FAIR MARKET VALUE (FMV) ANALYSIS at PARAMOUNT RANC

The Department of the Interior National Park Service Pacific West Region is seeking a small business to conduct a Fair Market Value (FMV) Rental Analysis for the Paramount Ranch located in Santa Monica Mountains National Recreation Area. The solicitation (140P8625Q0037) requires a professional marketing analysis service to evaluate leasing potential for a property historically used for film productions, festivals, and events. Contractors will be expected to perform a comprehensive analysis including an initial site tour, identifying lease components, conducting comparables research, and preparing detailed draft and final reports. Evaluation criteria will focus on technical capability, past performance, cost/price, and overall qualifications, with the government intending to award to the most advantageous offer. Quotes are due by May 2, 2025, at 3:00 PM PDT, with a mandatory site visit scheduled for April 23-25, 2025, between 10:00 AM and 12:00 PM PDT.

The contract is totally set aside for small businesses under NAICS code 541910, with a size standard of $22.5 million in annual gross receipts. The performance period will run from May 15, 2025, to July 31, 2025, as a firm-fixed-price contract. The scope of work involves analyzing individual structures such as the Large Barn, Small Events Building, and Train Depot, with the goal of developing pricing strategies for component parts and combinations of the property. Contractors will need to assess factors like capacity, parking, and potential rental activities to help the National Park Service understand the property's revenue generation potential. The analysis will be crucial for transitioning the property from Special Park Use permits to a new Short-Term Leasing program, following damage from the 2018 Woolsey Fire and subsequent rebuilding efforts.