Advertising for the Bostons VA's "Strength at Home" Research Project to Recruit Veteran Couples in the Washington State Area.

Closed Solicitation Posted

Solicitation number
36C24119Q0260
Agency
Responses due
Set-aside
Service-Disabled Veteran-Owned Small Business

Opportunity facts

NAICS code
541810 Advertising Agencies
PSC
Not on record

Notice details come from SAM.gov. Updated .

Notice text

2 versions

Update #2 · Latest ·

** AMENDMENT 001 Boston VAMC Strength at Home See attachment 2 for Contractor Questions and Answers **
**Amendment 001 Posting of Q & A**
Combined Synopsis Solicitation Boston VAMC Strength at Home
(i) This is a combined synopsis/solicitation for commercial items prepared in accordance with the format in Subpart 12.6, as supplemented with additional information included in this notice. This announcement constitutes the only solicitation; proposals are being requested and a written solicitation will not be issued.
(ii) The solicitation number is 36C24119Q0260 and the solicitation is issued as a request for quotation (RFQ).
(iii) A statement that the solicitation document and incorporated provisions and clauses are those in effect through Federal Acquisition Circular 2019-01.
(iv) This requirement is being issued as an open market, service-disabled veteran-owned small business set-aside. The associated NAICS code is 541810 Advertising agencies and small business size standard is $15 million.
(v) The Government intends to award a firm-fixed price award for advertisement agency to recruit Veteran couples in the Washington state area for Boston s Strength at Home research project as indicated in the Performance Work Statement. Please see the attached Performance Work Statement for full requirement details. Please complete the Price Schedule below and submit with the quote submission.
ITEM INFORMATION
ITEM NUMBER
DESCRIPTION OF SUPPLIES/SERVICES
QUANTITY
UNIT
UNIT PRICE
AMOUNT
0001
1.00
YR
__________________
__________________
Advertising Project "Strength at Home" as outlined in the PWS.
GRAND TOTAL
__________________
(vi) The Contractor shall provide all resources necessary to provide Strength at Home advertising services IAW the attached Performance Work Statement. Please see the attached PWS for full requirement details.
(vii) The Place of Performance is the State of Washington for the VA Boston Healthcare System.
(viii) Provision at 52.212-1, Instructions to Offerors -- Commercial, applies to this acquisition in addition to the following addenda s to the provision: 52.252-1 Solicitation Provisions Incorporated by Reference (FEB 1998); 52.204-7 System for Award Management (Oct 2018), 52.204-16 Commercial and Government Entity Code Reporting (Jul 2016), 852.252-70 Solicitation Provisions or Clauses Incorporated by Reference.
(ix) Provision at 52.212-2, Evaluation -- Commercial Items, applies to this requirement.
Submission of Quotes:
(1) Quotes shall be received on or before the date and time specified in Section (xv) of this solicitation. Note: Offers received after the due date and time shall not be considered.
(2) Offerors shall submit their quotes electronically via email to Joshua.Gallien@va.gov.
(3) Questions: Questions shall be submitted to the Contracting Officer in writing via e-mail. Oral questions are not acceptable due to the possibility of misunderstanding or misinterpretation. The cut-off date and time for receipt of questions is 08-May-2019 10:00 AM EST. Questions received after this date and time may not be answered. Questions shall be answered in a formal amendment to the solicitation so all interested parties can see the answers.
(4) Quote Format: The submission should be clearly indexed and logically assembled in order of the evaluation criteria below. All pages of the quote shall be appropriately numbered and identified by the complete company name, date and solicitation number in the header and/or footer.
Evaluation Process:
Award shall be made to the best value, as determined to be the most beneficial to the Government. Please read each section below carefully for the submittals and information required as part of the evaluation. Failure to provide the requested information below shall be considered non-compliant and your quote could be removed from the evaluation process.
Offeror quotes shall be evaluated under FAR Part 13.106-2(b) -- Evaluation of Quotations or Offers. Therefore, the Government is not obligated to determine a competitive range, conduct discussions with all contractors, solicit final revised quotes, and use other techniques associated with FAR Part 15. The contracting techniques associated with FAR Part 15 are not mandatory.
