21R0002 Solicitation beta.SAMv2.pdf

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Dialogo Military Magazine Website Support Services
Solicitation number
W91QEX21R0002
Issued by

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This is a solicitation for a non-personal services contract to provide website support services for USSOUTHCOM's Dialogo Digital Military Magazine. The contractor will develop, design, construct, and operate the website and associated mobile application to effectively engage foreign military audiences in the Caribbean and Latin America. Key requirements include providing personnel, equipment, facilities, and other services to support website tasks such as content creation, translation, marketing, and metrics reporting. The contractor must have the ability to adapt to changes in joint publications and information technology systems. Offer responses are due by March 1, 2021, with an anticipated 10-month base period of performance beginning May 20, 2021 and four 12-month option periods. The solicitation is set aside for small businesses and provides various fixed-price contract line items for website support services, travel, and other direct costs.

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Attachment 1 PPQ.docx DOCX document
21R0002 DD254 Solicitation.pdf PDF
Attachment 1 PPQ.pdf PDF
Final Solicitation Questions.pdf PDF
21R0002 Solicitation betaSAM.pdf PDF
21R0002 Dialogo PWS.pdf PDF

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SEE ADDENDUM

(No Collect Calls)

W91QEX21R0002 27-Jan-2021

b. TELEPHONE NUMBER

305-437-2098

8. OFFER DUE DATE/LOCAL TIME

11:00 AM 01 Mar 2021

5. SOLICITATION NUMBER 6. SOLICITATION ISSUE DATE

AUTHORIZED FOR LOCAL REPRODUCTION

PREVIOUS EDITION IS NOT USABLE

STANDARD FORM 1449 (REV. 2/2012)

Prescribed by GSA – FAR (48 CFR) 53.212

(TYPE OR PRINT)

(SIGNATURE OF CONTRACTING OFFICER)

ADDENDA ARE

26. TOTAL AWARD AMOUNT (For Gov t. Use Only )

23.

CODE 10. THIS ACQUISITION IS

SUCH ADDRESS IN OFFER

17b. CHECK IF REMITTANCE IS DIFFERENT AND PUT

BELOW IS CHECKED

TELEPHONE NO.

W91QEX9. ISSUED BY

18b. SUBMIT INVOICES TO ADDRESS SHOWN IN BLOCK 18a. UNLESS BLOCK

7. FOR SOLICITATION

INFORMATION CALL:

a. NAME

DEGORI, FRANCES A.

2. CONTRACT NO. 3. AWARD/EFFECTIVE DATE 4. ORDER NUMBER

(TYPE OR PRINT)

30b. NAME AND TITLE OF SIGNER 30c. DATE SIGNED 31b. NAME OF CONTRACTING OFFICER

30a. SIGNATURE OF OFFEROR/CONTRACTOR 31a.UNITED STATES OF AMERICA

0 27a. SOLICITATION INCORPORATES BY REFERENCE FAR 52.212-1. 52.212-4. FAR 52.212-3. 52.212-5 ARE ATTACHED.

25. ACCOUNTING AND APPROPRIATION DATA

1. REQUISITION NUMBER

20.

ADDITIONAL SHEETS SUBJECT TO THE TERMS AND CONDITIONS SPECIFIED.

OFFEROR TO COMPLETE BLOCKS 12, 17, 23, 24, AND 30

SOLICITATION/CONTRACT/ORDER FOR COMMERCIAL ITEMS

ARE NOT ATTACHED

27b. CONTRACT/PURCHASE ORDER INCORPORATES BY REFERENCE FAR 52.212-4. FAR 52.212-5 IS ATTACHED. ADDENDA ARE ARE NOT ATTACHED

(BLOCK 5), INCLUDING ANY ADDITIONS OR CHANGES WHICH ARE

SET FORTH HEREIN, IS ACCEPTED AS TO ITEMS:

. YOUR OFFER ON SOLICITATION

28. CONTRACTOR IS REQUIRED TO SIGN THIS DOCUMENT AND RETURN

% FOR:SET ASIDE:UNRESTRICTED OR X

SMALL BUSINESSX

17a.CONTRACTOR/ CODE FACILITY

OFFEROR CODE

410TH CSB RCO MIAMI

9301 NW 33RD ST

DORAL FL 33172

18a. PAYMENT WILL BE MADE BY CODE

RATED ORDER UNDER

DPAS (15 CFR 700)

13a. THIS CONTRACT IS A

13b. RATING

CODE15. DELIVER TO CODE W91LMH 16. ADMINISTERED BY

12. DISCOUNT TERMS11. DELIVERY FOR FOB DESTINA-

TION UNLESS BLOCK IS

MARKED

SEE SCHEDULE

14. METHOD OF SOLICITATION

RFQ IFB RFPX

USSOUTHCOM J3

WAYNE DENEFF

9301 NW 33RD STREET

DORAL FL 33172

TEL: 305-437-3027 FAX:

FAX:

TEL: 305-437-0842 SERVICE-DISABLED

VETERAN-OWNED

SMALL BUSINESS

8(A)

HUBZONE SMALL

BUSINESS

SIZE STANDARD:

1,000

NAICS:

519130

X

OFFER DATED

29. AWARD OF CONTRACT: REF.

DELIVER ALL ITEMS SET FORTH OR OTHERWISE IDENTIFIED ABOVE AND ON ANY

COPIES TO ISSUING OFFICE. CONTRACTOR AGREES TO FURNISH AND

EMAIL:

TEL:

31c. DATE SIGNED

SEE SCHEDULE

SCHEDULE OF SUPPLIES/ SERVICESITEM NO. QUANTITY UNIT UNIT PRICE AMOUNT

24.22.21.19.

