LGBT Solicitation Questions.docx

LGBT Solicitation W912LM-20-R-0010

2. In reference to 5.1.1 in the Performance Work Statement – it reads: 5.1.1 The Contractor shall provide a professional image; all glossy publication; and be a company that targets readership in Minnesota.

Are you only wanting publishing companies to respond to this RFP? Or are you wanting submissions for SBA Ad Agencies? The way that 5.1.1 is phrased, it leads us to believe you may be looking for submission from publishing companies only. Please clarify.

· ANSWER: We are looking for someone who publishes magazines along with the digital capability.

3. What are the campaign KPI’s/Goals? We would like to reach the LGBT community through print and digital. Branding is our primary goal.

a. If the desire is to increase market share among LGBTQ community, what is the current market share and what amount of growth specifically are you looking to achieve?

· ANSWER: We are looking for impressions and branding.

b. What is the campaign call to action? Lead form responses, overall brand awareness, website traffic, etc.?

· ANSWER: Call to action is Nationalguard.com/MN. We are looking for overall brand awareness.

4. What types of positions within the MN ARNG are you interested in recruiting for with the target demographic of 17-34 LGBTQ persons? This information will help guide creative messaging and allow us to provide a more accurate quote for creative development.

· ANSWER: RRB Marketing Department will provide the images and creative messaging.

5. Is there a dedicated URL that all digital ads will direct to, if so what is it?

· ANSWER: Nationalguard.com/MN is the website and we will provide the URL.

6. Are you only interested in digital advertising that is associated with an LGBTQ publication? Or, are you looking for other digital platform recommendations to reaching the LGBTQ community?

· ANSWER: We are looking to reach the LGBTQ community with this specific campaign.

7. What is the Pride Directory Business Listing that currently exists for the MN ARNG, so that we can look to secure print advertising adjacent to that listing.

· ANSWER: We don’t have a PRIDE directory. We would like the vendor to list us in their PRIDE directory.

8. In regards to 5.1.7: The Contractor shall reach a minimum of at least 20,000 readership impressions in Minnesota that have served or have a family member likely to have served in the military. Are these 20,000 impressions current/previous LGBTQ military? Or Military in general?

· ANSWER: Military in general.

9. On Sol: W912LM-20-R-0010, does the pricing need to include the placement of the ads into the publications?

· ANSWER: Yes, the pricing needs to include ad placement.

10. Is there a page limit?

· ANSWER: No

11. Should price, technical and past performance be 3 separate volumes?

· ANSWER: This is the Government evaluation criteria of the proposals, all are equal in evaluation.

12. Is the Government referring to the PRIDE Magazine?

· ANSWER: No, the reference to PRIDE is with respect to the Twin Cities Pride Festival and the overall pride month of June.

13. Can the Government clarify what is meant by “the contractor’s annual pride directory pages”?

· ANSWER: This is in reference to an advertising sections within a Pride edition in a print magazine that would provide the MN RRB with inclusion among other companies that support PRIDE and the LGBTQ community.

14. Can we have produced impressions for other Army National Guard recruiting programs of similar scope?

· ANSWER: Yes