Question and Answer to Broadcasting Sources Sought.docx

This sources sought announcement is seeking information from small businesses to support a future non-commercial sustaining announcement services contract for the New York Army National Guard. The contract will require the production of radio, television, and online advertising to promote recruitment for the New York Army National Guard, targeting audiences aged 17-24 and 25-35. The vendor will produce advertising content using scripts and materials provided by the government and upload all approved creative works to an agency-managed library. The vendor must also use the Army National Guard's return on investment tracking tool to manage online advertising campaigns. Responses to the sources sought are due by October 11, 2022 to inform market research, though no award will be made based on the responses received.