4_DRAFT PWS_GoogleAnalytics_v4.pdf

OFFICE OF ONLINE SERVICES

DRAFT PERFORMANCE WORK STATEMENT

Google Analytics 360

1.0 INTRODUCTION /BACKGROUND

The Internal Revenue Service (IRS) has been using Google Analytics 360 to collect, store, process, and display behavioral data for our digital products for more than a decade. To ensure continued data collection without interruption, IRS needs to maintain access to our existing Google 360 account through a new contact/billing structure. Switching to a different data collection/storage/processing/reporting infrastructure would involve extensive development and expense to implement, bring IRS out of alignment with the federal government's Digital Analytics Program, and incur the loss of all historical online usage data.

The IRS must obtain access to BigQuery, a Google Cloud Platform product, to ensure data integrity and automate repetitious manual exporting of data to downstream systems, preventing an unidentifiable data error and loss. BigQuery allows the IRS to better achieve its mission by providing precise IRS.GOV web and application data analysis for digital enhancements, enabling efficient operation of IRS self-help digital services and an improved taxpayer experience.

BigQuery reduces the overall cost of operating a fully automated data pipeline, requiring fewer FTE resources.

The IRS must obtain Looker (Google Cloud core) Enterprise Platform, Google's enterprise data reporting and dashboard platform, which integrates with Google Analytics and BigQuery, allows group-level credentials with various role definitions as well as team workspaces, and helps ensure stability as employees come and go. The current version of Looker Studio has several limitations, including only 100MB of available memory, low automated email quotas, and restrictions on reports and data sources.

Google does not sell Google Analytics or Google Cloud Platform products directly to consumers.

These products and services are sold through a distributor called Cardinal Path, which has been the subcontractor on previous Google Analytics contract vehicles. The IRS must procure through an intermediary but will not need managed services, which federal employees are able to provide.

2.0 TASK ORDER OBJECTIVE

The objective of the PWS is to provide continued access for data collection from Google Analytics to include access to the Looker (Google Cloud core) Enterprise and access to BigQuery. The contractor will provide initial set up and integration of BigQuery with the necessary data access and training to improve the ability for consolidate data analytics and reporting.

3.0 SCOPE OF WORK AND DESCRIPTION OF TASKS

1. The Contractor shall provide IRS with direct access to and IRS ownership of IRS’ existing

Google 360 account, while facilitating the necessary billing administration.

2. The Contractor shall pay the annual Google 360 license fee on behalf of IRS.

3. The Contractor shall pay the additional necessary data collection fees to provide for up to an additional $200,000/year of billable events processed.

4. The Contractor shall provide IRS with a monthly billing summary showing total burn rate against that $200,000 cap, and proactively initiate conversations about necessary cost increases as needed.

5. The Contractor shall ensure that Google Analytics, Google Tag Manager are included in the subscription.

6. The Contractor shall provide access to BigQuery and provide for the appropriately billing mechanism for data storage fees.

7. The Contractor shall provide support in initial set up for BigQuery including integration of

GA4 data set, Query optimization as well as training as needed

8. Government-level data governance and privacy management to ensure compliance with agency rules and regulations.

9. The Contractor shall provide access to Looker (Google Cloud core) Enterprise at the enterprise level and process and pay the license fees on behalf of the IRS.

4.0 DELIVERABLES:

# Deliverable Objective Due 1 24/7 access to all IRS data within

IRS’ existing Google Analytics 360 account

Annual licensing fees are paid, and existing data collection structure is maintained, with zero lapse in data collection, and zero data loss.

10/01/2025

Google Analytics 4, and Google Tag Manager included in the subscription.

2 Invoice monthly data collection fees for Google Analytics 4 billable events above subscription limits

Provide burn rate against $200,000 total.

Invoiced in arrears, net 30 days

3 Monthly pricing updates for data collection fees including BigQuery

30th of each month

4 Bi-Weekly data usage updates for data collection fees

Bi-Weekly starting at the beginning of the contract

5 24/7 IRS Access to BigQuery data storage tool with 10GB of free data storage space per month, with options for additional storage

To ensure efficient data storage and prevent data issues.