WOMEN-OWNED SMALL BUSINESS (WOSB)

ELIGIBLE UNDER THE WOMEN-OWNED

SMALL BUSINESS PROGRAM

EDWOSB

32g. E-MAIL OF AUTHORIZED GOVERNMENT REPRESENTATIVE

SOLICITATION/CONTRACT/ORDER FOR COMMERCIAL ITEMS

(CONTINUED)

PAGE 2 OF120

ACCEPTED, AND CONFORMS TO THE CONTRACT, EXCEPT AS NOTED: ______________________________________________________

32a. QUANTITY IN COLUMN 21 HAS BEEN

RECEIVED INSPECTED

32b. SIGNATURE OF AUTHORIZED GOVERNMENT

REPRESENTATIVE

32c. DATE 32d. PRINTED NAME AND TITLE OF AUTHORIZED GOVERNMENT

REPRESENTATIVE

32e. MAILING ADDRESS OF AUTHORIZED GOVERNMENT REPRESENTATIVE 32f . TELEPHONE NUMBER OF AUTHORIZED GOVERNMENT REPRESENTATIVE

37. CHECK NUMBER

FINALPARTIALCOMPLETE

36. PAYMENT35. AMOUNT VERIFIED

CORRECT FOR

34. VOUCHER NUMBER

FINAL

33. SHIP NUMBER

PARTIAL

38. S/R ACCOUNT NUMBER 39. S/R VOUCHER NUMBER 40. PAID BY

41a. I CERTIFY THIS ACCOUNT IS CORRECT AND PROPER FOR PAYMENT

41b. SIGNATURE AND TITLE OF CERTIFYING OFFICER 41c. DATE

42a. RECEIVED BY (Print)

42b. RECEIVED AT (Location)

42c. DATE REC'D (YY/MM/DD) 42d. TOTAL CONTAINERS

STANDARD FORM 1449 (REV. 2/2012) BACK

Prescribed by GSA – FAR (48 CFR) 53.212

AUTHORIZED FOR LOCAL REPRODUCTION

PREVIOUS EDITION IS NOT USABLE

SEE SCHEDULE

20.

SCHEDULE OF SUPPLIES/ SERVICES

21.

QUANTITY UNIT

22. 23.

UNIT PRICE

24.

AMOUNT

19.

ITEM NO.

Section B - Supplies or Services and Prices

ITEM NO SUPPLIES/SERVICES QUANTITY UNIT UNIT PRICE AMOUNT

0001 10 Months Site Manager

FFP

The contractor shall provide the services of a Site Manager in accordance with Performance Work Statement (PWS) Paragraph 1.6.12 through 1.6.13.1.1 - Key Personnel and to support the tasks and other requirements found in the PWS.

FOB: Destination

PSC CD: DA01

NET AMT

0002 10 Months On-Site Journalist-Editor

FFP

The contractor shall provide the services of a On-site Journalist / Editor in accordance with Performance Work Statement (PWS) Paragraph 1.6.12 through 1.6.13.2.2- Key Personnel and to support the tasks and other requirements found in the PWS.

Website Operation

FFP

The Website Operation Cost CLIN is subdivided into the following sub-CLINS:

Develop and operate any websites and emerging websites, Content Creation, Translation of Content, Marketing and Web search optimization, Collaborative workspace platforms, and Metrics on measures of performance and effectiveness.

Please see Part 5, Specific Tasks, of the Performance Work Statement.

0003AA 10 Months Develop and Operate Websites

FFP

The contractor shall develop and operate websites and emerging websites in accordance with Part 5, Specific Tasks, of the Performance Work Statement. This CLIN shall include but is not limited to the following: website format/layout, electronically hosting content including text and imagery, securing rights to the chosen URL, 24/7 website technical support, ensuring website is operational and accessible on the Internet 24/7, and website security.

0003AB 10 Months Content Creation

FFP

The contractor shall collect, produce, and configure content material and maintain a catalog of the content material for loading onto the websites in accordance with Part 5, Specific Tasks, of the Performance Work Statement.This CLIN shall include but is not limited to the following: identifying and providing potential information types and sources, and procedures to be used in obtaining, organizing, analyzing and incorporating this information into website content. Content consists of text, graphics, video, audio, and audio-visual components, including articles, features, photographs, downloads, podcasts, and all information features on the web pages and associated social media sites.

0003AC 10 Months Translation of Content

FFP

The contractor shall provide translation support in accordance with Part 5, Specific Tasks, of the Performance Work Statement. The contractor shall provide translation support to all aspects of the websites including publishing content and online comments or messages received, which include translation support on all associated social media sites. Contractor's translation management shall maintain American Translation Association (ATA) membership, and contractor shall abide by ATA standards, including independent verification and use of native language translators.

0003AD 10 Months Marketing/Web Search Optimization

FFP

The contractor shall provide marketing and web search optimization in accordance with Part 5, Specific Tasks, of the Performance Work Statement. Under this CLIN, the contractor shall conduct marketing efforts to capitalize on opportunities to promote the websites and to significantly increase penetration to the targeted audience. The contractor shall demonstrate a measureable increase in target audience readership in the base year and continue upward trends in a correlated manner. The contractor shall optimize the websites for search engines (SEO) and develop search engine marketing, such as use of Google AdWords, to prioritize search result listing of the applicable websites.

0003AE 10 Months Collaborative Workspace Platforms

FFP

The contractor shall provide collaborative workspace platforms in accordance with Part 5, Specific Tasks, of the Performance Work Statement. Under this CLIN, the contractor shall provide a password-protected online collaborative forum or related web-based system that facilitates and enables the coordination of content approvals, technical updates, and other program-related coordination. This shall also include the FLOW content approval tool and Comment approval collaborative tools.

