W91QEX-16-R-0001 _Diaologo_Digital_Military_Magazine_Website_Support.pdf

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Dialogo Military Magazine Website Support Services
Solicitation number
W91QEX-16-R-0001
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This federal contract opportunity notice seeks proposals for Dialogo Digital Military Magazine Website Support Services. The U.S. Southern Command requires non-personal services to support the Dialogo Digital Military Magazine website, including personnel, equipment, facilities, and other items. The base period of performance is 12 months, with four 12-month option periods. The contract type will be firm-fixed price. The NAICS code is 519130 with a size standard of 500 employees. The procurement is unrestricted. Interested parties should monitor the Federal Business Opportunities website for release of the solicitation around November 24, 2015. The solicitation number is W91QEX-16-R-0001. Inquiries may be directed to the identified contracting specialist by email or phone.

Solicitation W91QEX-16-R-0001 Dialogo Digital Military Magazine

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SEE ADDENDUM

(No Collect Calls)

W91QEX-16-R-0001 23-Nov-2015

b. TELEPHONE NUMBER

305-437-2661

8. OFFER DUE DATE/LOCAL TIME

11:00 AM 06 Jan 2016

5. SOLICITATION NUMBER 6. SOLICITATION ISSUE DATE

AUTHORIZED FOR LOCAL REPRODUCTION

PREVIOUS EDITION IS NOT USABLE

STANDARD FORM 1449 (REV. 2/2012)

Prescribed by GSA – FAR (48 CFR) 53.212

(TYPE OR PRINT)

(SIGNATURE OF CONTRACTING OFFICER)

ADDENDA ARE

26. TOTAL AWARD AMOUNT (For Gov t. Use Only )

23.

CODE 10. THIS ACQUISITION IS

SUCH ADDRESS IN OFFER

17b. CHECK IF REMITTANCE IS DIFFERENT AND PUT

BELOW IS CHECKED

TELEPHONE NO.

W91QEX9. ISSUED BY

18b. SUBMIT INVOICES TO ADDRESS SHOWN IN BLOCK 18a. UNLESS BLOCK

7. FOR SOLICITATION

INFORMATION CALL:

a. NAME

PAUL F NEGRIDO

2. CONTRACT NO. 3. AWARD/EFFECTIVE DATE 4. ORDER NUMBER

(TYPE OR PRINT)

30b. NAME AND TITLE OF SIGNER 30c. DATE SIGNED 31b. NAME OF CONTRACTING OFFICER

30a. SIGNATURE OF OFFEROR/CONTRACTOR 31a.UNITED STATES OF AMERICA

0 27a. SOLICITATION INCORPORATES BY REFERENCE FAR 52.212-1. 52.212-4. FAR 52.212-3. 52.212-5 ARE ATTACHED.

25. ACCOUNTING AND APPROPRIATION DATA

1. REQUISITION NUMBER

20.

ADDITIONAL SHEETS SUBJECT TO THE TERMS AND CONDITIONS SPECIFIED.

OFFEROR TO COMPLETE BLOCKS 12, 17, 23, 24, AND 30

SOLICITATION/CONTRACT/ORDER FOR COMMERCIAL ITEMS

ARE NOT ATTACHED

27b. CONTRACT/PURCHASE ORDER INCORPORATES BY REFERENCE FAR 52.212-4. FAR 52.212-5 IS ATTACHED. ADDENDA ARE ARE NOT ATTACHED

(BLOCK 5), INCLUDING ANY ADDITIONS OR CHANGES WHICH ARE

SET FORTH HEREIN, IS ACCEPTED AS TO ITEMS:

. YOUR OFFER ON SOLICITATION

28. CONTRACTOR IS REQUIRED TO SIGN THIS DOCUMENT AND RETURN

% FOR:SET ASIDE:UNRESTRICTED ORX

SMALL BUSINESS

17a.CONTRACTOR/ CODE FACILITY

OFFEROR CODE

410TH CSB-MIAMI DIVISION

9301 NW 33RD ST

DORAL FL 33172-1202

18a. PAYMENT WILL BE MADE BY CODE

RATED ORDER UNDER

DPAS (15 CFR 700)

13a. THIS CONTRACT IS A

13b. RATING

CODE15. DELIVER TO CODE 16. ADMINISTERED BY

SEE SCHEDULE

12. DISCOUNT TERMS11. DELIVERY FOR FOB DESTINA-

TION UNLESS BLOCK IS

MARKED

SEE SCHEDULE

14. METHOD OF SOLICITATION

RFQ IFB RFPX

305-437-2752FAX:

TEL: 305-437-2661 SERVICE-DISABLED

VETERAN-OWNED

SMALL BUSINESS

8(A)

HUBZONE SMALL

BUSINESS

SIZE STANDARD:

NAICS:

519130

X

OFFER DATED

29. AWARD OF CONTRACT: REF.

DELIVER ALL ITEMS SET FORTH OR OTHERWISE IDENTIFIED ABOVE AND ON ANY

COPIES TO ISSUING OFFICE. CONTRACTOR AGREES TO FURNISH AND

EMAIL:

TEL:

31c. DATE SIGNED

SEE SCHEDULE

SCHEDULE OF SUPPLIES/ SERVICESITEM NO. QUANTITY UNIT UNIT PRICE AMOUNT

24.22.21.19.

