DEMO-24-0009 Digital Incentives Sources Sought Notice.pdf

Sources Sought Digital Survey Incentives

U.S. Census Bureau

DEMO-24-0009

INTRODUCTION:

The Government is issuing this Sources Sought Notice to identify potential sources that possess the expertise, capabilities, and experience to provide services of managing the distribution of digital and physical incentives for respondents to U.S. Census Bureau surveys.

The UCSB intends to establish and conduct a survey incentives program that will provide digital or physical incentives to USCB survey participants. The overall goal is for digital incentives be delivered instantly via an electronic method eliminating postage and printing costs. Additionally, the USCB recognizes some survey populations may not be comfortable with or have access to digital incentives. In those situations, the contractor shall provide physical incentive cards as an alternative.

The USCB cannot disclose any Personally Identifiable Information (PII) to the Contractor during all phases of the survey incentive process. PII is information that can identify an individual, household or school -- including but not limited to name, address, zip code, date of birth, email address, or phone number. Therefore, any solution that is developed or adopted must meet the strict requirements by law that the UCSB operates under to not disclose any PII.

REQUEST FOR INFORMATION (RFI)/SOURCES SOUGHT DETAILS:

This Sources Sought Synopsis is requesting responses to the following criteria from Small Businesses ONLY that can provide the required services under the NAICS Code.

The anticipated North American Industry Classification System Code (NAICS) for this requirement is 541611 - Administrative Management and General Management Consulting Services.

In accordance with Federal Acquisition Regulations Part 10, the following Notice is issued solely for Market Research purposes.

SUBMISSION INSTRUCTIONS:

1. Attached is the Draft Performance of Work Statement (PWS) outlining the requirements of USCB. Please review the Draft PWS in determining your company’s capability.

2. If after reviewing these documents and your desire to participate in the market research, you should provide a company capability statement that demonstrates and highlights your company’s experience in meeting the requirements contained in the Draft PWS. Failure to provide documentation may result in the Government being unable to adequately assess your capabilities. If you lack sufficient experience in a particular area, please provide details explaining how you would overcome the lack of experience/capabilities in order to perform that portion of the requirement (i.e., teaming, subcontracting, etc.).

3. USCB has designated this market research toward Small Business entities ONLY to participate in this market research. Joint ventures or teaming arrangements are permitted and encouraged.

HOW TO RESPOND:

The following information shall be provided in your company’s response to this source sought notice:

1. Company Overview:

1) A brief description of your company.

2) Socio-economic status, business size, and size standard/applicable

3) Existing Federal Supply Schedule contracts or Government-Wide Acquisition Contract

(GWAC) vehicle(s) (e.g. - GSA, NITAAC, etc.)

4) North American Industry Classification System (NAICS) codes.

5) Unique Entity Identifier (UEI) Number.

6) Web site address

2. Capabilities Statement:

Provide a brief description of your company’s capability and experience in providing the incentive services described in the Draft PWS.

3. Responses to Market Research Questions:

1) Describe your company’s best practices to successfully manage the incentive delivery needs.

2) Describe your company’s ability to provide comprehensive digital incentives and physical card incentives to the USCB including (at minimum) to the following incentive options:

a. Open system digital incentives including VISA or Mastercard that can be utilized anywhere VISA or Mastercard is accepted.

b. Open system physical gift cards including VISA or Mastercard that can be utilized anywhere VISA or Mastercard is accepted.

c. Closed system digital incentives tied to specific retailers such as Amazon, Target, etc.

d. Closed system physical gift cards tied to specific retailers such as Amazon, Target, etc.

The overall response submission (including all 3 sections) shall not exceed 10 pages using 8.5” x 11” pages, 12-pitch font size in Times New Roman, and single-spaced.

Interested vendors that are capable of providing the services must submit their responses paul.w.boesch@census.gov and Jason.k.winings@census.gov by 11:00am (EST) on March 20, 2024.

mailto:paul.w.boesch@census.gov mailto:Jason.k.winings@census.gov

No proprietary, classified, confidential, or sensitive information should be included in your response. The Government reserves the right to use any non-proprietary technical information in any resultant solicitation(s).

The Offeror shall submit only the information requested. Marketing literature, marketing or product videos, catalogs, manuals, product literature, or other extraneous information, either electronic or hard copy, that are provided with the response will not be reviewed or utilized.

In accordance with FAR 15.201(e), responses to this notice are not offers and cannot be accepted by the Government to form a binding contract. Respondents are advised that the U.S. Government will not pay for any information or administrative costs incurred in response to this Sources Sought; all costs associated with responding to this Sources Sought will be solely at the interested party’s expense.

Not responding to this Sources Sought does not preclude participation in any future solicitation if one is issued. Responses to this RFI will not be returned. Respondents will not be notified of the result of the review.