0003AF 10 Months Metrics on Measures of Performance

FFP

The contractor shall measure and report website performance, reach and effectiveness in accordance with Part 5, Specific Tasks, of the Performance Work Statement. The contractor shall provide an on-line tool to view current metrics (Metrics Factory) and formal written monthly reports on effectiveness and performance. These shall include baseline web statistics such as total article/homepage reads, unique visitors, visitor sessions, bounce rate, average time spent on site, e-mail/forwards of articles, number and language of newsletter subscribers. Additionally, the Contractor shall report on the amount of feedback and number of comments, by topic and language of comments by article, country, language, in aggregate, and by theme/objective. Additionally, contractor reports audience behavior such as reposting, sharing, or citing content from the website or social media.

0004 10 Months Travel

FFP

Contractor shall be required to travel during the performance of this contract. The contractor may be required to travel to off-site training locations and to ship training aids to these locations in support of this Performance Work Statement.

Please see paragraph 1.6.13 of the Performance Work Statement for further details.

NOTE: The Offeror shall bid a total cost of $18,750.00 under this line item for bidding and evaluation purposes only. The Government reserves the right;

however, to make the resulting contract award of this line item with more, some, all, or none of the $18,750.00 value based on funds availability and/or anticipated mission related travel needs.

0005 1 Job Service Contract Reporting

FFP

The Contractor shall report all contractor labor hours (including subcontractor labor hours) for performance of services.

0006 1 Job After-Hours, Surge, Overtime

FFP

Based on mission needs and/or crisis situations, it may be required for Key Personnel to work after normal duty hours, surge hours, and/or overtime. The contractor shall provide these services in accordance with Paragraph 1.6.4.1 of the Performance Work Statement (PWS). The Government will only pay for hours approved in advance by the COR and will only pay under this CLIN for service hours received.

NOTE: This CLIN shall remain a RESERVED CLIN and will be funded via a contract modification in advance of any hours worked based on mission needs and/or crisis situations.

0007 1 Job Other Direct Costs

FFP

Other Direct Costs may include items such as hardware, phone service, software, supplies, Copyscape searches, Mailchimp Newsletter Service, Dish Network, Single Sign On (SSO) solution, subscriptions to major new agencies/international wire services (such as Reuters, Associated Press, and Agence France-Presse), Facebook, and Google Adwords. Paragraph 1.6.16 of Performance Work Statement.

0008 1 Months Phase-In/Out

FFP

The contractor shall provide phase-in service for a period not to exceed 30 days in accordance with Paragraph 1.6.18 of the performance work statement.

1001 12 Months OPTION Site Manager

FFP

The contractor shall provide the services of a Site Manager in accordance with Performance Work Statement (PWS) Paragraph 1.6.12 through 1.6.13.1.1 - Key Personnel and to support the tasks and other requirements found in the PWS.

1002 12 Months OPTION On-Site Journalist-Editor

FFP

The contractor shall provide the services of a On-site Journalist / Editor in accordance with Performance Work Statement (PWS) Paragraph 1.6.12 through 1.6.13.2.2- Key Personnel and to support the tasks and other requirements found in the PWS.

Website Operation

FFP

The Website Operation Cost CLIN is subdivided into the following sub-CLINS:

Develop and operate any websites and emerging websites, Content Creation, Translation of Content, Marketing and Web search optimization, Collaborative

1003AA 12 Months OPTION Develop and Operate Websites

FFP

The contractor shall develop and operate websites and emerging websites in accordance with Part 5, Specific Tasks, of the Performance Work Statement. This CLIN shall include but is not limited to the following: website format/layout, electronically hosting content including text and imagery, securing rights to the chosen URL, 24/7 website technical support, ensuring website is operational and accessible on the Internet 24/7, and website security.

1003AB 12 Months OPTION Content Creation

FFP

The contractor shall collect, produce, and configure content material and maintain a catalog of the content material for loading onto the websites in accordance with Part 5, Specific Tasks, of the Performance Work Statement. This CLIN shall include but is not limited to the following: identifying and providing potential information types and sources, and procedures to be used in obtaining, organizing, analyzing and incorporating this information into website content. Content consists of text, graphics, video, audio, and audio-visual components, including articles, features, photographs, downloads, podcasts, and all information features on the web pages and associated social media sites.

1003AC 12 Months OPTION Translation of Content

FFP

The contractor shall provide translation support in accordance with Part 5, Specific Tasks, of the Performance Work Statement. The contractor shall provide translation support to all aspects of the websites including publishing content and online comments or messages received, which include translation support on all associated social media sites. Contractor's translation management shall maintain American Translation Association (ATA) membership, and contractor shall abide by ATA standards, including independent verification and use of native language translators.

1003AD 12 Months OPTION Marketing/Web Search Optimization

FFP

The contractor shall provide marketing and web search optimization in accordance with Part 5, Specific Tasks, of the Performance Work Statement. Under this CLIN, the contractor shall conduct marketing efforts to capitalize on opportunities to promote the websites and to significantly increase penetration to the targeted audience. The contractor shall demonstrate a measureable increase in target audience readership in the base year and continue upward trends in a correlated manner. The contractor shall optimize the websites for search engines (SEO) and develop search engine marketing, such as use of Google AdWords, to prioritize search result listing of the applicable websites.

1003AE 12 Months OPTION Collaborative Workspace Platforms

FFP

The contractor shall provide collaborative workspace platforms in accordance with Part 5, Specific Tasks, of the Performance Work Statement. Under this CLIN, the contractor shall provide a password-protected online collaborative forum or related web-based system that facilitates and enables the coordination of content approvals, technical updates, and other program-related coordination. This shall also include the FLOW content approval tool and Comment approval collaborative tools.