Following receipt of quotes, the Government shall perform a comparative evaluation of the products/services quoted. The Government shall compare quotes to one another to select the product/service that best benefits the Government by fulfilling the requirement. The evaluation of Government requirements outlined in this request for quote will determine suitability.
The Government shall award a contract resulting from this solicitation to the responsible offeror whose offer conforming to the solicitation shall be most advantageous to the Government, price and other factors considered. The following factors shall be used to evaluate offers:Â
Price (Follow these instructions):
Offeror shall complete the attached Price Schedule, with offerors proposed contract line item prices inserted in appropriate spaces. Offerors must also provide all applicable labor rates for the solicited services so they can be compared to the applicable wage determination for compliance with the Service Contract Labor Standards.
Ensure your representations and certifications are complete in the System for Award Management (SAM)( https://www.sam.gov). Otherwise, you will need to fill out solicitation Clause 52.212-3 "Offeror Representation and Certifications -Commercial Items", and submit with the quote. Federal Acquisition Regulations require that federal contractors register in the SAM database at http://www.sam.gov and enter all mandatory information into the system. Award cannot be made until the contractor has registered. Offerors are encouraged to ensure that they are registered in SAM prior to submitting their quotation.
Past Performance:
Provide (3) references of work, similar in scope and size with the requirement detailed in the Performance Work Statement. References must include contact information; brief description of the work completed, and contract # (if relevant). Please utilize Attachment 1 Past Performance Worksheet for your references and please submit as part of your quote submission. References may be checked by the Contracting Officer to ensure your company is capable of performing the Performance Work Statement. The Government also reserves the right to obtain information for use in the evaluation of past performance from any and all sources.
Technical: The offeror s quote shall be evaluated to determine if the organization has the experience and capabilities to provide the requested services IAW the Performance Work Statement in a timely efficient manner.Â
Contractor shall demonstrate their corporate experience and approach to meet all requirements stated in the Performance Work Statement.
Contractor shall provide they are capable of advertising in the State of Washington.
If you are planning to sub-contract some or all of this work, please provide the name and address(s) of all subcontractor(s) (if applicable) and a description of their planned subcontracting effort.
(x) Please include a completed copy of the provision at 52.212-3, Offeror Representations and Certifications -- Commercial Items, with your offer via the SAM.gov website or a written copy.
(xi) Clause 52.212-4, Contract Terms and Conditions -- Commercial Items, applies to this acquisition in addition to the following addenda s to the clause: 52.252-2 Clauses Incorporated by Reference (Fed 1998), 52.204-13 Systems for Award Management Maintenance, 52.204-18 Commercial and Government Entity Code Maintenance, 52.232-40 Providing Accelerated Payments to small Business Subcontractors, 852.203-70 Commercial Advertising (May2008), 852.219-10 VA Notice of Total Service-Disabled Veteran-Owned Small Business Set-Aside (Jul 2016), 852.219-74 Limitations on Subcontracting-Monitoring and Compliance, 852.232-72 Electronic Submission of Payment Requests, 852.237-70 Contractor Responsibilities (Apr 1984).
(xii) Clause at 52.212-5, Contract Terms and Conditions Required To Implement Statutes Or Executive Orders -- Commercial Items, applies to this acquisition and in addition to the following FAR clauses cited, which are also applicable to the acquisition: 52.204-10, 52.209-6, 52.219-28, 52.222-3, 52.222-21, 52.222-26, 52.222-36, 52.222-50, 52.223-18, 52.225-13, 52.232-33, 52.222-41 (Washington State Pierce County WD 15-5539 (Rev.-9) was first posted on www.wdol.gov on 01/01/2019), and Thurston County WD 15-5533 (Rev.-7) was first posted on www.wdol.gov on 01/01/2019, 52.222-42, 52.222-55, 52.222-62.
(xiii) All contract requirement(s) and/or terms and conditions are stated above.
(xiv) The Defense Priorities and Allocations System (DPAS) and assigned rating are not applicable to this requirement. Offer quotes shall
(xv) RFQ responses are due 15-May-2019 at 10:00 AM EST. RFQ responses must be submitted via email to: Joshua.Gallien@va.gov. Hand deliveries shall not be accepted.
(xvi) The POC of this solicitation is Josh Gallien, Joshua.Gallien@va.gov..