WOMEN-OWNED SMALL BUSINESS (WOSB)

ELIGIBLE UNDER THE WOMEN-OWNED

SMALL BUSINESS PROGRAM

EDWOSB

32g. E-MAIL OF AUTHORIZED GOVERNMENT REPRESENTATIVE

SOLICITATION/CONTRACT/ORDER FOR COMMERCIAL ITEMS

(CONTINUED)

PAGE 2 OF122

ACCEPTED, AND CONFORMS TO THE CONTRACT, EXCEPT AS NOTED: ______________________________________________________

32a. QUANTITY IN COLUMN 21 HAS BEEN

RECEIVED INSPECTED

32b. SIGNATURE OF AUTHORIZED GOVERNMENT

REPRESENTATIVE

32c. DATE 32d. PRINTED NAME AND TITLE OF AUTHORIZED GOVERNMENT

REPRESENTATIVE

32e. MAILING ADDRESS OF AUTHORIZED GOVERNMENT REPRESENTATIVE 32f . TELEPHONE NUMBER OF AUTHORIZED GOVERNMENT REPRESENTATIVE

37. CHECK NUMBER

FINALPARTIALCOMPLETE

36. PAYMENT35. AMOUNT VERIFIED

CORRECT FOR

34. VOUCHER NUMBER

FINAL

33. SHIP NUMBER

PARTIAL

38. S/R ACCOUNT NUMBER 39. S/R VOUCHER NUMBER 40. PAID BY

41a. I CERTIFY THIS ACCOUNT IS CORRECT AND PROPER FOR PAYMENT

41b. SIGNATURE AND TITLE OF CERTIFYING OFFICER 41c. DATE

42a. RECEIVED BY (Print)

42b. RECEIVED AT (Location)

42c. DATE REC'D (YY/MM/DD) 42d. TOTAL CONTAINERS

STANDARD FORM 1449 (REV. 2/2012) BACK

Prescribed by GSA – FAR (48 CFR) 53.212

AUTHORIZED FOR LOCAL REPRODUCTION

PREVIOUS EDITION IS NOT USABLE

SEE SCHEDULE

20.

SCHEDULE OF SUPPLIES/ SERVICES

21.

QUANTITY UNIT

22. 23.

UNIT PRICE

24.

AMOUNT

19.

ITEM NO.

W91QEX-16-R-0001

Section B - Supplies or Services and Prices

ITEM NO SUPPLIES/SERVICES QUANTITY UNIT UNIT PRICE AMOUNT

0001 11 Months On-Site Manager

FFP

The contractor shall provide the services of a Site Manager in accordance with Performance Work Statement (PWS) Paragraph 1.6.10 - Key Personnel and to support the tasks and other requirements found in the PWS.

FOB: Destination

NET AMT

0002 11 Months On-Site Journalist-Editor

FFP

The contractor shall provide the services of a On-site Journalist / Editor in accordance with Performance Work Statement (PWS) Paragraph 1.6.10 - Key Personnel and to support the tasks and other requirements found in the PWS.

Website Operation Cost

FFP

The Website Operation Cost CLIN is subdivided into the following sub-CLINS:

Develop and operate any websites and emerging websites, Content Creation, Translation of Content, Marketing and Web search optimization, Collaborative workspace platforms, and Metrics on measures of performance and effectiveness. Please see Part 5, Specific Tasks, of the Performance Work Statement.

0003AA 11 Months Develop and Operate Websites

FFP

The contractor shall develop and operate websites and emerging websites in accordance with Part 5, Specific Tasks, of the Performance Work Statement. This CLIN shall include but is not limited to the following: website format/layout, electronically hosting content including text and imagery, securing rights to the chosen URL, 24/7 website technical support, ensuring website is operational and accessible on the Internet 24/7, and website security.

0003AB 11 Months Content Creation

FFP

The contractor shall collect, produce, and configure content material and maintain a catalog of the content material for loading onto the websites in accordance with Part 5, Specific Tasks, of the Performance Work Statement. This CLIN shall include but is not limited to the following: identifying and providing potential information types and sources, and procedures to be used in obtaining, organizing, analyzing and incorporating this information into website content. Content consists of text, graphics, video, audio, and audio-visual components, including articles, features, photographs, downloads, podcasts, and all information features on the web pages and associated social media sites. Content submitted by the contractor shall demonstrate an intimate knowledge of the regional media markets, as well as, the cultural, social, political, and economic dynamics for the target region and target audiences.

0003AC 11 Months Translation of Content

FFP

The contractor shall provide translation support in accordance with Part 5, Specific Tasks, of the Performance Work Statement. The contractor shall provide translation support to all aspects of the websites including publishing content and online comments or messages received, which include translation support on all associated social media sites. Contractor's translation management shall maintain American Translation Association (ATA) membership, and contractor shall abide by ATA standards, including independent verification and use of native language translators.

0003AD 11 Months Marketing / Web Search Optimization

FFP

The contractor shall provide marketing and web search optimization in accordance with Part 5, Specific Tasks, of the Performance Work Statement. Under this CLIN, the contractor shall conduct marketing efforts to capitalize on opportunities to promote the websites and to significantly increase penetration to the targeted audience. The contractor shall demonstrate a measureable increase in target audience readership in the base year and continue upward trends in a correlated manner. The contractor shall optimize the websites for search engines (SEO) and develop search engine marketing, such as use of Google AdWords, to prioritize search result listing of the applicable websites.

0003AE 11 Months Collaborative Workspace Platforms

FFP

The contractor shall provide collaborative workspace platforms in accordance with Part 5, Specific Tasks, of the Performance Work Statement. Under this CLIN, the contractor shall provide a password-protected online collaborative forum or related web-based system that facilitates and enables the coordination of content approvals, technical updates, and other program-related coordination. This shall also include the FLOW content approval tool and Comment approval collaborative tools.