1003AF 12 Months OPTION Metrics on Measures of Performance

FFP

The contractor shall measure and report website performance, reach and effectiveness in accordance with Part 5, Specific Tasks, of the Performance Work Statement. The contractor shall provide an on-line tool to view current metrics (Metrics Factory) and formal written monthly reports on effectiveness and performance. These shall include baseline web statistics such as total article/homepage reads, unique visitors, visitor sessions, bounce rate, average time spent on site, e-mail/forwards of articles, number and language of newsletter subscribers. Additionally, the Contractor shall report on the amount of feedback and number of comments, by topic and language of comments by article, country, language, in aggregate, and by theme/objective. Additionally, contractor reports audience behavior such as reposting, sharing, or citing content from the website or social media.

1004 1 Job OPTION Travel

FFP

Contractor shall be required to travel during the performance of this contract. The contractor may be required to travel to off-site training locations and to ship training aids to these locations in support of this Performance Work Statement.

Please see paragraph 1.6.13 of the Performance Work Statement for further details.

NOTE: The Offeror shall bid a total cost of $18,750.00 under this line item for bidding and evaluation purposes only. The Government reserves the right;

however, to make the resulting contract award of this line item with more, some, all, or none of the $18,750.00 value based on funds availability and/or anticipated mission related travel needs.

1005 1 Job OPTION Service Contract Reporting

FFP

The Contractor shall report all contractor labor hours (including subcontractor labor hours) for performance of services.

1006 1 Job OPTION After-Hours, Surge, Overtime

FFP

Based on mission needs and/or crisis situations, it may be required for Key Personnel to work after normal duty hours, surge hours, and/or overtime. The contractor shall provide these services in accordance with Paragraph 1.6.4.1 of the Performance Work Statement (PWS). The Government will only pay for hours approved in advance by the COR and will only pay under this CLIN for service hours received.

NOTE: This CLIN shall remain a RESERVED CLIN and will be funded via a contract modification in advance of any hours worked based on mission needs and/or crisis situations.

1007 1 Job Other Direct Costs

FFP

Other Direct Costs may include items such as hardware, phone service, software, supplies, Copyscape searches, Mailchimp Newsletter Service, Dish Network, Single Sign On (SSO) solution, subscriptions to major new agencies/international wire services (such as Reuters, Associated Press, and Agence France-Presse), Facebook, and Google Adwords. Paragraph 1.6.16 of Performance Work Statement.

2001 12 Months OPTION Site Manager

FFP

The contractor shall provide the services of a Site Manager in accordance with Performance Work Statement (PWS) Paragraph 1.6.12 through 1.6.13.1.1 -Key Personnel and to support the tasks and other requirements found in the PWS.

2002 12 Months OPTION On-Site Journalist-Editor

FFP

The contractor shall provide the services of a On-site Journalist / Editor in accordance with Performance Work Statement (PWS) Paragraph 1.6.12 through 1.6.13.2.2- Key Personnel and to support the tasks and other requirements found in the PWS.

Website Operation

FFP

The Website Operation Cost CLIN is subdivided into the following sub-CLINS:

Develop and operate any websites and emerging websites, Content Creation, Translation of Content, Marketing and Web search optimization, Collaborative

2003AA 12 Months OPTION Develop and Operate Websites

FFP

The contractor shall develop and operate websites and emerging websites in accordance with Part 5, Specific Tasks, of the Performance Work Statement. This CLIN shall include but is not limited to the following: website format/layout, electronically hosting content including text and imagery, securing rights to the chosen URL, 24/7 website technical support, ensuring website is operational and accessible on the Internet 24/7, and website security.

2003AB 12 Months OPTION Content Creation

FFP

The contractor shall collect, produce, and configure content material and maintain a catalog of the content material for loading onto the websites in accordance with Part 5, Specific Tasks, of the Performance Work Statement. This CLIN shall include but is not limited to the following: identifying and providing potential information types and sources, and procedures to be used in obtaining, organizing, analyzing and incorporating this information into website content. Content consists of text, graphics, video, audio, and audio-visual components, including articles, features, photographs, downloads, podcasts, and all information features on the web pages and associated social media sites.

2003AC 12 Months OPTION Translation of Content

FFP

The contractor shall provide translation support in accordance with Part 5, Specific Tasks, of the Performance Work Statement. The contractor shall provide translation support to all aspects of the websites including publishing content and online comments or messages received, which include translation support on all associated social media sites. Contractor's translation management shall maintain American Translation Association (ATA) membership, and contractor shall abide by ATA standards, including independent verification and use of native language translators.

2003AD 12 Months OPTION Marketing/Web Search Optimization

FFP

The contractor shall provide marketing and web search optimization in accordance with Part 5, Specific Tasks, of the Performance Work Statement. Under this CLIN, the contractor shall conduct marketing efforts to capitalize on opportunities to promote the websites and to significantly increase penetration to the targeted audience. The contractor shall demonstrate a measureable increase in target audience readership in the base year and continue upward trends in a correlated manner. The contractor shall optimize the websites for search engines (SEO) and develop search engine marketing, such as use of Google AdWords, to prioritize search result listing of the applicable websites.

2003AE 12 Months OPTION Collaborative Workspace Platforms

FFP

The contractor shall provide collaborative workspace platforms in accordance with Part 5, Specific Tasks, of the Performance Work Statement. Under this CLIN, the contractor shall provide a password-protected online collaborative forum or related web-based system that facilitates and enables the coordination of content approvals, technical updates, and other program-related coordination. This shall also include the FLOW content approval tool and Comment approval collaborative tools.

