PWS_Syracuse_IMG_Sports_Marketing.docx

MANDATORY FORMAT FOR

PERFORMANCE WORK STATEMENT (PWS)

Syracuse IMG Sports Marketing

1. General

1.1 Scope of Work. The contractor shall provide all personnel, equipment, tools, materials, supervision, and quality control necessary, except as specified in Paragraph 3.0 as Government Furnished, to support all advertising associated with this contract for the NY Army National Guard on the Syracuse University Campus, as defined in this PWS.

1.2 Background. The NY Army National Guard Recruiting and Retention Battalion must continually advertise and recruit in Colleges and Schools. This allow us access to our target demographic to ensure our message is being received by those most likely join and meet our eligibility requirements. Syracuse University annually has 700,000 plus visitors to their carrier dome for different sporting events. These sporting events also include many state championships from High Schools all around the state. The features of this purchase request as listed in paragraph 2 will allow us to maximize the impact of our advertising funds by branding and recruiting at Syracuse University and allowing our recruiters access to recruiting booths for home games.

1.3 Period of Performance (PoP). The period of performance will be 1 June 2019 – 31 May 2021. This purchase request is for one a base year plus one option year. The total anticipated duration of this contract with the base year and one option years exercised would before 1 June 2019 -31 May 2021.

1.4 Place of Performance. The contractor will ensure that all advertisements on Syracuse University Campus and Carrier Dome are in place as stipulated in paragraph 2 of this PWS.

1.4.1 Operating Hours. The contractor shall provide services between the normal hours of 0800-1700 on Monday – Friday except on recognized US holidays or when the Government facility/installation is closed due to local or national emergencies, administrative closings, or similar Government-directed facility/installation closings.

2. Requirements. The contractor shall:

2.1 Ensure the NY Army National Guard has Full LED Ribbon Board Exposure during Football, Basketball, and Lacrosse seasons.

2.1.1 Football season Full LED Ribbon Board Exposure must consist of two (2) minutes of pregame exposure and four (4) minutes of in-game exposure.

2.1.2 Basketball season Full LED Ribbon Board Exposure must consist of two (2) minutes of pregame exposure and two (2) minutes of in-game exposure.

2.1.3 Lacrosse season Full LED Ribbon Board Exposure must consist of six (6) minutes of in-game exposure.

2.2 Ensure the NY Army National Guard has two (2) in-game minutes of side court signage during each men’s and women’s home basketball games.

2.3 Ensure the NY Army National Guard receives one (1) field level A-Frame signage during men’s and women’s lacrosse season.

2.4 Ensure the NY Army National Guard receives 500,000 retargeted web banner advertisements.

2.4.1 Ensure the banner advertisements are targeting our demographic by age, geographic location, and interest level.

2.4.2 Ensure the NY Army National Guard has the flexibility to change our creative for the banner ads throughout the year.

2.4.3 Ensure that the banner ads are running throughout the year of the contract.

2.5 Ensure the NY Army National Guard Recruiters for the area have the opportunity to set up a recruiting booth in the exclusive vendor area on 6 (6) Football home games.

2.6 Ensure the NY Army National Guard Recruiters for the area have the opportunity to set up a recruiting booth in the exclusive vendor area on 6 (6) basketball home games.

2.7 All work will be completed with guidance from the Recruiting & Retention BN Marketing NCOIC. IAW NGR 601-1 Army National Guard Strength Maintenance Program, Chapter 7, and all applicable OPSEC considerations.

2.8 All product and graphics will remain the intellectual property of the New York Army National Guard.

2.7 The company that accepts the contract will accept the responsibility of production cost of all advertisements to be placed.

3.0 Contractor Manpower Reporting Application (CMRA):

3.1 The contractor shall report ALL contractor labor hours (including subcontractor labor hours) required for performance of services provided under this contract for the National Guard Bureau & NY Army National Guard Recruiting & Retention Battalion via a secure data collection site.

3.2 The contractor shall completely fill in all required data fields using the following web address: http://www.ecmra.mil/. Reporting inputs shall be for the labor executed during the period of performance during each Government fiscal year (FY), which runs October 1 through September 30. While inputs may be reported any time during the FY, all data shall be reported no later than October 31 of each calendar year. Contractors may direct questions to the help desk at http://www.ecmra.mil.

TECHNICAL EXHIBIT 1

Performance Requirements Summary

This Performance Requirements Summary includes performance standards. The Government will use these standards to determine contractor performance and will compare contractor performance to the Acceptable Quality Level (AQL).

2.1.1

(ANG Version - Aug 2015)