0003AF 11 Months Metrics on measures of Performance

FFP

The contractor shall measure and report website performance, reach and effectiveness in accordance with Part 5, Specific Tasks, of the Performance Work Statement. The contractor shall provide an on-line tool to view current metrics (Metrics Factory) and formal written monthly reports on effectiveness and performance. These shall include baseline web statistics such as total article/homepage reads, unique visitors, visitor sessions, bounce rate, average time spent on site, e-mail/forwards of articles, number and language of newsletter subscribers. Additionally, the Contractor shall report on the amount of feedback and number of comments, by topic and language of comments by article, country, language, in aggregate, and by theme/objective. Additionally, contractor reports audience behavior such as reposting, sharing, or citing content from the website or social media.

0004 1 Lot Travel Cost

FFP

Contractor shall be required to travel during the performance of this contract. The contractor may be required to travel to off-site training locations and to ship training aids to these locations in support of this Performance Work Statement.

Please see paragraph 1.6.13 of the Performance Work Statement for further details.

NOTE: The Offeror shall bid a total cost of $25,000.00 under this line item for bidding and evaluation purposes only. The Government reserves the right;

however, to make the resulting contract award of this line item with more, some, all, or none of the $25,000.00 value based on funds availability and/or anticipated mission related travel needs.

0005 1 Job Contract Manpower Reporting

FFP

The Contractor shall report all contractor labor hours (including subcontractor labor hours) for performance of services in accordance with Paragraph 5.40 of the performance work statement. See website: http://www.ecmra.mil/ for further details.

0006 100 Hours After-Hours, Surge, Overtime

FFP

Based on mission needs and/or crisit situations, it may be required for Key Personnel to work after normal duty hours, surge hours, and/or overtime. The contractor shall provide these services in accordance with Paragraph 1.6..4.1 of the Performance Work Statement (PWS). The Government will only pay for hours approved in advance by the COR and will only pay under this CLIN for service hours received.

NOTE: The Contractor shall not price this CLIN but shall fill in the "After-Hours, Surge/Overtime Support Pricing Sheet" to finalize a per hour rate for each Key Personnel as listed in PWS Paragraph 1.6.10, Key Personnel. This CLIN shall remain a RESERVED CLIN at the time of contract award and will be funded ,via a contract modification, in advance of any hours worked.

0007 1 Months Phase-In

FFP

The contractor shall provide phase-in service for a period not to exceed 30 days in accordance with Paragraph 1.6.18 of the performance work statement.

1001 12 Months OPTION On-Site Manager

FFP

The contractor shall provide the services of a Site Manager in accordance with Performance Work Statement (PWS) Paragraph 1.6.10 - Key Personnel and to

1002 12 Months OPTION On-Site Journalist-Editor

FFP

The contractor shall provide the services of a On-site Journalist / Editor in accordance with Performance Work Statement (PWS) Paragraph 1.6.10 - Key

OPTION Website Operation Cost

FFP

The Website Operation Cost CLIN is subdivided into the following sub-CLINS:

Develop and operate any websites and emerging websites, Content Creation, Translation of Content, Marketing and Web search optimization, Collaborative workspace platforms, and Metrics on measures of performance and effectiveness. Please see Part 5, Specific Tasks, of the Performance Work

1003AA 12 Months OPTION Develop and Operate Websites

FFP

The contractor shall develop and operate websites and emerging websites in accordance with Part 5, Specific Tasks, of the Performance Work Statement. This CLIN shall include but is not limited to the following: website format/layout, electronically hosting content including text and imagery, securing rights to the chosen URL, 24/7 website technical support, ensuring website is operational and

1003AB 12 Months OPTION Content Creation

FFP

The contractor shall collect, produce, and configure content material and maintain a catalog of the content material for loading onto the websites in accordance with Part 5, Specific Tasks, of the Performance Work Statement. This CLIN shall include but is not limited to the following: identifying and providing potential information types and sources, and procedures to be used in obtaining, organizing, analyzing and incorporating this information into website content. Content consists of text, graphics, video, audio, and audio-visual components, including articles, features, photographs, downloads, podcasts, and all information features on the web pages and associated social media sites. Content submitted by the contractor shall demonstrate an intimate knowledge of the regional media markets, as well as, the cultural, social, political, and economic dynamics for the target region and

1003AC 12 Months OPTION Translation of Content

FFP

The contractor shall provide translation support in accordance with Part 5, Specific Tasks, of the Performance Work Statement. The contractor shall provide translation support to all aspects of the websites including publishing content and online comments or messages received, which include translation support on all associated social media sites. Contractor's translation management shall maintain American Translation Association (ATA) membership, and contractor shall abide by ATA standards, including independent verification and use of native language

1003AD 12 Months OPTION Marketing / Web Search Optimization

FFP

The contractor shall provide marketing and web search optimization in accordance with Part 5, Specific Tasks, of the Performance Work Statement. Under this CLIN, the contractor shall conduct marketing efforts to capitalize on opportunities to promote the websites and to significantly increase penetration to the targeted audience. The contractor shall demonstrate a measureable increase in target audience readership in the base year and continue upward trends in a correlated manner. The contractor shall optimize the websites for search engines (SEO) and develop search engine marketing, such as use of Google AdWords, to prioritize

1003AE 12 Months OPTION Collaborative Workspace Platforms

FFP

The contractor shall provide collaborative workspace platforms in accordance with Part 5, Specific Tasks, of the Performance Work Statement. Under this CLIN, the contractor shall provide a password-protected online collaborative forum or related web-based system that facilitates and enables the coordination of content approvals, technical updates, and other program-related coordination. This shall also include the FLOW content approval tool and Comment approval collaborative

1003AF 12 Months OPTION Metrics on measures of Performance

FFP

The contractor shall measure and report website performance, reach and effectiveness in accordance with Part 5, Specific Tasks, of the Performance Work Statement. The contractor shall provide an on-line tool to view current metrics (Metrics Factory) and formal written monthly reports on effectiveness and performance. These shall include baseline web statistics such as total article/homepage reads, unique visitors, visitor sessions, bounce rate, average time spent on site, e-mail/forwards of articles, number and language of newsletter subscribers. Additionally, the Contractor shall report on the amount of feedback and number of comments, by topic and language of comments by article, country, language, in aggregate, and by theme/objective. Additionally, contractor reports audience behavior such as reposting, sharing, or citing content from the website or

1004 1 Lot OPTION Travel Cost

FFP

Contractor shall be required to travel during the performance of this contract. The contractor may be required to travel to off-site training locations and to ship training aids to these locations in support of this Performance Work Statement.