2003AF 12 Months OPTION Metrics on Measures of Performance

FFP

The contractor shall measure and report website performance, reach and effectiveness in accordance with Part 5, Specific Tasks, of the Performance Work Statement. The contractor shall provide an on-line tool to view current metrics (Metrics Factory) and formal written monthly reports on effectiveness and performance. These shall include baseline web statistics such as total article/homepage reads, unique visitors, visitor sessions, bounce rate, average time spent on site, e-mail/forwards of articles, number and language of newsletter subscribers. Additionally, the Contractor shall report on the amount of feedback and number of comments, by topic and language of comments by article, country, language, in aggregate, and by theme/objective. Additionally, contractor reports audience behavior such as reposting, sharing, or citing content from the website or social media.

2004 1 Job OPTION Travel

FFP

Contractor shall be required to travel during the performance of this contract. The contractor may be required to travel to off-site training locations and to ship training aids to these locations in support of this Performance Work Statement.

Please see paragraph 1.6.13 of the Performance Work Statement for further details.

NOTE: The Offeror shall bid a total cost of $18,750.00 under this line item for bidding and evaluation purposes only. The Government reserves the right;

however, to make the resulting contract award of this line item with more, some, all, or none of the $18,750.00 value based on funds availability and/or anticipated mission related travel needs.

2005 1 Job OPTION Service Contract Reporting

FFP

The Contractor shall report all contractor labor hours (including subcontractor labor hours) for performance of services.

2006 1 Job OPTION After-Hours, Surge, Overtime

FFP

Based on mission needs and/or crisis situations, it may be required for Key Personnel to work after normal duty hours, surge hours, and/or overtime. The contractor shall provide these services in accordance with Paragraph 1.6.4.1 of the Performance Work Statement (PWS). The Government will only pay for hours approved in advance by the COR and will only pay under this CLIN for service hours received.

NOTE: This CLIN shall remain a RESERVED CLIN and will be funded via a contract modification in advance of any hours worked based on mission needs and/or crisis situations.

2007 1 Job Other Direct Costs

FFP

Other Direct Costs may include items such as hardware, phone service, software, supplies, Copyscape searches, Mailchimp Newsletter Service, Dish Network, Single Sign On (SSO) solution, subscriptions to major new agencies/international wire services (such as Reuters, Associated Press, and Agence France-Presse), Facebook, and Google Adwords. Paragraph 1.6.16 of Performance Work Statement.

3001 12 Months OPTION Site Manager

FFP

The contractor shall provide the services of a Site Manager in accordance with Performance Work Statement (PWS) Paragraph 1.6.12 through 1.6.13.1.1-Key Personnel and to support the tasks and other requirements found in the PWS.

3002 12 Months OPTION On-Site Journalist-Editor

FFP

The contractor shall provide the services of a On-site Journalist / Editor in accordance with Performance Work Statement (PWS) Paragraph 1.6.12 through 1.6.13.2.2- Key Personnel and to support the tasks and other requirements found in the PWS.

Website Operation

FFP

The Website Operation Cost CLIN is subdivided into the following sub-CLINS:

Develop and operate any websites and emerging websites, Content Creation, Translation of Content, Marketing and Web search optimization, Collaborative

3003AA 12 Months OPTION Develop and Operate Websites

FFP

The contractor shall develop and operate websites and emerging websites in accordance with Part 5, Specific Tasks, of the Performance Work Statement. This CLIN shall include but is not limited to the following: website format/layout, electronically hosting content including text and imagery, securing rights to the chosen URL, 24/7 website technical support, ensuring website is operational and accessible on the Internet 24/7, and website security.

3003AB 12 Months OPTION Content Creation

FFP

The contractor shall collect, produce, and configure content material and maintain a catalog of the content material for loading onto the websites in accordance with Part 5, Specific Tasks, of the Performance Work Statement. This CLIN shall include but is not limited to the following: identifying and providing potential information types and sources, and procedures to be used in obtaining, organizing, analyzing and incorporating this information into website content. Content consists of text, graphics, video, audio, and audio-visual components, including articles, features, photographs, downloads, podcasts, and all information features on the web pages and associated social media sites.

3003AC 12 Months OPTION Translation of Content

FFP

The contractor shall provide translation support in accordance with Part 5, Specific Tasks, of the Performance Work Statement. The contractor shall provide translation support to all aspects of the websites including publishing content and online comments or messages received, which include translation support on all associated social media sites. Contractor's translation management shall maintain American Translation Association (ATA) membership, and contractor shall abide by ATA standards, including independent verification and use of native language translators.

3003AD 12 Months OPTION Marketing/Web Search Optimization

FFP

The contractor shall provide marketing and web search optimization in accordance with Part 5, Specific Tasks, of the Performance Work Statement. Under this CLIN, the contractor shall conduct marketing efforts to capitalize on opportunities to promote the websites and to significantly increase penetration to the targeted audience. The contractor shall demonstrate a measureable increase in target audience readership in the base year and continue upward trends in a correlated manner. The contractor shall optimize the websites for search engines (SEO) and develop search engine marketing, such as use of Google AdWords, to prioritize search result listing of the applicable websites.

3003AE 12 Months OPTION Collaborative Workspace Platforms

FFP

The contractor shall provide collaborative workspace platforms in accordance with Part 5, Specific Tasks, of the Performance Work Statement. Under this CLIN, the contractor shall provide a password-protected online collaborative forum or related web-based system that facilitates and enables the coordination of content approvals, technical updates, and other program-related coordination. This shall also include the FLOW content approval tool and Comment approval collaborative tools.

