185th_ARW_Recruiting_Advertisement_Services_PWS.pdf

Ver. May 2018

PERFORMANCE WORK STATEMENT (PWS)

FOR

185TH ARW RECRUITING ADVERTISEMENT SERVICES

1.0 General:

1.1 Scope: The contractor shall provide all personnel, equipment, tools, materials, supervision, and quality control necessary, except as specified in Paragraph 3.0 as Government Furnished, to perform Television Commercial Advertisement Services, as defined in this PWS.

1.2 Background: The 185th Air Refueling Wing requires to have a television commercial advertisement, and radio commercial advertisement, modified, to add local specific information to the advertisement. The television commercial advertisement has a requirement to be aired in the Sioux City, IA and surrounding areas, for an 11 month time period. The requirement is to have approximately 600 television commercial advertisements spaced out evenly over the 11 month time period. During Football season, 10 of the television commercial advertisements per month should be run during football games. The target audience for the television commercial advertisements should be adults between the ages of 18-35. The radio commercial advertisement has a requirement to be aired in the Sioux City, IA and surrounding areas, for a six month time period. The requirement is to have approximately 144 radio advertisements spaced out evenly over a six month time period. The target audience for the radio commercial advertisements should be adults between the ages of 18-35. The radio commercial advertisement also has a requirement to be aired in the Sioux City, IA and surrounding areas on an internet radio platform, for a seven week time period. The requirement is to have approximately 825 internet radio advertisements spaced out evenly over a seven week time period. The target audience for the internet radio commercial advertisements should be adults between the ages of 18-35.

1.3 Period of Performance (PoP): The Period of Performance shall be 1 Base Year of 12 months and 0 days.

1.4 General Information:

1.4.1 Physical Security. The contractor shall safeguard all Government property provided for contractor use. At the close of each work period, Government facilities, equipment and materials shall be secured.

1.4.2 Contract Manager (CM): The contactor shall designate a CM who shall ensure performance under this contract. The name of this person, and an alternate who shall act for the contractor when the CM is absent, shall be designated in writing to the

KO. The CM or alternate shall have full authority to act for the contractor on all contract matters relating to daily operation of this contract. The CM shall work through the KO to resolve issues, receive technical instructions, and ensure adequate performance of services. The CM shall ensure that contractor employees do not perform any services outside the scope of the contract without an official modification issued by the KO. The CM shall ensure contractor employees understand that services performed outside the scope of the contract are performed wholly at the expense of the contractor.

1.4.3 Combating Trafficking in Persons: The United States Government has adopted a zero tolerance policy regarding trafficking in persons. Contractors and contractor employees shall not engage in severe forms of trafficking in persons during the period of performance of the contract; procure commercial sex acts during the period of performance of the contract; or use forced labor in the performance of the contract. The Contractor shall notify its employees of the United States Government’s zero tolerance policy, the actions that will be taken against employees for violations of this policy. The contractor shall take appropriate action, up to and including termination, against employees or subcontractors that violate the US Government policy as described at FAR 22.17.

1.4.4 Data Rights: The Government has unlimited rights to all documents/materials produced under this contract. All documents and materials, to include the source codes of any software, produced under this contract shall be Government owned and are the property of the Government with all rights and privileges of ownership/copyright belonging exclusively to the Government. These documents and materials may not be used or sold by the contractor without written permission from the KO. All materials supplied to the Government shall be the sole property of the Government and may not be used for any other purpose. This right does not abrogate any other Government rights.

2.0 Definitions and Acronyms:

2.1 Definitions:

2.1.1 Contractor: A supplier or vendor awarded a contract to provide specific supplies or service to the government. The term used in this contract refers to the prime.

2.1.2 Contracting Officer (KO): A person with authority to enter into, administer, and or terminate contracts, and make related determinations and findings on behalf of the government. Note: The only individual who can legally bind the government.

2.1.3 Contracting Officer Representative (COR): An employee of the U.S.

Government designated by the KO to monitor contractor performance. Such appointment will be in writing and will state the scope of authority and limitations.

This individual has authority to provide technical direction to the Contractor as long as that direction is within the scope of the contract, does not constitute a change, and has no funding implications. This individual does NOT have authority to change the terms and conditions of the contract.

