WSAC Q&A 1 - RFI outreach.pdf
PDF 168 KB Posted
- Attached to
- WSAC Notice of RFI - Marketing Services
- Solicitation number
- 11025
- Issued by
- Adams County, Asotin County, Benton County, Chelan County, Clallam County, Clark County, Columbia County, Cowlitz County, Douglas County, Ferry County, Franklin County, Garfield County, Grant County, Grays Harbor County, Island County, Jefferson County, King County, Kitsap County, Kittitas County, Klickitat County, Lewis County, Lincoln County, Mason County, Okanogan County, Pacific County, Pend Oreille County, Pierce County, San Juan County, Skagit County, Skamania County, Snohomish County, Spokane County, Stevens County, Thurston County, Wahkiakum County, Walla Walla County, Whatcom County, Whitman County, Yakima County, Asotin City, Clarkston City, Clarkston Heights-Vineland CDP, West Clarkston-Highland CDP, Benton City, Chelan City, Chelan Falls CDP, Clallam Bay CDP, Lewisville CDP, Rock Island City, Pacific Beach CDP, Whidbey Island Station CDP, Mercer Island City, Pacific City, Bainbridge Island City, Kingston CDP, Kitsap Lake CDP, Kittitas City, Klickitat CDP, Okanogan City, Anderson Island CDP, Fort Lewis CDP, Fox Island CDP, Herron Island CDP, Ketron Island CDP, North Fort Lewis CDP, Raft Island CDP, Stevenson City, Hat Island CDP, Lake Stevens City, Snohomish City, Spokane City, Spokane Valley City, Puget Island CDP, Garfield Town, Yakima City, Washington
About this file
This is a Question & Answer document (#1) from the Washington Student Achievement Council (WSAC) regarding their Request for Information (RFI) for Marketing and Outreach services for Washington Grant for Apprenticeships. The document addresses six key questions from potential vendors about the RFI requirements, clarifying that detailed responses rather than visual samples are acceptable during the RFI phase, and that the focus is on marketing industry changes as they relate to targeting jobs and programs in the labor industry. The agency is seeking information about marketing approaches for both sides of the state but has not established specific goals or metrics for expanding apprenticeships at this time.
The document indicates WSAC is interested in learning about value-added services for marketing to apprenticeship groups, though they do not specify exact examples of what these services might entail. Regarding experience requirements, WSAC welcomes responses from vendors with both apprenticeship-specific marketing experience and general marketing expertise, provided they clearly differentiate between apprenticeship-specific capabilities and transferable general marketing experience. The Q&A document notes that none of the clarifications resulted in changes to the original solicitation.
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| File | Type | Posted |
|---|---|---|
| WGA Marketing and Outreach RFI.pdf |
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Question & Answer #1
Marketing and Outreach for Washington Grant for Apprenticeships
This document is posted to capture the questions received during the question & answer period for Marketing and Outreach for Washington Grant for Apprenticeships. This document is the official response to the questions received.
Mark Vessey markv@wsac.wa.gov
Question Response Did this change the solicitation?
1. Regarding question #1, are you looking for visual samples of work during this RFI phase, or will detailed responses explaining examples suffice?
For the purposes of this RFI, a detailed response is fine. No
2. For question #2 about “industry” changes, are you referring specifically to the apprenticeship industry, the field of education, or the marketing industry as a whole?
The marketing industry as it relates to targeting jobs and programs in the labor industry.
No
3. Under question #6, the document states: "Identify areas of value-added service that you provide relating to marketing/outreach services for apprenticeships."
Could you provide an example of what you are looking for here?
WSAC does not have a specific type of example here, we are looking to the vendor community to share what kind of value-added services there are when marketing to this type of group.
No
4. The document also mentions value-added services under the customer service section. Could you clarify what kind of examples or specifics you are looking for in this context?
This would be similar to the answer above. No
5. What specific goals or metrics does WSAC have in mind for "significantly growing and expanding" apprenticeships?
WSAC does not have any specific goals or metrics at this time. We would like more information on marketing to both sides of the state.
No mailto:markv@wsac.wa.gov
Rev 4/13/2016 Page 2 of 2
6. Lastly, how important is previous experience specifically in apprenticeship-focused marketing compared to general marketing expertise in related industries?
WSAC is interested in learning what array of expertise/experience there is in each respondent’s ability to perform marketing activities specifically for target groups within apprenticeship, and we also recognize that previous experience in general marketing has the potential for transferability. We welcome responses to both, as long as it is clearly notated what is specific for apprenticeships and what is expected based on previous experience.
No
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