Please see paragraph 1.6.13 of the Performance Work Statement for further details.

NOTE: The Offeror shall bid a total cost of $25,000.00 under this line item for bidding and evaluation purposes only. The Government reserves the right;

however, to make the resulting contract award of this line item with more, some, all, or none of the $25,000.00 value based on funds availability and/or anticipated

1005 1 Job OPTION Contract Manpower Reporting

FFP

The Contractor shall report all contractor labor hours (including subcontractor labor hours) for performance of services in accordance with Paragraph 5.40 of the performance work statement. See website: http://www.ecmra.mil/ for further

1006 100 Hours OPTION After-Hours, Surge, Overtime

FFP

Based on mission needs and/or crisit situations, it may be required for Key Personnel to work after normal duty hours, surge hours, and/or overtime. The contractor shall provide these services in accordance with Paragraph 1.6..4.1 of the Performance Work Statement (PWS). The Government will only pay for hours approved in advance by the COR and will only pay under this CLIN for service hours received.

NOTE: The Contractor shall not price this CLIN but shall fill in the "After-Hours, Surge/Overtime Support Pricing Sheet" to finalize a per hour rate for each Key Personnel as listed in PWS Paragraph 1.6.10, Key Personnel. This CLIN shall remain a RESERVED CLIN at the time of contract award and will be funded ,via a

2001 12 Months OPTION On-Site Manager

FFP

The contractor shall provide the services of a Site Manager in accordance with Performance Work Statement (PWS) Paragraph 1.6.10 - Key Personnel and to

2002 12 Months OPTION On-Site Journalist-Editor

FFP

The contractor shall provide the services of a On-site Journalist / Editor in accordance with Performance Work Statement (PWS) Paragraph 1.6.10 - Key

OPTION Website Operation Cost

FFP

The Website Operation Cost CLIN is subdivided into the following sub-CLINS:

Develop and operate any websites and emerging websites, Content Creation, Translation of Content, Marketing and Web search optimization, Collaborative workspace platforms, and Metrics on measures of performance and effectiveness. Please see Part 5, Specific Tasks, of the Performance Work

2003AA 12 Months OPTION Develop and Operate Websites

FFP

The contractor shall develop and operate websites and emerging websites in accordance with Part 5, Specific Tasks, of the Performance Work Statement. This CLIN shall include but is not limited to the following: website format/layout, electronically hosting content including text and imagery, securing rights to the chosen URL, 24/7 website technical support, ensuring website is operational and

2003AB 12 Months OPTION Content Creation

FFP

The contractor shall collect, produce, and configure content material and maintain a catalog of the content material for loading onto the websites in accordance with Part 5, Specific Tasks, of the Performance Work Statement. This CLIN shall include but is not limited to the following: identifying and providing potential information types and sources, and procedures to be used in obtaining, organizing, analyzing and incorporating this information into website content. Content consists of text, graphics, video, audio, and audio-visual components, including articles, features, photographs, downloads, podcasts, and all information features on the web pages and associated social media sites. Content submitted by the contractor shall demonstrate an intimate knowledge of the regional media markets, as well as, the cultural, social, political, and economic dynamics for the target region and

2003AC 12 Months OPTION Translation of Content

FFP

The contractor shall provide translation support in accordance with Part 5, Specific Tasks, of the Performance Work Statement. The contractor shall provide translation support to all aspects of the websites including publishing content and online comments or messages received, which include translation support on all associated social media sites. Contractor's translation management shall maintain American Translation Association (ATA) membership, and contractor shall abide by ATA standards, including independent verification and use of native language

2003AD 12 Months OPTION Marketing / Web Search Optimization

FFP

The contractor shall provide marketing and web search optimization in accordance with Part 5, Specific Tasks, of the Performance Work Statement. Under this CLIN, the contractor shall conduct marketing efforts to capitalize on opportunities to promote the websites and to significantly increase penetration to the targeted audience. The contractor shall demonstrate a measureable increase in target audience readership in the base year and continue upward trends in a correlated manner. The contractor shall optimize the websites for search engines (SEO) and develop search engine marketing, such as use of Google AdWords, to prioritize

2003AE 12 Months OPTION Collaborative Workspace Platforms

FFP

The contractor shall provide collaborative workspace platforms in accordance with Part 5, Specific Tasks, of the Performance Work Statement. Under this CLIN, the contractor shall provide a password-protected online collaborative forum or related web-based system that facilitates and enables the coordination of content approvals, technical updates, and other program-related coordination. This shall also include the FLOW content approval tool and Comment approval collaborative

2003AF 12 Months OPTION Metrics on measures of Performance

FFP

The contractor shall measure and report website performance, reach and effectiveness in accordance with Part 5, Specific Tasks, of the Performance Work Statement. The contractor shall provide an on-line tool to view current metrics (Metrics Factory) and formal written monthly reports on effectiveness and performance. These shall include baseline web statistics such as total article/homepage reads, unique visitors, visitor sessions, bounce rate, average time spent on site, e-mail/forwards of articles, number and language of newsletter subscribers. Additionally, the Contractor shall report on the amount of feedback and number of comments, by topic and language of comments by article, country, language, in aggregate, and by theme/objective. Additionally, contractor reports audience behavior such as reposting, sharing, or citing content from the website or

2004 1 Lot OPTION Travel Cost

FFP

Contractor shall be required to travel during the performance of this contract. The contractor may be required to travel to off-site training locations and to ship training aids to these locations in support of this Performance Work Statement.

