Burnalong Subscription
Closed Solicitation Posted
- Solicitation number
- OHC-2025-0001-RAW
- Agency
- Centers for Medicare and Medicaid Services Department of Health and Human Services
- Responses due
- Set-aside
- Total Small Business
Opportunity facts
- NAICS code
- 519290 Web Search Portals and All Other Information Services
- Place of performance
- Windsor Mill, Maryland 21244, United States
- Points of contact
-
- Renee Wallace Abney renee.wallaceabney@cms.hhs.gov (410) 786-5128
- Phillip Harrell phillip.harrell@cms.hhs.gov (410) 786-8635
Notice details come from SAM.gov. Updated .
About this opportunity
The Centers for Medicare and Medicaid Services (CMS) is seeking to procure a Burnalong Subscription, a virtual wellness platform for employee health and wellbeing. This solicitation is a sole-source procurement using Simplified Acquisition Procedures, targeting the direct purchase of a comprehensive digital wellness solution from Burnalong, Inc. The procurement will provide 3,000 employee licenses with access to over 50,000 classes spanning 70 wellness categories including physical fitness, mental health, nutrition, and financial planning. Proposals must be submitted electronically to renee.wallaceabney@cms.hhs.gov by Tuesday, April 2, 2025, at 11:00 am EST, with all business proposals required to be in whole dollars and submitted in MS Word or PDF format. The contract will consist of one base year with one option year, focusing on providing a digital platform that enables employees to access wellness resources through multiple devices.
The solicitation is designated as a Total Small Business set-aside, with Burnalong, Inc. being the sole source vendor for this opportunity. The contract will be performed in Windsor Mill, Milford Mill, MD, and is classified under NAICS category 519290 for Web Search Portals and Information Services. The platform offers privacy protections following ISO27K and HIPAA guidelines, with features including personalized goals, wellness challenges, social connections, and health metric tracking. The total contract value is expected to be under $250,000, with the vendor providing a dedicated customer success manager, technical support, champion training, and employee communication campaigns. The subscription includes options for social media login, mobile messaging, and custom team challenges, with an incentive of a 5% discount available if the full contract is paid at signing.
Notice text
The Centers for Medicare and Medicaid Services intends to award using Simplified Acquisition Procedures, a fixed priced purchase order for “Burnalong Subscription” on a sole source basis to Burnalong, Inc 4031 Aspen Grove Drive, Suite 250, Franklin Tennessee, 37067-2949 in accordance with the attached Statement of Work for one base year and one option year. “All business proposals final price shall be submitted in whole dollars only, rounded to the nearest dollar. Responses must be sent electronically in MS Word or pdf format to renee.wallaceabney@cms.hhs.gov on or before Tuesday, April 2, 2025 by 11:00 am EST.
Attachments
| File | Type | Posted |
|---|---|---|
| 2025 Burnalong SOW-03-25.docx | DOCX document | |
| RFQ-3-27-25.docx | DOCX document |
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