DHS Justification and Approval for Other Than Full and Open Competition-Media Buying, Production and Advertising Campaign Development Services
Awarded Limited / Sole Source Justification Posted
- Solicitation number
- 70RDA225-FY25-JA
- Agency
-
Office of Procurement Operations
Department of Homeland Security
- Set-aside
- No set-aside
Opportunity facts
- Contract number
- (70RDA225D00000003)(70RDA225D00000004)
- NAICS code
- Not on record
- PSC
- R701 Support- Management: Advertising
- Place of performance
- Washington, District of Columbia, United States
- Points of contact
-
- OPO Industry Liaison opoindustryliaison@hq.dhs.gov (202) 282-8000
Notice details come from SAM.gov. Updated .
About this opportunity
The Department of Homeland Security (DHS) Office of Public Affairs has issued a Limited / Sole Source Justification Notice for a multiple award Indefinite Delivery Indefinite Quantity (IDIQ) contract for media buying, production, and advertising campaign development services. The justification is based on "Unusual and Compelling Urgency" statutory authority, specifically related to a national emergency declaration addressing illegal immigration. The contract will have a total cumulative value of $200,000,000 and will be limited to four specifically identified vendors, with the primary objective of creating and disseminating a domestic and international communication campaign targeting illegal immigrants. The contract will utilize a mix of Firm Fixed Price, Labor Hour, and Time and Materials contract line items, with funding to be determined at the task order level. While the specific vendor names are redacted in the document, the contract was awarded on February 13, 2025, with services including media production (video, audio, graphic design, photography, translation) and advertising campaign development. The solicitation anticipates supporting a comprehensive communication strategy to encourage illegal aliens to leave the United States and its territories and to discourage future illegal immigration.
Notice text
The Department of Homeland Security (DHS) Office of Public Affairs (OPA) justification and approval for other than full and open competition is being posted as a Special Notice for media buying, production and advertising campaign development services multiple award Indefinite Delivery Indefinite Quantity (IDIQ) contract. The redacted version of the J&A 70RDA225R00000015 is included as an attachment to this posting.
Awarded contract (70RDA225D00000003)(70RDA225D00000004) to unknown vendor for unknown amount on 2025-02-13.
Files
| File | Type | Posted |
|---|---|---|
| JEFO 70RDA225R00000015 Redacted.pdf |
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