Audience Analysis Research

The U.S. Embassy in San Salvador's Public Diplomacy Section is procuring audience analysis research services to measure Salvadoran perceptions of the United States across topics including migration, foreign assistance, economic development, and other bilateral issues. The contractor will be required to deliver four quarterly audience analysis surveys presented in a dynamic dashboard format, one comprehensive in-depth survey on a topic selected by the Public Diplomacy Section, and six spot polls addressing specific contextual needs. The initial contract period spans 12 months with an option for a one-year extension based on funding availability. The solicitation document indicates quotes are due by September 3, 2025, with contract performance expected to commence upon award. The procurement falls under NAICS code 54191 for Marketing Research and Public Opinion Polling and PSC category B553 for Special Studies/Analysis- Communications.

This opportunity carries no set-aside designation and represents a total contract value of $38,500, with detailed pricing breakdown of $22,000 for quarterly surveys at $5,500 each, $7,500 for the in-depth survey, and $9,000 for spot polls priced at $1,500 per poll. The work will be performed in Antiguo Cuscatlán, El Salvador, supporting the embassy's public diplomacy objectives in the region. No incumbent contractor information is provided in the solicitation materials. The contract structure emphasizes regular monitoring of public opinion through quarterly assessments while maintaining flexibility for targeted research through spot polling and specialized deep-dive analysis. The embassy's General Services Office is managing this procurement process with funding dependent on availability for any potential contract extension beyond the initial 12-month performance period.