Digital Survey Incentives Sources Sought Notice

The U.S. Census Bureau seeks to establish a digital and physical survey incentives management program. Interested vendors must demonstrate the capability to instantly deliver both digital gift cards through an online portal as well as physical incentive cards. Digital incentives must eliminate postage and printing costs. Physical cards are an alternative for populations without digital access. Responses are due by March 20th and shall not exceed 10 pages describing incentive delivery best practices and ability to provide open and closed system gift cards from retailers including Amazon and Target.

No set-aside will be used. Annual incentive values may range from $1,000 to $2,000,000 with denominations of $5 to $200. Digital incentives must be delivered within five days of orders and enable expiration dates as specified in individual task orders. Status reports, project plans, and acceptance criteria are required for incentives ordered through task orders for specific surveys. The agency intends to establish this program solely for market research through this sources sought notice.