Indiana Army National Guard Recruiting (Student Paths) Digital Advertising and Analytics

This is a combined synopsis/solicitation for commercial items prepared in accordance with the format in subpart 12.6, as supplemented with additional information included in this notice. This announcement constitutes the only solicitation; proposals are being requested and a written solicitation will not be issued.

1) The Indiana Army National Guard Recruiting and Retention Battalion is soliciting W912L9-22-R-0019 as an RFQ. 

2) This Firm Fixed Price (FFP) procurement is a 100% Small Business set-aside in accordance with (IAW) the Federal Acquisition Regulation (FAR) Part 19.502-2 (b).

3) CLIN 0001      Digital Advertising and Analytics      1 Job 

4) The following commercial services with a Period of Performance of one (1) year (August 01, 2022- July 31, 2023), are listed below. 

4a) The contractor will place a customized advertiser profile on their online platforms. Ads will be delivered to Indiana students using the websites. All Indiana HS students using the website will see a at a minimum a 140 x 140-pixel INARNG logo when they log in. Students using the platforms are also served at a minimum an interstitial 920 x 620-pixel ad as part of a rotation. Students will also have the opportunity to select the Indiana Army National Guard as an option they are interested in.

4b) Through the online platforms, students have the opportunity to complete a form and specifically request to be contacted by the Indiana Army National Guard. The Contractor will provide these leads of HS juniors, seniors, and post high school to the ING Recruiting and Retention Battalion Marketing Team, to disseminate to recruiters for follow up. The Contractor will compile and provide these leads on a weekly basis via Excel spreadsheet to the Marketing OIC of the ING Recruiting and Retention Battalion. The leads will include name, address, phone number, email address, High School, test scores, GPA, career interests, ethnic background, and sports/activities.

4c) Across all platforms the INARNG will have a minimum estimated average of 20,000 impressions per month.

5) Submission Requirements: A detailed description of work to be performed along with detailed pricing information. Clauses 52.204-24 and 52.204-26 within attachment 2 must be reviewed and checked.

As Specified in FAR Part 52.211-6, a Brand name (Student Paths) or Equivalent with Equivalent Specifications is requested.

6) 52.212-1, 52.212-4, 52.212-5 are applicable to this acquisition. 

7) Quotes are due at 4:00 p.m. local (eastern) time on 08 July 2022. Quotes shall be submitted via email to brian.p.williams52.mil@mail.mil. 

8) Attachments:

1 - Evaluation of Commercial Items

2 - List of applicable clauses.