Please see paragraph 1.6.13 of the Performance Work Statement for further details.

NOTE: The Offeror shall bid a total cost of $25,000.00 under this line item for bidding and evaluation purposes only. The Government reserves the right;

however, to make the resulting contract award of this line item with more, some, all, or none of the $25,000.00 value based on funds availability and/or anticipated

2005 1 Job OPTION Contract Manpower Reporting

FFP

The Contractor shall report all contractor labor hours (including subcontractor labor hours) for performance of services in accordance with Paragraph 5.40 of the performance work statement. See website: http://www.ecmra.mil/ for further

2006 100 Hours OPTION After-Hours, Surge, Overtime

FFP

Based on mission needs and/or crisit situations, it may be required for Key Personnel to work after normal duty hours, surge hours, and/or overtime. The contractor shall provide these services in accordance with Paragraph 1.6..4.1 of the Performance Work Statement (PWS). The Government will only pay for hours approved in advance by the COR and will only pay under this CLIN for service hours received.

NOTE: The Contractor shall not price this CLIN but shall fill in the "After-Hours, Surge/Overtime Support Pricing Sheet" to finalize a per hour rate for each Key Personnel as listed in PWS Paragraph 1.6.10, Key Personnel. This CLIN shall remain a RESERVED CLIN at the time of contract award and will be funded ,via a

3001 12 Months OPTION On-Site Manager

FFP

The contractor shall provide the services of a Site Manager in accordance with Performance Work Statement (PWS) Paragraph 1.6.10 - Key Personnel and to

3002 12 Months OPTION On-Site Journalist-Editor

FFP

The contractor shall provide the services of a On-site Journalist / Editor in accordance with Performance Work Statement (PWS) Paragraph 1.6.10 - Key

OPTION Website Operation Cost

FFP

The Website Operation Cost CLIN is subdivided into the following sub-CLINS:

Develop and operate any websites and emerging websites, Content Creation, Translation of Content, Marketing and Web search optimization, Collaborative workspace platforms, and Metrics on measures of performance and effectiveness. Please see Part 5, Specific Tasks, of the Performance Work

3003AA 12 Months OPTION Develop and Operate Websites

FFP

The contractor shall develop and operate websites and emerging websites in accordance with Part 5, Specific Tasks, of the Performance Work Statement. This CLIN shall include but is not limited to the following: website format/layout, electronically hosting content including text and imagery, securing rights to the chosen URL, 24/7 website technical support, ensuring website is operational and

3003AB 12 Months OPTION Content Creation

FFP

The contractor shall collect, produce, and configure content material and maintain a catalog of the content material for loading onto the websites in accordance with Part 5, Specific Tasks, of the Performance Work Statement. This CLIN shall include but is not limited to the following: identifying and providing potential information types and sources, and procedures to be used in obtaining, organizing, analyzing and incorporating this information into website content. Content consists of text, graphics, video, audio, and audio-visual components, including articles, features, photographs, downloads, podcasts, and all information features on the web pages and associated social media sites. Content submitted by the contractor shall demonstrate an intimate knowledge of the regional media markets, as well as, the cultural, social, political, and economic dynamics for the target region and

3003AC 12 Months OPTION Translation of Content

FFP

The contractor shall provide translation support in accordance with Part 5, Specific Tasks, of the Performance Work Statement. The contractor shall provide translation support to all aspects of the websites including publishing content and online comments or messages received, which include translation support on all associated social media sites. Contractor's translation management shall maintain American Translation Association (ATA) membership, and contractor shall abide by ATA standards, including independent verification and use of native language

3003AD 12 Months OPTION Marketing / Web Search Optimization

FFP

The contractor shall provide marketing and web search optimization in accordance with Part 5, Specific Tasks, of the Performance Work Statement. Under this CLIN, the contractor shall conduct marketing efforts to capitalize on opportunities to promote the websites and to significantly increase penetration to the targeted audience. The contractor shall demonstrate a measureable increase in target audience readership in the base year and continue upward trends in a correlated manner. The contractor shall optimize the websites for search engines (SEO) and develop search engine marketing, such as use of Google AdWords, to prioritize

3003AE 12 Months OPTION Collaborative Workspace Platforms

FFP

The contractor shall provide collaborative workspace platforms in accordance with Part 5, Specific Tasks, of the Performance Work Statement. Under this CLIN, the contractor shall provide a password-protected online collaborative forum or related web-based system that facilitates and enables the coordination of content approvals, technical updates, and other program-related coordination. This shall also include the FLOW content approval tool and Comment approval collaborative

3003AF 12 Months OPTION Metrics on measures of Performance

FFP

The contractor shall measure and report website performance, reach and effectiveness in accordance with Part 5, Specific Tasks, of the Performance Work Statement. The contractor shall provide an on-line tool to view current metrics (Metrics Factory) and formal written monthly reports on effectiveness and performance. These shall include baseline web statistics such as total article/homepage reads, unique visitors, visitor sessions, bounce rate, average time spent on site, e-mail/forwards of articles, number and language of newsletter subscribers. Additionally, the Contractor shall report on the amount of feedback and number of comments, by topic and language of comments by article, country, language, in aggregate, and by theme/objective. Additionally, contractor reports audience behavior such as reposting, sharing, or citing content from the website or

3004 1 Lot OPTION Travel Cost

FFP

Contractor shall be required to travel during the performance of this contract. The contractor may be required to travel to off-site training locations and to ship training aids to these locations in support of this Performance Work Statement.