Update #1 ·

PERFORMANCE WORK STATEMENT
DEPARTMENT OF VETERAN AFFAIRS (VA)
Purpose: To obtain a 12-month advertising service contract to recruit 150 couples in the Washington state area for a research treatment project entitled Strength at Home.
(1) Summary: The purpose of the research treatment project is to help service members and veterans strengthen relationships and families to prevent relationship violence. To achieve recruitment goals, the VA shall require print ads, social media posts, email blasts, ads in a digital magazine, web ads, text messages, and booth space at military events in Washington state. All advertising content shall be developed and provided by the VA Strength at Home Project Team based in Boston, MA.
The advertising efforts shall consist of:
I. Print advertising:
a) full page color ad for 52 weeks in newspaper the Northwest Military Newspaper (The Ranger Publishing Company)
b) front page color ad banner 12 times per year (once per month) in newspaper the Northwest Military Newspaper (The Ranger Publishing Company)
II. Digital advertising shall consist of:
a) Weekly email blasts to the subscription list of the Northwest Military Newspaper. Blasts shall provide information about the program Strength at Home as well as provide contact information for the project point of contact.
b) Full-page color ad in digital magazine Spouse (Once a month, total of 12 occurrences)
c) Web ads on Northwestmilitary.com for 365 days. Required web ad sizes: 728x90 pixels, 160x600 pixels, and 300x250 pixels. Ads shall consist of web banners located on the top of the web page and two other locations on the main website page. Ad sizes shall be rotated evenly.
d) Facebook page advertising on the Northwest Military Newspaper (The Ranger Publishing Company) page 50,000 impressions.
e) 1 minute video on the newspaper the Northwest Military Newspaper (The Ranger Publishing Company) YouTube channel, JBLM in 10 . Video will be shown throughout the course of the contract and can be accessed daily
f) Placement of ad on Joint Base Lewis McCord Neighborhood page found on their online newspaper, The Weekly Volcano . Ad shall be full color. Ad shall be posted for 5 out of 7 days per week with days being rotated weekly Ad duration entire length of the contract.
g) Recognition as Co-sponsor of military support events in the Tacoma Washington and surrounding area in all digital advertising sources (Northwest Military Newspaper The Ranger Publishing Company, Spouse, northwestmilitary.com, Facebook, JBLM in 10 YouTube channel and Joint Base Lewis McChord Neighborhood page) along with prime booth space at the following events: (Booth space is one 7ft table per event)
May 19th, 2019 Armed Forces Pet Fair (ACU Parking Lot, DuPont, WA)
July 13th, 2019 Family Bounce Fest and Water Park (Carlie Safari, Lacey, WA)
August 10th, 2019 Welcome to JBLM Party (Cheney Stadium, Tacoma, WA)
September 21st, 2019 Salute to Military Kids (Capital Christian Center, Lacey, WA)
September/October Date TBD Military Retirement Fair (Location TBD)
October 20th, 2019 Ladies Makeover Party (Location TBD, last year it was at Evergreen Community College, Olympia, WA)
October 27th, 2019 Halloween Party (Evergreen Community College, Olympia, WA)
December 7th, 2019 Holiday Party (Shipwreck Beads, Lacey, WA.

Files

File Type Posted
36C24119Q0260-0001002.xlsx XLSX spreadsheet
36C24119Q0260-0001000.docx DOCX document
36C24119Q0260-0001001.docx DOCX document
36C24119Q0260-0001003.docx DOCX document
36C24119Q0260-003.xlsx XLSX spreadsheet
36C24119Q0260-001.docx DOCX document
36C24119Q0260-002.docx DOCX document

Notice history

Notice Type Posted
This notice Latest solicitation Solicitation
Advertising Strength at Home Original Pre-Solicitation

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