No later than five (5) business days after initial setup completion

6 BigQuery initial set up including Query optimization when linking BQ to any possible Looker (Google Cloud core) Enterprise dashboards as well as Training and Support on how to set up BigQuery projects, and billing accounts effectively.

Ensure tools are set up correctly and proper training for staff to be able to optimize as needed

No later than ten (10) business days after contract award

7 24/7 IRS access to Looker (Google cloud core) Enterprise Platform

To extend meet agency needs through group credentialing and administration.

No later than five (5) business days after contract award

5.0 TRAVEL/ ODC’s

Not Applicable

6.0 PERFORMANCE REQUIREMENTS, STANDARDS AND SURVEILLANCE

The Government’s Desired Outcomes, Required Services, Performance Standards, Acceptable Quality Levels and Monitoring Methods per the Performance Work Statement (PWS) and Quality Assurance Surveillance Plan (QASP).

7.0 SURVEILLANCE

The surveillance process has two interrelated parts: The Monitoring Method identified in the PWS and the QASP included as Attachment 2.

The Contractor shall establish and maintain a complete Quality Control Plan (QCP) in accordance with the QASP (Attachment 2).

This links the Government and Contractor’s quality assurance efforts into an integrated package with shared objectives.

8.0 GOVERNMENT-FURNISHED PROPERTY (GFP)

9.0 GOVERNMENT-FURNISHED INFORMATION

10.0 ACCESS TO GOVERNMENT PROPERTY AND FACILITIES

11.0 INSPECTION AND ACCEPTANCE

11.1 INSPECTION

1. The Contractor shall ensure that all deliverables are clearly marked with the contract number and task order number and visible on all invoices.

12.0 GENERAL ACCEPTANCE CRITERIA

The general quality measures as set forth below will be applied to each work product received from the contractor under this contract and any resulting task orders awarded.

• Accuracy - work products shall be accurate in presentation, technical content, and adherence to accepted elements of style.

• Clarity - work products shall be clear and concise; engineering terms shall be used, as appropriate. All diagrams shall be easy to understand and relevant to the supporting narrative.

• Specifications Validity - All work products must satisfy the requirements of the Government as specified herein.

• Format - work products shall be submitted in hard copy (where applicable) and in media defined in the PWS. The work product format may be different in each task order. Hard copy formats shall follow Department of the Treasury and IRS Directives and shall be consistent with other similar efforts. All text and diagrammatic files shall be editable by the Government.

• Timeliness - work products shall be submitted on or before the due date specified in the task order, or submitted in accordance with a later, scheduled date determined by the

CO.

13.0 ACCEPTANCE OF DELIVERABLES

1. The Government will perform an initial review of deliverables, and if problems are encountered during the review, the contractor must correct them. If necessary, a meeting may be convened to resolve any differences. The contractor shall make all required changes to achieve an acceptable deliverable. The Government will perform its review within approximately 15 calendar days from receipt of the deliverable or as otherwise specified in each task order.

2. When the review of a deliverable results in necessary modifications, the Government will, in accordance with the approved task order schedule, provide the necessary documentation to correct the deliverable. It will then be the responsibility of the contractor to properly and consistently incorporate the comments in the final product.

3. These procedures shall not be construed to constitute a waiver on the part of the

Government of its rights under FAR Subpart 49.4, entitled “Termination for Default”, nor of any other rights or remedies provided by law or under this contract.

14.0 ORDER PERIOD OF PERFORMANCE:

The period of performance for any resultant order will include one (1) 12 - month base period and (4) 12 - month option period.

Base: 10/01/2025 – 09/31/2026 Option Year 1: 10/01/2026 – 09/31/2027 Option Year 2: 10/01/2027 – 09/31/2028 Option Year 3: 10/01/2028 – 09/31/2029 Option Year 4: 10/01/2029 – 09/31/2030

15.0 PLACE OF PERFORMANCE:

Offsite

16.0 SHIP TO:

Unless otherwise specified below, all deliverables/ work products shall be provided to the COR no later than 4:00 p.m. local time on the date(s) specified in the order.