Please see paragraph 1.6.13 of the Performance Work Statement for further details.

NOTE: The Offeror shall bid a total cost of $25,000.00 under this line item for bidding and evaluation purposes only. The Government reserves the right;

however, to make the resulting contract award of this line item with more, some, all, or none of the $25,000.00 value based on funds availability and/or anticipated

3005 1 Job OPTION Contract Manpower Reporting

FFP

The Contractor shall report all contractor labor hours (including subcontractor labor hours) for performance of services in accordance with Paragraph 5.40 of the performance work statement. See website: http://www.ecmra.mil/ for further

3006 100 Hours OPTION After-Hours, Surge, Overtime

FFP

Based on mission needs and/or crisit situations, it may be required for Key Personnel to work after normal duty hours, surge hours, and/or overtime. The contractor shall provide these services in accordance with Paragraph 1.6..4.1 of the Performance Work Statement (PWS). The Government will only pay for hours approved in advance by the COR and will only pay under this CLIN for service hours received.

NOTE: The Contractor shall not price this CLIN but shall fill in the "After-Hours, Surge/Overtime Support Pricing Sheet" to finalize a per hour rate for each Key Personnel as listed in PWS Paragraph 1.6.10, Key Personnel. This CLIN shall remain a RESERVED CLIN at the time of contract award and will be funded ,via a

4001 12 Months OPTION On-Site Manager

FFP

The contractor shall provide the services of a Site Manager in accordance with Performance Work Statement (PWS) Paragraph 1.6.10 - Key Personnel and to

4002 12 Months OPTION On-Site Journalist-Editor

FFP

The contractor shall provide the services of a On-site Journalist / Editor in accordance with Performance Work Statement (PWS) Paragraph 1.6.10 - Key

OPTION Website Operation Cost

FFP

The Website Operation Cost CLIN is subdivided into the following sub-CLINS:

Develop and operate any websites and emerging websites, Content Creation, Translation of Content, Marketing and Web search optimization, Collaborative workspace platforms, and Metrics on measures of performance and effectiveness. Please see Part 5, Specific Tasks, of the Performance Work

4003AA 12 Months OPTION Develop and Operate Websites

FFP

The contractor shall develop and operate websites and emerging websites in accordance with Part 5, Specific Tasks, of the Performance Work Statement. This CLIN shall include but is not limited to the following: website format/layout, electronically hosting content including text and imagery, securing rights to the chosen URL, 24/7 website technical support, ensuring website is operational and

4003AB 12 Months OPTION Content Creation

FFP

The contractor shall collect, produce, and configure content material and maintain a catalog of the content material for loading onto the websites in accordance with Part 5, Specific Tasks, of the Performance Work Statement. This CLIN shall include but is not limited to the following: identifying and providing potential information types and sources, and procedures to be used in obtaining, organizing, analyzing and incorporating this information into website content. Content consists of text, graphics, video, audio, and audio-visual components, including articles, features, photographs, downloads, podcasts, and all information features on the web pages and associated social media sites. Content submitted by the contractor shall demonstrate an intimate knowledge of the regional media markets, as well as, the cultural, social, political, and economic dynamics for the target region and

4003AC 12 Months OPTION Translation of Content

FFP

The contractor shall provide translation support in accordance with Part 5, Specific Tasks, of the Performance Work Statement. The contractor shall provide translation support to all aspects of the websites including publishing content and online comments or messages received, which include translation support on all associated social media sites. Contractor's translation management shall maintain American Translation Association (ATA) membership, and contractor shall abide by ATA standards, including independent verification and use of native language

4003AD 12 Months OPTION Marketing / Web Search Optimization

FFP

The contractor shall provide marketing and web search optimization in accordance with Part 5, Specific Tasks, of the Performance Work Statement. Under this CLIN, the contractor shall conduct marketing efforts to capitalize on opportunities to promote the websites and to significantly increase penetration to the targeted audience. The contractor shall demonstrate a measureable increase in target audience readership in the base year and continue upward trends in a correlated manner. The contractor shall optimize the websites for search engines (SEO) and develop search engine marketing, such as use of Google AdWords, to prioritize

4003AE 12 Months OPTION Collaborative Workspace Platforms

FFP

The contractor shall provide collaborative workspace platforms in accordance with Part 5, Specific Tasks, of the Performance Work Statement. Under this CLIN, the contractor shall provide a password-protected online collaborative forum or related web-based system that facilitates and enables the coordination of content approvals, technical updates, and other program-related coordination. This shall also include the FLOW content approval tool and Comment approval collaborative

4003AF 12 Months OPTION Metrics on measures of Performance

FFP

The contractor shall measure and report website performance, reach and effectiveness in accordance with Part 5, Specific Tasks, of the Performance Work Statement. The contractor shall provide an on-line tool to view current metrics (Metrics Factory) and formal written monthly reports on effectiveness and performance. These shall include baseline web statistics such as total article/homepage reads, unique visitors, visitor sessions, bounce rate, average time spent on site, e-mail/forwards of articles, number and language of newsletter subscribers. Additionally, the Contractor shall report on the amount of feedback and number of comments, by topic and language of comments by article, country, language, in aggregate, and by theme/objective. Additionally, contractor reports audience behavior such as reposting, sharing, or citing content from the website or

4004 1 Lot OPTION Travel Cost

FFP

Contractor shall be required to travel during the performance of this contract. The contractor may be required to travel to off-site training locations and to ship training aids to these locations in support of this Performance Work Statement.