3003AF 12 Months OPTION Metrics on Measures of Performance

FFP

The contractor shall measure and report website performance, reach and effectiveness in accordance with Part 5, Specific Tasks, of the Performance Work Statement. The contractor shall provide an on-line tool to view current metrics (Metrics Factory) and formal written monthly reports on effectiveness and performance. These shall include baseline web statistics such as total article/homepage reads, unique visitors, visitor sessions, bounce rate, average time spent on site, e-mail/forwards of articles, number and language of newsletter subscribers. Additionally, the Contractor shall report on the amount of feedback and number of comments, by topic and language of comments by article, country, language, in aggregate, and by theme/objective. Additionally, contractor reports audience behavior such as reposting, sharing, or citing content from the website or social media.

3004 1 Job OPTION Travel

FFP

Contractor shall be required to travel during the performance of this contract. The contractor may be required to travel to off-site training locations and to ship training aids to these locations in support of this Performance Work Statement.

Please see paragraph 1.6.13 of the Performance Work Statement for further details.

NOTE: The Offeror shall bid a total cost of $18,750.00 under this line item for bidding and evaluation purposes only. The Government reserves the right;

however, to make the resulting contract award of this line item with more, some, all, or none of the $18,750.00 value based on funds availability and/or anticipated mission related travel needs.

3005 1 Job OPTION Service Contract Reporting

FFP

The Contractor shall report all contractor labor hours (including subcontractor labor hours) for performance of services.

3006 1 Job OPTION After-Hours, Surge, Overtime

FFP

Based on mission needs and/or crisis situations, it may be required for Key Personnel to work after normal duty hours, surge hours, and/or overtime. The contractor shall provide these services in accordance with Paragraph 1.6.4.1 of the Performance Work Statement (PWS). The Government will only pay for hours approved in advance by the COR and will only pay under this CLIN for service hours received.

NOTE: This CLIN shall remain a RESERVED CLIN and will be funded via a contract modification in advance of any hours worked based on mission needs and/or crisis situations.

3007 1 Job Other Direct Costs

FFP

Other Direct Costs may include items such as hardware, phone service, software, supplies, Copyscape searches, Mailchimp Newsletter Service, Dish Network, Single Sign On (SSO) solution, subscriptions to major new agencies/international wire services (such as Reuters, Associated Press, and Agence France-Presse), Facebook, and Google Adwords. Paragraph 1.6.16 of Performance Work Statement.

4001 12 Months OPTION Site Manager

FFP

The contractor shall provide the services of a Site Manager in accordance with Performance Work Statement (PWS) Paragraph 1.6.12 through 1.6.13.1.1- Key Personnel and to support the tasks and other requirements found in the PWS.

4002 12 Months OPTION On-Site Journalist-Editor

FFP

The contractor shall provide the services of a On-site Journalist / Editor in accordance with Performance Work Statement (PWS) Paragraph 1.6.12 through 1.6.13.2.2- Key Personnel and to support the tasks and other requirements found in the PWS.

Website Operation

FFP

The Website Operation Cost CLIN is subdivided into the following sub-CLINS:

Develop and operate any websites and emerging websites, Content Creation, Translation of Content, Marketing and Web search optimization, Collaborative

4003AA 12 Months OPTION Develop and Operate Websites

FFP

The contractor shall develop and operate websites and emerging websites in accordance with Part 5, Specific Tasks, of the Performance Work Statement. This CLIN shall include but is not limited to the following: website format/layout, electronically hosting content including text and imagery, securing rights to the chosen URL, 24/7 website technical support, ensuring website is operational and accessible on the Internet 24/7, and website security.

4003AB 12 Months OPTION Content Creation

FFP

The contractor shall collect, produce, and configure content material and maintain a catalog of the content material for loading onto the websites in accordance with Part 5, Specific Tasks, of the Performance Work Statement. This CLIN shall include but is not limited to the following: identifying and providing potential information types and sources, and procedures to be used in obtaining, organizing, analyzing and incorporating this information into website content. Content consists of text, graphics, video, audio, and audio-visual components, including articles, features, photographs, downloads, podcasts, and all information features on the web pages and associated social media sites.

4003AC 12 Months OPTION Translation of Content

FFP

The contractor shall provide translation support in accordance with Part 5, Specific Tasks, of the Performance Work Statement. The contractor shall provide translation support to all aspects of the websites including publishing content and online comments or messages received, which include translation support on all associated social media sites. Contractor's translation management shall maintain American Translation Association (ATA) membership, and contractor shall abide by ATA standards, including independent verification and use of native language translators.

4003AD 12 Months OPTION Marketing/Web Search Optimization

FFP

The contractor shall provide marketing and web search optimization in accordance with Part 5, Specific Tasks, of the Performance Work Statement. Under this CLIN, the contractor shall conduct marketing efforts to capitalize on opportunities to promote the websites and to significantly increase penetration to the targeted audience. The contractor shall demonstrate a measureable increase in target audience readership in the base year and continue upward trends in a correlated manner. The contractor shall optimize the websites for search engines (SEO) and develop search engine marketing, such as use of Google AdWords, to prioritize search result listing of the applicable websites.

4003AE 12 Months OPTION Collaborative Workspace Platforms

FFP

The contractor shall provide collaborative workspace platforms in accordance with Part 5, Specific Tasks, of the Performance Work Statement. Under this CLIN, the contractor shall provide a password-protected online collaborative forum or related web-based system that facilitates and enables the coordination of content approvals, technical updates, and other program-related coordination. This shall also include the FLOW content approval tool and Comment approval collaborative tools.

4003AF 12 Months OPTION Metrics on Measures of Performance

FFP

The contractor shall measure and report website performance, reach and effectiveness in accordance with Part 5, Specific Tasks, of the Performance Work Statement. The contractor shall provide an on-line tool to view current metrics (Metrics Factory) and formal written monthly reports on effectiveness and performance. These shall include baseline web statistics such as total article/homepage reads, unique visitors, visitor sessions, bounce rate, average time spent on site, e-mail/forwards of articles, number and language of newsletter subscribers. Additionally, the Contractor shall report on the amount of feedback and number of comments, by topic and language of comments by article, country, language, in aggregate, and by theme/objective. Additionally, contractor reports audience behavior such as reposting, sharing, or citing content from the website or social media.