2.1.4 Defective Service: A service output that does not meet the standard of performance associated with the PWS.

2.1.5 Deliverable: Anything that can be physically delivered and includes non- manufactured things such as meeting minutes or reports.

2.1.6 Key Personnel: Contractor personnel that are evaluated in a source selection process and that may be required to be used in the performance of a contract by the PWS. When key personnel are used as an evaluation factor in best value procurement, an offer can be rejected if it does not have a firm commitment from the persons that are listed in the proposal.

2.1.7 Physical Security: Actions that prevent the loss or damage of Government property.

2.1.8 Quality Assurance: The government procedures to verify that services being performed by the Contractor are performed according to acceptable standards.

2.1.9 Quality Assurance Surveillance Plan (QASP): An organized written document specifying the surveillance methodology to be used for surveillance of contractor performance.

2.1.10 Quality Control: All necessary measures taken by the Contractor to ensure that the quality of an end product or service shall meet contract requirements.

2.1.11 Subcontractor: One that enters into a contract with a prime contractor.

The Government does not have privity of contract with the subcontractor.

2.2 Acronyms:

AEI Army Enterprise Infostructure AR Army Regulation AT/OPSEC Antiterrorism/Operational Security BI Background Investigation CM Contract Manager CMRA Contractor Manpower Reporting Application COR Contracting Officer Representative DA Department of the Army DD254 Department of Defense Contract Security Classification Specification DFARS Defense Federal Acquisition Regulation Supplement DoD Department of Defense FAR Federal Acquisition Regulation GFP/M/E/S Government Furnished

Property/Material/Equipment/Services HQDA Headquarters, Department of the Army HSPD Homeland Security Presidential Directive IA Information Assurance IS Information System(s) KO Contracting Officer NGB National Guard Bureau OCI Organizational Conflict of Interest PII Personally Identifiable Information PIPO Phase In/Phase Out POC Point of Contact PRS Performance Requirements Summary PWS Performance Work Statement QA Quality Assurance QASP Quality Assurance Surveillance Plan QC Quality Control QCP Quality Control Program SSN Social Security Number TE Technical Exhibit USD(I) Under Secretary of Defense for Intelligence

3.0 Government Furnished Property, Material, Equipment and Services (GFP/M/E/S): The Government will provide the property, material, equipment, and/or services listed below solely for the purpose of performance under this contract:

3.1 Property: The Government will furnish the video advertisement for the contractor to perform services outlined in this PWS.

4.0 Contractor Furnished Property, Materials, and Equipment (CFP/M/E):

4.1 General: Except for those items specifically stated to be Government-Furnished in Paragraph 3.0, the contractor shall furnish everything required to perform these services as indicated in Paragraph1.1.

5.0 Requirements: The contractor shall:

5.1 Modify the Government furnished television advertisement to add the following information at the end of the advertisement: “Up to 100% tuition assistance at any Public school in the State of Iowa. GI Bill worth $375.00 dollars a month, for 36 months while attending college. GI Bill Kicker worth $350.00 dollars a month, for 36 months while attending college in select career fields. Earn an Associate’s Degree through the Community College of the Air Force. Health and Dental care options. Life Insurance options. Cash Enlistment Bonus worth $20,000 in select career fields.” Added information is required to be visually seen at the end of the television advertisement.

5.1.1 Electronic proof of the television advertisement shall be submitted to the Contracting Officer within 10 calendar days after contract award for final approval. Final television advertisement should be 45 seconds in length.

5.1.2 Final approved television advertisement shall be broadcasted within the local area of Sioux City, IA (100 mile radius), an average of 50 times per month, for an 11 month time period. Advertisements should be spaced evenly throughout the month, and day, during the time periods of, 0700-2300 hours Central Standard Time. Television advertisement shall be broadcasted during programs to target audiences of adults, between the ages of 18-35. From the months of September through January, the television advertisement shall be played at least 10 times during a National Football League (NFL) and/or College Football game.

5.1.3 Provide a monthly report summarizing when the television advertisement was aired each calendar month. The report should include the date, time, program, and estimated audience when the television advertisement was aired. The report shall be provided to the Contracting Officer 15 calendar days after the close of a calendar month.

