Custom Photography

The U.S. Department of Health and Human Services, Office of Acquisitions, is soliciting custom photography services for the Centers for Medicare & Medicaid Services (CMS) Division of Multimedia Services, with quotations due September 18, 2026 at 11:00 AM EST. This is a follow-on to incumbent contract 75FCMC22P0034 and will be awarded as a firm-fixed-price purchase order with no set-aside.

Place of performance is Baltimore, Maryland with nationwide shooting capability. The contract runs from September 30, 2026 through September 29, 2027 (base year) with two optional one-year extensions through September 29, 2029. The requirement encompasses a minimum of 8 unique photo shoots per year, with 50 final deliverable images per shoot, up to 4 talent per shoot, and a 2-3 week turnaround following creative brief approval. The contractor is responsible for all production elements including location booking, talent sourcing, permits, wardrobe, props, travel, and meals. Imagery must depict diverse populations including seniors, children, multi-generational and culturally diverse families, disabled individuals, and CHIP-covered children in healthcare, lifestyle, clinical, and home health settings, along with environmental imagery including healthcare facilities, computer technology, exercise, medical devices, nutrition, and holiday-themed content.

All images become permanent CMS property with all-media usage rights in perpetuity; contractors may not retain copies or display images in portfolios. Deliverables must include high-resolution 300 dpi JPG images in multiple formats (JPG, EPS, TIF, PNG) with searchable metadata, available via secure cloud storage platforms with minimum three user seats and ongoing technical support throughout each performance period. All deliverables must comply with Section 508 accessibility standards.

Quotations are limited to eight pages single-spaced, excluding resumes, letters of commitment, and portfolio submissions. Evaluation weighs technical understanding and approach, experience of personnel, and prior experience as significantly more important than price. NAICS 541922 (Commercial Photography); PSC T015.