Please see paragraph 1.6.13 of the Performance Work Statement for further details.

NOTE: The Offeror shall bid a total cost of $25,000.00 under this line item for bidding and evaluation purposes only. The Government reserves the right;

however, to make the resulting contract award of this line item with more, some, all, or none of the $25,000.00 value based on funds availability and/or anticipated

4005 1 Job OPTION Contract Manpower Reporting

FFP

The Contractor shall report all contractor labor hours (including subcontractor labor hours) for performance of services in accordance with Paragraph 5.40 of the performance work statement. See website: http://www.ecmra.mil/ for further

4006 100 Hours OPTION After-Hours, Surge, Overtime

FFP

Based on mission needs and/or crisit situations, it may be required for Key Personnel to work after normal duty hours, surge hours, and/or overtime. The contractor shall provide these services in accordance with Paragraph 1.6..4.1 of the Performance Work Statement (PWS). The Government will only pay for hours approved in advance by the COR and will only pay under this CLIN for service hours received.

NOTE: The Contractor shall not price this CLIN but shall fill in the "After-Hours, Surge/Overtime Support Pricing Sheet" to finalize a per hour rate for each Key Personnel as listed in PWS Paragraph 1.6.10, Key Personnel. This CLIN shall remain a RESERVED CLIN at the time of contract award and will be funded ,via a

Section C - Descriptions and Specifications

PERFORMANCE WORK STATEMENT

DIALOGO DIGITAL MILITARY MAGAZINE WEBSITE SUPPORT

FOR

UNITED STATES SOUTHERN COMMAND (USSOUTHCOM)

Part 1

General Information

1. GENERAL: This is a non-personal services contract under which the personnel rendering the services are not subject, either by the contract’s terms or by the manner of its administration, to the supervision and control usually prevailing in relationships between the Government and its employees.

1.1 Introduction: USSOUTHCOM requires the capability to engage foreign military audiences in the Caribbean and Latin America via the internet in order to convey command messaging to foreign military partners and conduct influence activities. The contractor shall provide all personnel, equipment, supplies, facilities, transportation, tools, materials, supervision, and other items and non-personal services necessary to perform support to the Diálogo Digital Military Magazine as defined in this PWS except for those items specified as government furnished property (GFP) and government furnished services (GFS). The contractor shall perform to the standards in this contract.

1.2 Background: USSOUTHCOM’s Diálogo Digital Military Magazine website leverages internet media and technologies to most effectively inform key foreign military audiences. It’s a cost effective influence platform that keeps us engaged at a far lower cost than deployments of U.S personnel and equipment. The responsive nature and expansive reach of digital media has enabled the Command to rapidly provide truthful and accurate information to AOR audiences involved or interested in defense and security matters in order to counter hostile propaganda and misinformation and enhance USSOUTHCOM’s credibility.

1.3 Objectives: The contractor shall clearly articulate a detailed plan to develop, design, construct, and operate the website to effectively attract and inform Latin American and Caribbean military audiences.

1.4 Scope: The contractor shall provide services in support of information operations and information related capabilities in accordance with Joint Publications 3-13.2 (Military Information Support Operations) and JP 3-13 (Information Operations) within USSOUTHCOM J39. The contractor shall provide language translators that are American Translation Association Certified for native speakers and writers of both Portuguese and Spanish languages. The Contractor must have the ability to adapt to these changes and provide the same level of services without any interruption in performance.

1.5 Period of Performance: The period of performance shall be for a 12- month base period with four 12-month option periods.

1.6 General Information

1.6.1 Quality Control Plan (QCP)

The Contractor shall develop, implement, and maintain a QCP and program to ensure all work described in this contract is performed at or above the standard defined in the Performance Requirements Summary (PRS). The QCP is developed by the contractor for its internal use to ensure that it performs and delivers high-quality service. The contractor’s QCP is the means by which the contractor ensures all work complies with the requirements of the contract. The QCP identifies and corrects potential and actual problem areas throughout the entire scope of the contract.

1.6.1.2 The contractor shall develop and implement procedures to identify, prevent, and ensure non-recurrence of defective services. The QCP shall be submitted within thirty (30) days of contract award. After acceptance of the QCP, the contractor shall receive the contracting officer’s (KO) acceptance in writing or any proposed changes to the QC procedures. The contractor shall submit QCP changes within five (5) days to the KO and Contracting Officer’s Representative (COR) for review and approval prior to implementation

1.6.2 Quality Assurance (QA): The government shall evaluate the contractor’s performance under this contract in accordance with (IAW) the Quality Assurance Surveillance Plan. This plan is primarily focused on what the Government must do to ensure that the contractor has performed IAW the performance standards and contract quality requirements are met. Contract quality requirements” means the technical requirements in the contract relating to the quality of the product or service and those contract clauses prescribing inspection, and other quality controls incumbent on the contractor, to ensure the product or service conforms to the contractual requirements. It defines how the performance standards will be applied, the frequency of surveillance, the minimum acceptable defect rate(s), and deductions, if applicable.

1.6.3 Recognized Holidays: The contractor is not required to publish content on the following recognized holidays:

New Year’s Day Labor Day Martin Luther King Jr.’s Birthday Columbus Day President’s Day Veteran’s Day Memorial Day Thanksgiving Day Independence Day Christmas Day

1.6.4 Hours of Operation: The contractor is responsible for conducting business Monday thru Friday except Federal holidays or when the U.S. Government facility is closed due to local or national emergencies, administrative closings, or similar U.S Government directed facility closings. For other than firm fixed price contracts, the contractor will not be reimbursed when the government facility is closed for the above reasons. The Contractor must, at all times, maintain an adequate workforce for the uninterrupted performance of all tasks defined within this PWS when the Government facility is not closed for the above reasons.