5.2 Modify the Government furnished radio advertisement to add the following information at the end of the advertisement: “Up to 100% tuition assistance at any Public school in the State of Iowa. GI Bill worth $375.00 dollars a month, for 36 months while attending college. GI Bill Kicker worth $350.00 dollars a month, for 36 months while attending college in select career fields. Earn an Associate’s Degree through the Community College of the Air Force. Health and Dental care options. Life Insurance options. Cash Enlistment Bonus worth $20,000 in select career fields.” Added information is required to be auditory at the end of the radio advertisement. Finished radio advertisement should be 30 seconds in length.

5.2.1 Electronic proof of the radio advertisement shall be submitted to the Contracting Officer within 10 calendar days after contract award for final approval.

5.2.2 Final approved radio advertisement shall be broadcasted within the local area of Sioux City, IA (100 mile radius), an average of 24 times per month, for a six month time period. Advertisements should be spaced evenly throughout the month, and day, during the time periods of 0600-2400 hours Central Standard Time. Radio advertisement shall be broadcasted on stations to target audiences of adults, between the ages of 18-35.

5.2.2.1 Provide a monthly report summarizing when the radio advertisement was aired each calendar month. The report should include the date, time, program, and estimated audience when the radio advertisement was aired. The report shall be provided to the Contracting Officer 15 calendar days after the close of a calendar month.

5.2.3 Final approved radio advertisement shall be broadcasted on an internet radio platform, within the local area of Sioux City, IA (100 mile radius), an average of 120 times per week, for a seven week time period. Advertisements should be spaced evenly throughout the month, and day, during the time periods of 0700-2100 hours Central Standard Time to 11 PM Eastern Standard Time. Radio advertisement shall be broadcasted on stations to target audiences of adults, between the ages of 18-35.

5.2.3.1 Provide a monthly report summarizing when the internet radio advertisement was aired each calendar month. The report should include the date, time, program, and estimated audience when the radio advertisement was aired. The report shall be provided to the Contracting Officer 15 calendar days after the close of a calendar month.

5.3 Contractor Manpower Reporting Application (CMRA):

5.3.1 The contractor shall report ALL contractor labor hours (including subcontractor labor hours) required for performance of services provided under this contract for the 185th Air Refueling Wing via a secure data collection site.

5.3.2 The contractor shall completely fill in all required data fields using the following web address: http://www.ecmra.mil/. Reporting inputs shall be for the labor executed during the period of performance during each Government fiscal year (FY), which runs October 1 through September 30. While inputs may be reported any time during the FY, all data shall be reported no later than October 31 of each calendar year, beginning with 2018. Contractors may direct questions to the help desk at http://www.ecmra.mil.

6 Applicable Publications: Publications applicable to this PWS are listed below:

Publication Date of Publication

Mandatory or Advisory

Website

Federal Acquisition Regulation 22 August 2018 Mandatory https://www.acquisition.gov/?q=brow sefar

Defense Federal Acquisition Regulation Supplement

29 June 2018 Mandatory http://www.acq.osd.mil/dpap/dars/dfarsp gi/current

/index.html http://www.ecmra.mil/ http://www.ecmra.mil/ https://www.acquisition.gov/?q=browsefar https://www.acquisition.gov/?q=browsefar http://www.acq.osd.mil/dpap/dars/dfarspgi/current/index.html http://www.acq.osd.mil/dpap/dars/dfarspgi/current/index.html http://www.acq.osd.mil/dpap/dars/dfarspgi/current/index.html

TECHNICAL EXHIBIT 1

Deliverables Schedule

PWS Reference / Deliverable Title

Frequency Number of Copies

Medium/Format Submit To

5.1.1 Electronic

Proof of Television Advertisement

Provide within 10 calendar days after contract award.

1 Electronic Submission

KO

5.1.3 Provide a

Monthly Report Summarizing Television Advertisement

Provide within 15 calendar days after the close of a calendar month.

1 Electronic Submission

KO

5.2.1 Electronic

Proof of the Radio Advertisement

Provide within 10 calendar days after contract award.

1 Electronic Submission

KO

5.2.2.1 Provide a

Monthly Report Summarizing Radio Advertisement

Provide within 15 calendar days after the close of a calendar month.

1 Electronic Submission

KO

5.2.3.1 Provide a

Monthly Report Summarizing Internet Radio Advertisement

Provide within 15 calendar days after the close of a calendar month.

1 Electronic Submission

KO