Integrated Marketing, Communications and Business Development Support Services

Closed Pre-Solicitation Posted

Solicitation number
1331L524CONSULTIN
Agency
Responses due
Set-aside
Total Small Business

Opportunity facts

NAICS code
541613 Marketing Consulting Services
Place of performance
Washington, District of Columbia 20230, United States

Notice details come from SAM.gov. Updated .

About this opportunity

The Department of Commerce Office of the Secretary, specifically the National Technical Information Service (NTIS), is seeking integrated marketing, communications, and business development support services. The procurement aims to support NTIS's transformation into a data and digital services federal agency, with a focus on developing strategic communications, marketing programs, and lead generation capabilities. Key contract requirements include maintaining a Public Trust clearance, working primarily from the Alexandria, VA location, and delivering comprehensive services across five major task areas: project management, communications support, marketing support, lead generation, and an optional clearinghouse marketing task. The evaluation will likely focus on vendors' capability statements, which are limited to 15 pages and must demonstrate experience in similar solutions, performance measures, and potential risk assessments. Critical dates include a response deadline of December 16, 2024, at 11:00 AM Eastern Time, with oral presentations for selected vendors scheduled on December 18-19, 2024.

The opportunity is set aside for total small businesses within the Marketing Consulting Services NAICS category (541613). While no specific incumbent is mentioned, the contract structure includes a base period of 12 months with four 12-month option periods, utilizing a Fixed-Price Award Fee (FPA) and some Firm Fixed Price (FFP) tasks. Performance incentives are substantial, including up to $100,000 for communications/marketing deliverables meeting "Excellent" quality standards and a 2.5% commission on qualified leads resulting in signed interagency agreements. The contractor's objectives include supporting NTIS in generating over $100 million in annual revenue through comprehensive marketing and communications strategies. Vendors will be expected to provide standard business information, including DUNS number, CAGE code, and small business status, with the understanding that this sources sought notice is for market research purposes and does not guarantee a direct contract award.

Notice text

3 versions

Update #3 · Latest ·

The purpose of this amendment is to extend the closing date to December 18, 2024. 

All other terms and conditions remain unchanged.

Update #2 ·

The purpose of this amendment is to correct the description and information highlighted under section II.

All other terms and conditions remain unchanged.

Update #1 ·

This is a sources sought with an opportunity to present your submission.  Please see attached. 

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