1.6.4.1 After-Hours, Surge/Overtime Support: In addition to normal duty hours, there may be a requirement for Key Personnel to work additional hours or provide after-hours support in the event of a crisis situation or otherwise. Any overtime, after-hours support, or surge hours must be approved in advance by the COR.

The contractor shall manage the website so that it is functional 24 hours a day seven days a week. The contractor personnel will receive guidance from the COR on agency operations.

Normal duty hours for the site manager, journalist/editor will be 0730-1630.

1.6.5 Place of Performance: The work to be performed under this contract will be performed at the contractor’s facility. The Site Manager and site journalist/editor will perform duties at Headquarters, United States Southern Command, 9301 NW 33rd St. Doral, Florida 33172 Miami, FL., with some travel to other CONUS/OCONUS locations.

1.6.6 Type of Contract: The government will award a firm fixed price contract.

1.6.7 Security Requirements:

1.6.7.1 Physical Security: The contractor shall be responsible for safeguarding all government equipment, information, and property provided for contractor use. At the close of each work period, government facilities, equipment, and materials shall be secured IAW Army Regulation (AR) 190-13, “The Army Physical Security Program.”

1.6.7.2 Personnel Security Clearance Requirements: Contractor personnel performing work at USSOUTHCOM HQ under this contract must have an active personnel security clearance at the SECRET level in the Joint Personnel Adjudication System (JPAS) at time of the proposal submission, and must maintain the level of security required for the life of the contract. The security requirements are IAW with the attached DD Form 254, “Department of Defense (DOD) Security Classification Specification” The Contractor shall ensure that contractor employees and sub-contractor employees performing services under this contract comply with FAR 52.204-2, Security Requirements when the employee has access to information classified “Confidential,” “Secret,” or “Top Secret.”

The Contract shall ensure the employee complies with the Security Agreement (DD Form 441), including the National Industrial Security Program Operating Manual (DOD 5220.22-M), and any revisions to DOD 5220.22-M, notice of which has been furnished to the Contractor.

1.6.7.2.1 The contractor shall follow DOD Federal Acquisition Regulation Supplement (DFARS) clause 252.223- 7004, Drug-free Work Force; and local USSOUTHCOM policies regarding drug testing. The contractor shall conduct drug tests, ensuring all top secret cleared contractor employees are tested at least once per year, each year of the contract, as well as when there is a reasonable suspicion that an employee uses illegal drugs. The drug testing shall be at the contractor’s expense. Positive drug test results shall be made available to both the KO and COR within 24 hours of known test results. Records of drug testing shall be made available to the COR.

1.6.7.3 Background Checks: The Contractor shall ensure contractor employees and subcontractor employees performing services under this contract have passed a security check conducted by the Host Nation Police Department of their residence or the State Police Department of their U.S. residence. Security checks that have been completed as part of a personnel security clearance background investigation, or a previous background check that was a condition of employment, meet this requirement. Documentation of these checks will be made available to the KO or COR upon request. The Government retains the right to exclude any employee from performance of duties under this contract if a background security check reveals an employee is a security risk. The exclusion of an employee for security reasons will not relieve the Contractor from performance of services required under this contract. If the Government determines additional background checks are required, at a minimum, and upon request from the Government, the Contractor shall provide to the KO or COR, the following information on any contractor or subcontractor employee performing services under this contract:

Full birth name Married name (if applicable) SSN or local equivalent (ID card number) Date of birth Place of birth (city, country)

1.6.7.3.1 Background Check Notification Requirements: If a background check on any employee or subcontractor employee performing services under this contract, whether the check was conducted as a condition of employment or as part of the contract with the Government, reveals any information from any source (including host country law enforcement) of criminal activity by Contractor employees, subcontractors, or subcontractor employees, the Contractor shall immediately:

(1) Notify the KO or COR of that information; and

(2) Reserved

(3) Notify the KO or COR of any suspicious activity by Contractor employees, subcontractors, or subcontractor employees the Contractor believes may pose a risk to U.S. or host nation national security or imminent risk of deadly bodily harm to any person;

(4) Any actions taken against Contractor employees, subcontractors, or subcontractor employees pursuant to this requirement.

The Contractor shall include the substance of this paragraph and the preceding paragraph in all subcontracts.

1.6.7.4 Employment Eligibility: Contractor shall ensure that all contractor employees and sub-contractor employees performing services under this contract have been pre-screened for employment eligibility using the E-verify Program on the Department of Homeland Security website http://www.uscis.gov/e-verify.

1.6.7.5 Operations Security (OPSEC) Requirements: Contractor personnel shall adhere to facility security policies and restrictions. If applicable, government issued access badges shall not be worn outside designated facilities where visible to the general public. The Contractor shall immediately report suspicious activities to security personnel.

1.6.7.6 Key Control: The Contractor shall establish and implement methods of making sure all keys/key cards issued to the Contractor by the Government are not lost or misplaced and are not used by unauthorized persons.

NOTE: All references to keys include key cards. Contractor shall not duplicate keys provided by the Government.

The Contractor shall develop procedures covering key control that shall be included in the Quality Control Plan.

Such procedures shall include turn-in of any issued keys by personnel who no longer require access to locked areas.

1.6.7.6.1 The Contractor shall report any occurrences of lost or duplicate keys/key cards to the KO and the COR (and physical property manager, if applicable) within two (2) hours or the next business day if after hours and to request…

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