17.0 DELIVERABLES

Unless otherwise requested in writing by the COR, work products will be produced using professional products and delivered electronically via email to the COR in accordance with the deliverable schedule in the PWS. If it is required that deliverable(s) be submitted in media storage form all devices must be scanned and certified as virus free.

Unless otherwise requested in writing by the COR, work products shall be produced using products currently employed by Treasury, as applicable, and delivered electronically.

18.0 RAMP-UP PERIOD

Not Applicable.

19.0 KEY PERSONNEL

20.0 PERFORMANCE REQUIRED BEYOND STANDARD WORKDAY

21.0 SECURITY

Not Applicable

22.0 Section 508 Clauses

IR1052.239-9000 Section 508 Information, Documentation and Support (DEC 2019)

In accordance with 36 CFR, Appendix C to Part 1194, the information and communication technology (ICT) (ICT) products and product support services documentation furnished in performance of this contract shall be provided at no additional cost. The contractor shall provide information, documentation, and support relative to the supplies and services as described in the statement of work, performance work statement or statement of objectives (select one). The following technical standards and provisions have been determined to be applicable to this contract:

_X__ Chapter 6: Support Documentation and Services _X__ 601 General _X__ 601.1 _X__ 602 Support Documentation _X__ 602.1 _X__ 602.2 _X__ 602.3 _X__ 602.4 _X__ 603 Support Services _X__ 603.1 _X__ 603.2 _X__ 603.3

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IR1052.239.9002 Section 508 Services (JUN 2022) All contracts, solicitations, purchase orders, delivery orders and interagency agreements that contain a requirement of services which will result in the delivery of a new or updated information and communication technology(ICT) item/product must conform to the applicable provisions of the appropriate technical standards in 36 CFR, Appendix C to Part 1194, and functional performance criteria in 36 CFR Chapter 3, unless an agency exception to this requirement exists at FAR 39.204 Exceptions. The following technical standards and provisions have been determined to be applicable to this contract:

___ Chapter 4: Hardware ___ 401 General ___ 401.1 ___ 402 Closed Functionality ___ 402.1 ___ 402.2(1-6) ___ 402.3 ___ 402.4 ___ 402.5 ___ 403 Biometrics ___ 403.1 ___ 404 Preservation of Information Provided for Accessibility ___ 404.1 ___ 405 Privacy ___ 405.1 ___ 406 Standard Connections ___ 406.1 ___ 407 Operable Parts ___ 407.1 ___ 407.2 ___ 407.3 ___ 407.4 ___ 407.5 ___ 407.6 ___ 407.7 ___ 407.8 ___ 408 Display Screens ___ 408.1 ___ 408.2 ___ 408.3 ___ 409 Status Indictors ___ 409.1 ___ 410 Color Coding ___ 410.1 ___ 411 Audible Signals ___ 411.1

___ 412 ICT with Two-Way Communication ___ 412.1 ___ 412.2 ___ 412.3 ___ 412.4 ___ 412.5 ___ 412.6 ___ 412.7 ___ 412.8 ___ 413 Closed Caption Processing Technologies ___ 413.1 ___ 414 Audio Description Processing Technologies ___ 414.1 ___ 415 User Controls for Captions and Audio Descriptions ___ 415.1

_X__ Chapter 5: Software _X__ 501 General _X__ 501.1 _X__ 502 Interoperability with Assistive Technology _X__ 502.1 _X__ 502.2 _X__ 502.3 _X__ 502.4(A-G) _X__ 503 Applications _X__ 503.1 _X__ 503.2 _X__ 503.3 _X__ 503.4 _X__ 504 Authoring Tools _X__ 504.1 _X__ 504.2 _X__ 504.3 _X__ 504.4

_X__ Chapter 7: Referenced Standards _X__ 701 General _X__ 701.1 _X__ 702 Incorporation by Reference _X__ 702.1 ___ 702.2 _X__ 702.3 _X__ 702.4 ___ 702.5 ___ 702.6 ___

702.7 ___ 702.8 ___ 702.9 _X__ 702.10

The standards do not require the installation of specific accessibility-related software or the attachment of an assistive technology device, but merely require that the ICT be compatible with such software and devices so that it can be made accessible if so required by the agency in the future. The following functional performance criteria (36 CFR Chapter 3) apply to this contract.