4004 1 Job OPTION Travel

FFP

Contractor shall be required to travel during the performance of this contract. The contractor may be required to travel to off-site training locations and to ship training aids to these locations in support of this Performance Work Statement.

Please see paragraph 1.6.13 of the Performance Work Statement for further details.

NOTE: The Offeror shall bid a total cost of $18,750.00 under this line item for bidding and evaluation purposes only. The Government reserves the right;

however, to make the resulting contract award of this line item with more, some, all, or none of the $18,750.00 value based on funds availability and/or anticipated mission related travel needs.

4005 1 Job OPTION Service Contract Reporting

FFP

The Contractor shall report all contractor labor hours (including subcontractor labor hours) for performance of services.

4006 1 Job OPTION After-Hours, Surge, Overtime

FFP

Based on mission needs and/or crisis situations, it may be required for Key Personnel to work after normal duty hours, surge hours, and/or overtime. The contractor shall provide these services in accordance with Paragraph 1.6.4.1 of the Performance Work Statement (PWS). The Government will only pay for hours approved in advance by the COR and will only pay under this CLIN for service hours received.

NOTE: This CLIN shall remain a RESERVED CLIN and will be funded via a contract modification in advance of any hours worked based on mission needs and/or crisis situations.

4007 1 Job Other Direct Costs

FFP

Other Direct Costs may include items such as hardware, phone service, software, supplies, Copyscape searches, Mailchimp Newsletter Service, Dish Network, Single Sign On (SSO) solution, subscriptions to major new agencies/international wire services (such as Reuters, Associated Press, and Agence France-Presse), Facebook, and Google Adwords. Paragraph 1.6.16 of Performance Work Statement.

Section C - Descriptions and Specifications

PERFORMANCE WORK STATEMENT

PERFORMANCE WORK STATEMENT

DIALOGO DIGITAL MILITARY MAGAZINE

WEBSITE SUPPORT FOR

UNITED STATES SOUTHERN COMMAND

(USSOUTHCOM)

10 SEPTEMBER 2020

Part 1

General Information

1. GENERAL: This is a non-personal services contract under which the personnel rendering the services are not subject, either by the contract’s terms or by the manner of its administration, to the supervision and control usually prevailing in relationships between the Government and its employees.

1.1 Introduction: USSOUTHCOM requires the capability to engage foreign military audiences in the Caribbean and Latin America via the internet in order to convey command messaging to foreign military partners and conduct information and influence activities. The contractor shall provide all personnel, equipment, supplies, facilities, transportation, tools, materials, supervision, and other items and non-personal services necessary to perform support to the Diálogo Digital Military Magazine as defined in this PWS except for those items specified as government furnished property (GFP) and government furnished services (GFS). The contractor shall perform to the standards in this contract.

1.2 Background: USSOUTHCOM’s Dialogo Digital Military Magazine website leverages internet media and technologies to most effectively inform key foreign military audiences. It’s a cost effective influence platform that keeps us engaged at a far lower cost than deployments of U.S personnel and equipment. The responsive nature and expansive reach of digital media has enabled the Command to rapidly provide truthful and accurate information to Area of Operations (AOR) audiences involved or interested in defense and security matters in order to strengthen partnerships and counter threats.

1.3 Objectives: The contractor shall clearly articulate a detailed plan to develop, design, construct, operate the website to effectively attract, inform Latin American and Caribbean military audiences.

1.4 Scope: The contractor shall provide services in support of information operations and information related capabilities in accordance with Joint Publications 3-13.2 (Military Information Support Operations) and JP 3-13 (Information Operations) within USSOUTHCOM J39. The contractor shall provide language translators that are American Translation Association (ATA) Certified or equivalent (International

Equivalent Standard. Examples: ISO equivalent to ATA Certification, UK Association of Translation Companies equivalent to ATA Certification, etc.) for native speakers and writers of Portuguese and Spanish languages. The Contractor must have the ability to adapt to Joint Publication changes and provide the same level of performance without any interruption in services.

1.5 Period of Performance: The period of performance shall be for a Phase In/Out

Period, a Base Period and 12-month Option Periods beginning 20 May 2021.

1.6 General Information

1.6.1 Quality Control Plan (QCP): The Contractor shall develop, implement, and maintain a QCP and program to ensure all work described in this contract is performed at or above the standard defined in the Performance Requirements Summary (PRS). The QCP is developed by the contractor for its internal use to ensure that it performs and delivers high-quality service. The contractor’s QCP is the means by which the contractor ensures all work complies with the requirements of the contract. The QCP identifies and corrects potential and actual problem areas throughout the entire scope of the contract.

1.6.1.1 The contractor shall develop and implement procedures to identify, prevent, and ensure non-recurrence of defective services. The QCP shall be submitted within thirty

(30) days of contract award. After acceptance of the QCP, the contractor shall receive the contracting officer’s (KO) acceptance in writing or any proposed changes to the QC procedures. The contractor shall submit QCP changes within five (5) days to the KO and Contracting Officer’s Representative (COR) for review and approval prior to implementation.

1.6.1.2 The Quality Control Plan shall address as a minimum:

1.6.1.2.1 Inspection Program. Included shall be a quality control inspection program covering all general and specific tasks included in the contract scope of work. It shall specify tasks or areas to be inspected on a scheduled or unscheduled basis, the manner in which inspections are to be conducted, the titles of the individuals who will perform the inspections, and the percentage of the work that will be inspected on a recurring basis. In developing this inspection program, the Contractor shall identify the key activities and associated characteristics in each process that have a significant influence on specific services and provide for methods for evaluation of the selected characteristics.

