Crucial Learning Exchangeable Learner Licenses
Awarded Limited / Sole Source Justification Posted
- Solicitation number
- 140D0426P0300
- Agency
-
Interior Business Center
Office of Policy Management and Budget, Department of the Interior
- Set-aside
- No set-aside
Opportunity facts
- Contract number
- 140D0426P0300 Federal contract award
- Awardee
- Vitalsmarts, LC
- NAICS code
- 611430 Professional and Management Development Training
- PSC
- U099 Education/Training- Other
- Points of contact
Notice details come from SAM.gov. Updated .
About this opportunity
The Department of the Interior Departmental Offices Interior Business Center has awarded contract 140D0426P0300 to VitalSmarts, LC (doing business as Crucial Learning) for proprietary training curriculum on a sole-source basis, under FAR 12.102(b) simplified procedures for acquisition of commercial products.
The justification cites Crucial Learning's proprietary rights to its courseware, instructor licensing model, and Exchangeable Learner License system. DOI's departmentwide training programs in leadership, accountability, communication, influence, team effectiveness, and productivity rely exclusively on these materials. Market research confirmed the curriculum is commercially available only through Crucial Learning with no authorized resellers; substitution by alternate vendors is precluded by prohibitive labor costs, operational risk, and software replacement expenses. The contracting officer determined pricing will be fair and reasonable based on comparison against similar commercial products and previous DOI purchases.
The contract is Firm-Fixed Price with a 12-month base period and four 12-month option periods. The curriculum includes Crucial Conversations for Mastering Dialogue, Crucial Conversations for Accountability, Crucial Influence, Crucial Teams, Getting Things Done, and The Power of Habit. Crucial Learning is located in Provo, Utah. The acquisition was conducted under 41 U.S.C. 1901 authority.
Notice text
Crucial Learning Exchangeable Learner Licenses Awarded contract 140D0426P0300 to unknown vendor for unknown amount on 2026-08-24.
Files
| File | Type | Posted |
|---|---|---|
| A17_JA_Justification_for_Other_Than_Full_and_Open_Competition_(JOFOC)_Redacted_1.pdf |
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