DSSC ESGR Marketing and Fulfillment Services

The Defense Human Resources Activity is seeking a contractor to provide comprehensive fulfillment and advertising and marketing services to support the Employer Support of the Guard and Reserve (ESGR) program through the Defense Service Support Center Directorate (DSSC). The contractor will be responsible for program management and execution services for a Product Items List (PIL), supporting DSSC's mission to develop and promote supportive work environments for uniformed service members and employers through outreach, recognition, and educational opportunities that increase awareness of applicable laws and employment conflicts. These services are mandated by Department of Defense Instructions 1205.22 and 1205.12, which govern employer support and civilian employment rights for service members. The procurement includes ongoing sustainment of DSSC fulfillment services programs specifically supporting ESGR missions. The pre-solicitation notice was posted on September 2, 2025, with responses due by September 29, 2025.

This opportunity does not include any set-aside designations and is available for full and open competition. The government has provided two key documents - a Performance Work Statement for Fulfillment ESGR services and a Sources Sought notice - both posted on September 2, 2025, to help potential contractors understand the scope and requirements. While specific contract values and timelines are not detailed in the pre-solicitation notice, the requirement appears to be for ongoing sustainment services rather than a one-time delivery. No incumbent contractors are specifically identified in the available documentation. The opportunity represents a comprehensive service contract that will require capabilities in both fulfillment operations and marketing/advertising services to support the Defense Department's employer relations mission for Guard and Reserve personnel.