Intent to Award a Sole Source Contract - DLA Distribution HQ Organizational Branding
Closed Special Notice Posted
- Solicitation number
- SP3300-25-Q-0273
- Agency
-
Distribution
Defense Logistics Agency, Department of Defense
- Responses due
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 339950 Sign Manufacturing
- Place of performance
- New Cumberland, Pennsylvania 17070, United States
- Points of contact
Notice details come from SAM.gov. Updated .
About this opportunity
The Defense Logistics Agency Distribution in New Cumberland, Pennsylvania has published a Special Notice announcing its intent to award a sole source contract for organizational branding services. The agency plans to award a firm-fixed-price purchase order to Apple Rock Advertising & Promotion, Inc. for various branding graphics and displays, including interactive displays, for building 430. The sole source justification is based on FAR 6.302-1 and FAR 13.106-1(b), citing that Apple Rock has previously supplied branding materials for the same building and possesses the historical knowledge necessary to provide compatible graphics and displays. The contract falls under NAICS code 339950 (Sign Manufacturing) with a small business size standard of 500 employees and PSC code 9905. This notice serves as an informational announcement rather than a competitive solicitation.
The primary purpose of this Special Notice is to inform potential contractors of the agency's intent to proceed with a non-competitive award while providing an opportunity for interested parties to express their capabilities. Contractors who believe they can meet the requirements may submit qualifications and capabilities statements by September 5, 2025, at 1:00 p.m. EST. The agency emphasizes that Apple Rock's previous experience with building 430's branding systems and their knowledge of existing content, hardware, and software makes them uniquely qualified for this work. All responsible sources are eligible to respond with their qualifications, though the government retains sole discretion in determining whether to conduct a competitive procurement based on received responses. The notice clarifies that no formal solicitation will be issued and that this synopsis is purely informational, with no posting planned for the SAM.gov website.
Notice text
Intent to Award a Sole Source Contract
DLA Distribution in New Cumberland, PA intends to award a firm-fixed-price purchase order for various branding graphics and displays (including interactive displays) in building 430 on a sole source basis to Apple Rock Advertising & Promotion, Inc. In accordance with FAR 6.302-1 “Only One Responsible Source and No Other Supplies or Services Will Satisfy Agency Requirements and FAR 13.106-1(b) “soliciting from a single source for purchases not exceeding the simplified acquisition threshold, Contracting Officers may solicit from one source if the Contracting Officer determines that the circumstances of the contract action deem only one source reasonably available.”
Apple Rock Advertising & Promotion, Inc. has previously supplied branding graphics, displays, hardware, and software for DLA Distribution building 430 and has the historical knowledge required to supply branding graphics and displays that are matching and compatible with the existing content, hardware, and/or software in building 430.
Interested contractors may identify their interest and capability to respond to the requirement or submit proposals. A determination by the Government not to compete this acquisition based upon responses to this notice is solely within the discretion of the Government. Information received will normally be considered solely for the purpose of determining whether to conduct a competitive procurement.
The North American Industry Classification System (NAICS) code for this effort is 339950 with a small business size standard of 500 employees and PSC of 9905.
This notice of intent is not a request for competitive proposals. This synopsis is for informational purposes only. A solicitation will not be issued for this procurement action or posted to the single Government Point of Entry, the SAM.gov website.
All responsible sources may respond by submitting qualifications/capabilities statement of the company by September 5th, at 1:00 p.m. EST to Michael French, via email: michael.s.french@dla.mil for consideration by the agency. If no affirmative responses are received, a purchase order will be awarded to the Apple Rock Advertising & Promotion, Inc.
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