1.6.1.2.2 Deficiency Identification. The QCP shall include a method of identifying deficiencies in the quality of services performed before the level of performance becomes unacceptable as defined in the PRS. This shall contain processes for corrective action without dependence upon Government direction.

1.6.1.2.3 Deficiency Correction. The program shall contain process control and process performance measurement procedures that shall include how the Contractor shall implement preventive corrective actions. The Contractor shall demonstrate that it has designed quality into the delivery of services thereby mitigating the risk(s) associated with delivery of deficient or nonconforming services.

1.6.1.2.4 Documentation and Enforcement. The QCP shall include a method of documenting and enforcing quality control operations of both prime contractor and subcontractor work; including inspection and testing.

1.6.1.2.5 Trend Analysis. The QCP shall include a method of performing trend analysis and assessments through the use of metrics.

1.6.1.2.6 Surveillance Methods. The QCP shall contain specific surveillance techniques for all contract services. The surveillance methods shall be comprehensive and adaptable to the reporting system of the plan.

1.6.2 Quality Assurance (QA): The government shall evaluate the contractor’s performance under this contract in accordance with (IAW) the Quality Assurance Surveillance Plan. This plan is primarily focused on what the Government must do to ensure that the contractor has performed IAW the performance standards and contract quality requirements are met. Contract quality requirements” means the technical requirements in the contract relating to the quality of the product or service and those contract clauses prescribing inspection, and other quality controls incumbent on the contractor, to ensure the product or service conforms to the contractual requirements. It defines how the performance standards will be applied, the frequency of surveillance, the minimum acceptable defect rate(s), and deductions, if applicable.

1.6.3 Recognized Holidays: The contractor is not required to publish content on the following recognized holidays:

New Year’s Day Labor Day Martin Luther King Jr.’s Birthday Columbus Day President’s Day Veteran’s Day Memorial Day Thanksgiving Day Independence Day Christmas Day

1.6.4 Hours of Operation: The contractor is responsible for conducting business Monday thru Friday except Federal holidays or when the U.S. Government facility is closed due to local or national emergencies, administrative closings, or similar U.S Government directed facility closings. For other than firm fixed price contracts, the contractor will not be reimbursed when the government facility is closed for the above reasons. The Contractor must, at all times, maintain an adequate workforce for the uninterrupted performance of all tasks defined within this PWS when the Government facility is not closed for the above reasons.

1.6.4.1 After-Hours, Surge/Overtime Support: In addition to normal duty hours, there may be a requirement for Key Personnel to work additional hours or provide after-hours support in the event of a crisis situation or otherwise. Any overtime, after-hours support, or surge hours must be approved in advance by the COR.

The contractor shall manage the website so that it is functional 24 hours a day seven days a week. The contractor personnel will receive guidance from the COR based on USSOUTHCOM operations.

Normal duty hours for the site manager, journalist/editor will be 0730-1630.

1.6.5 Place of Performance: The work to be performed under this contract will be performed at the contractor’s facility. The Site Manager and Site Journalist/Editor will perform duties at Headquarters, United States Southern Command, 9301 NW 33rd St. Doral, Florida 33172 Miami, FL., with some travel to other CONUS/OCONUS locations. The Site Manager and Site Journalist/Editor could be subject to telework as mission dictates, when properly authorized by the Government.

1.6.6 Type of Contract: The government will award a firm fixed price contract.

1.6.7 Access and General Protection Policy and Procedures:

1.6.7.1 Physical Security: The contractor shall be responsible for safeguarding all government equipment, information, and property provided for contractor use. At the close of each work period, government facilities, equipment, and materials shall be secured IAW Army Regulation (AR) 190-13, “The Army Physical Security Program.”

1.6.7.2 Personnel Security Clearance Requirements: Contractor personnel performing work at USSOUTHCOM HQ under this contract must have an active personnel security clearance at the SECRET level in the Joint Personnel Adjudication System (JPAS) at time of the proposal submission, and must maintain the level of security required for the life of the contract. The security requirements are IAW with the attached DD Form 254, “Department of Defense (DOD) Security Classification Specification” The Contractor shall ensure that contractor employees and sub-contractor employees performing services under this contract comply with FAR 52.204-2, Security Requirements when the employee has access to information classified as “SECRET.” The Contract shall ensure the employee complies with the Security Agreement (DD Form 441), including the National Industrial Security Program Operating Manual (DOD 5220.22-M), and any revisions to DOD 5220.22- M, notice of which has been furnished to the Contractor.

1.6.7.2.1 The contractor shall follow DOD Federal Acquisition Regulation Supplement (DFARS) clause 252.2237004, Drug-free Work Force; and local USSOUTHCOM policies regarding drug testing. The contractor shall conduct drug tests, ensuring all SECRET cleared contractor employees are tested at least once per year, each year of the contract, as well as when there is a reasonable suspicion that an employee uses illegal drugs. The drug testing shall be at the contractor’s expense. Positive drug test results shall be made available to both the KO and COR within 24 hours of known test results. Records of drug testing shall be made available to the COR.

1.6.8 Background Checks: The Contractor shall ensure contractor employees and subcontractor employees performing services under this contract have passed a security check conducted by the Host Nation Police Department of their residence or the State Police Department of their U.S. residence. Security checks that have been completed as part of a personnel security clearance background investigation, or a previous background check that was a condition of employment, meet this requirement. Documentation of these checks will be made available to the KO or COR upon request. The Government retains the right to exclude any employee from performance of duties under this contract if a background security check reveals an employee is a security risk.

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