_X__ Chapter 3: Functional Performance Criteria _X__ 301 General _X__ 301.1 _X__ 302 Functional Performance Criteria _X__ 302.1 _X__ 302.2 _X__ 302.3 _X__ 302.4 _X__ 302.5 _X__ 302.6 _X__ 302.7 _X__ 302.8 _X__ 302.9

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IR1052.239-9003 Section 508 Accessibility of Information and Communication Technology (100% Compliance) (DEC 2019) Each information and communication technology (ICT) product or service furnished under this contract shall comply with the Information and communication Technology Accessibility Standards (36 CFR, Appendix C to Part 1194). If the Contracting Officer determines any furnished products or services are not in compliance with the contract, the Contracting Officer will apply the remedies described under FAR 52.246-2, Inspection of Supplies – Fixed Price or FAR 52.246-4, Inspection of Services – Fixed Price.

The following technical standards and provisions have been determined to be applicable to this contract:

___ Chapter 4: Hardware ___ 401 General ___ 401.1 ___ 402 Closed Functionality ___ 402.1 ___ 402.2(1-6) ___ 402.3 ___ 402.4 ___ 402.5 ___ 403 Biometrics ___ 403.1 ___ 404 Preservation of Information Provided for Accessibility ___ 404.1 ___ 405 Privacy ___ 405.1 ___ 406 Standard Connections ___ 406.1 ___ 407 Operable Parts ___ 407.1 ___ 407.2 ___ 407.3 ___ 407.4 ___ 407.5 ___ 407.6 ___ 407.7 ___ 407.8 ___ 408 Display Screens ___ 408.1 ___ 408.2 ___ 408.3 ___ 409 Status Indictors ___ 409.1 ___ 410 Color Coding ___ 410.1 ___ 411 Audible Signals ___ 411.1 ___ 412 ICT with Two-Way Communication ___ 412.1 ___ 412.2 ___ 412.3 ___ 412.4 ___ 412.5 ___ 412.6 ___ 412.7 ___ 412.8 ___ 413 Closed Caption Processing Technologies ___ 413.1 ___ 414 Audio Description Processing Technologies ___ 414.1 ___ 415 User Controls for Captions and Audio Descriptions ___ 415.1

_X__ Chapter 5: Software _X__ 501 General _X__ 501.1 _X__ 502 Interoperability with Assistive Technology _X__ 502.1 _X__ 502.2 _X__ 502.3 _X__ 502.4(A-G)

_X__ 503 Applications _X__ 503.1 _X__ 503.2 _X__ 503.3 _X__ 503.4 _X__ 504 Authoring Tools _X__ 504.1 _X__ 504.2 _X__ 504.3 _X__ 504.4 _X__ Chapter 7: Referenced Standards _X__ 701 General _X__ 701.1 _X__ 702 Incorporation by Reference _X__ 702.1 ___ 702.2 _X__ 702.3 _X__ 702.4 ___ 702.5 ___ 702.6 ___

702.7 ___ 702.8 ___ 702.9 _X__ 702.10

The standards do not require the installation of specific accessibility-related software or the attachment of an assistive technology device, but merely require that the ICT be compatible with such software and devices so that it can be made accessible if so required by the agency in the future. The following functional performance criteria (36 CFR Chapter 3) apply to this contract.

_X__ Chapter 3: Functional Performance Criteria _X__ 301 General _X__ 301.1 _X__ 302 Functional Performance Criteria _X__ 302.1 _X__ 302.2 _X__ 302.3 _X__ 302.4 _X__ 302.5 _X__ 302.6 _X__ 302.7 _X__ 302.8 _X__ 302.9

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C.18 Attachments

Attachment 2 - Quality Assurance Surveillance Plan (QASP)