30-days

The Iowa Army National Guard Recruiting Office is currently lagging in market shares in the Des Moines, Iowa area. Des Moines is one key city in the marketing plan for the recruiting office based on the number of individuals in the primary recruiting demographics. To target the primary recruiting demographics we have determine the use of the public transportation system will provide the greatest exposure (impressions) to the target audience. The Des Moines Area Regional Transit (DART) system is operated by DART Transit Authority and all advertising has to be processed through them.