Questions_and_Answers_W912LP-18-Q-7232A.pdf

Questions and Answers

1. On PWS 5.2 and 5.3, how many times will the :30 spot rotate during the length on the 11 month

TV and 6 month radio contract?

A. *The TV advertisement should be run an average of 50 times a month for 11 months (550 total)

*The radio advertisement should be run an average of 24 times a month for 5 months (144 total)

*The internet radio advertisement should be run an average of 120 times for a 7 week time period (840 total).

See below for full description of requirement from PWS.

5.1.2 Final approved television advertisement shall be broadcasted within the local area of

Sioux City, IA (100 mile radius), an average of 50 times per month, for an 11 month time period. Advertisements should be spaced evenly throughout the month, and day, during the time periods of, 0700-2300 hours Central Standard Time. Television advertisement shall be broadcasted during programs to target audiences of adults, between the ages of

18-35. From the months of September through January, the television advertisement shall be played at least 10 times during a National Football League (NFL) and/or College

Football game.

5.2.2 Final approved radio advertisement shall be broadcasted within the local area of

Sioux City, IA (100 mile radius), an average of 24 times per month, for a six month time period. Advertisements should be spaced evenly throughout the month, and day, during the time periods of 0600-2400 hours Central Standard Time. Radio advertisement shall be broadcasted on stations to target audiences of adults, between the ages of 18-35.

5.2.3 Final approved radio advertisement shall be broadcasted on an internet radio platform, within the local area of Sioux City, IA (100 mile radius), an average of 120 times per week, for a seven week time period. Advertisements should be spaced evenly throughout the month, and day, during the time periods of 0700-2100 hours Central

Standard Time to 11 PM Eastern Standard Time. Radio advertisement shall be broadcasted on stations to target audiences of adults, between the ages of 18-35.

2. Are there target impression numbers you are looking to reach for tv, radio, and internet radio?

A. The target impression for the TV advertisement is 80,000. The Target impression for the radio and internet radio is 30,000.

3. 5.1 for the television advertisement would you like the additional information as audio as well as visually seen?

A. Additional Information is only required to be visually seen.

4. Per your solicitation W912LP-18-Q-7232A, according to the PWS in the subsection 5.1.1 it is stated, “Final television advertisement should be 45 seconds in length.” Most television ad lengths are sold in 10 second, 15 second, 30 second and 60 second lengths. Longer advertising can be purchase, i.e. 2-minute ad lengths. 45 second ad lengths are often not sold in natural ad breaks. Please confirm 45 seconds are the required ad lengths.

A. The television advertisement will only be required to be 30 seconds in length. The change will be made to the PWS.

5. The primary target audience is stated to be Adults 18-35. Standard media demographic data analysis by Nielsen is 18-34. Will this solicitation accept media planning for adults 18-34?

A. Yes, media planning for Adults 18-34 will be accepted.

6. A total spot goal is stated with this ad buy. Are there Gross Rating Points(GRP)/Target Rating

Points(TRP) goals established with this total ad campaign?

A. No, there are no Gross Rating Points(GRP)/Target Rating Points(TRP) goals.

7. GRP target goals allow for better confirmation the ads are reaching the desired target audient in a spot DMA. Will the highest number of planned GRP/TRPs which coincide with the spot goals, be taken into consideration for the award of solicitation W912LP-18-Q-7232A?

A. Award will be made based on low price that meets the Government’s minimum specifications.