Google Analytics
Closed Pre-Solicitation Posted
- Solicitation number
- 5000203068
- Agency
-
Internal Revenue Service
Department of the Treasury
- Responses due
- Set-aside
- No set-aside
Opportunity facts
- NAICS code
- 541512 Computer Systems Design Services
- PSC
- B544 Special Studies/Analysis- Technology
- Place of performance
- Washington, District of Columbia, United States
- Points of contact
Notice details come from SAM.gov. Updated .
About this opportunity
The Internal Revenue Service is conducting market research through this Sources Sought Notice to identify vendors capable of providing Google Analytics 360 or equivalent products and services. The IRS seeks to maintain continuous access to Google Analytics 360, BigQuery, and Looker Enterprise Platform through a distributor like Cardinal Path, with the primary objective of ensuring uninterrupted data collection for IRS digital products while preventing data loss and maintaining alignment with the federal government's Digital Analytics Program. Interested vendors must submit capability statements demonstrating their ability to provide 24/7 access to existing Google Analytics 360 accounts, pay annual license fees, cover up to $200,000 annually in additional data collection fees, and provide monthly billing summaries along with setup and integration services for BigQuery, Google Tag Manager, and Looker Enterprise Platform. Responses are limited to six pages total and must be submitted electronically to Parvinder.s.brar@irs.gov by 10:00 AM PST on August 15, 2025, with vendors required to identify their business size classification under NAICS Code 541512 with a $34.0 million size standard. Companies must also specify their participation in Government Wide Acquisition Contract vehicles such as GSA Schedule, OASIS, or NASA SEWP.
This procurement opportunity does not utilize any set-aside designations and is open to all qualified vendors regardless of size. Cardinal Path is specifically mentioned as the current distributor providing access to the Google Analytics 360 platform, suggesting they may be the incumbent contractor. The contract structure includes a 12-month base period from October 1, 2025, through September 30, 2026, followed by four additional 12-month option periods extending through September 30, 2030, creating a potential five-year total contract duration. The contractor will be responsible for covering annual license fees and up to $200,000 per year in additional data collection fees, though specific total contract values are not disclosed in the notice. Performance will be conducted offsite, with the contractor handling billing administration, data governance, and ensuring compliance with Section 508 accessibility standards for information and communication technology.
Notice text
THIS IS A SOURCES SOUGHT NOTICE (SSN) ONLY. This SSN is issued solely for information and planning purposes; it does not constitute a Request for Quote (RFQ)/Request for Proposal (RFP) or a promise to issue an RFQ/RFP. The SSN does not commit the Internal Revenue Service (IRS) to contract for any supply or service. The IRS is not at this time seeking quotes or proposals. Responders are advised that the IRS will not pay any cost incurred in response to this SSN. All costs associated with responding to this SSN will be solely at the interested party’s expense. Not responding to this SSN does not preclude participation in any future RFQ/RFP. The information provided in this SSN is subject to change and is not binding on the IRS. All submissions become the property of the IRS and will not be returned. The IRS is requesting information to identify vendors capable of providing brand-name or equal products to Google Analytics 360.
INDUSTRY RESPONSE
The IRS is seeking capability statements from industry in accordance with Attachment 1 - Draft Performance Work Statement (PWS). The purpose of this SSN is to conduct market research and to plan a path forward in regard to procuring the requirement. Submissions must be accompanied by a cover letter which identifies the company name, address, Unique Entity Identifier (UEI) number, Point of Contact(s) (Name, title, email, and phone number) - and business size, i.e. small, small disadvantaged, 8(a)-certified small disadvantaged, HUBZone small, woman-owned small, veteran-owned small, service-disabled veteran-owned small - based upon NAICS Code 541512 "Computer Systems Design Services” with a size standard of $34.0 million.
Please identify the Government Wide Acquisition Contract (GWAC) vehicles your firm is associated with to include the General Services Administration (GSA) Schedule, GSA One Acquisition Solution for Integrated Services (OASIS), National Aeronautics and Space Administration (NASA) Solutions for Enterprise-Wide Procurement (SEWP), etc.
Proprietary Information
No proprietary information shall be included.
Response
Responses (limited to a 6-page capability statement, 1 page for the cover sheet, 5 pages for the body and conclusion) single spaced, Times New Roman, no smaller than 12-point font. Drawing, diagrams and/or captions to pictures are limited to no smaller than 8-point font. All submissions must be made electronically (as described below) and be in either Adobe PDF or Microsoft Office Word. Responders are to describe in clear and concise language their capabilities to meet the Government's requirements as set forth in this SSN and Performance Work Statement (PWS).
Responses shall be submitted by e-mail to Parvinder Brar, at Parvinder.s.brar@irs.gov no later than 10:00 AM Pacific Standard Time (PST) on August 15, 2025 with the following text in the subject line: Sources Sought – Google Analytics 360.
Please confirm your firm’s interest in the requirement and if your firm will submit a quote/proposal if this becomes a solicited requirement.
Files
| File | Type | Posted |
|---|---|---|
| 4_DRAFT PWS_GoogleAnalytics_v4.pdf |
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