Combined_Synopsis_SOLN_W912LC26Q0037_01.pdf

COMBINED SYNOPSIS/SOLICITATION

COARNG RRB Marketing and Advertising Services

Solicitation Number: W912LC-26-Q-0037

Contract Specialist: DeLache Jno-Baptiste

Agency: USPFO, Colorado Army National Guard

Phone: (720) 250-4032

Email: delache.n.jnobaptiste.civ@army.mil

LIST OF CHANGES:

Answer Due Date: Due to high volume of questions received, extended to

FRIDAY, 7 AUG 2026.

Solicitation Close/Quotes Due Date: Extended to FRIDAY, 21 AUG 2026 at 7:00 am (MDT).

3. Contract Line Item Numbers (CLINS):

Media Spend CLINS 0002, 0004, 0006, and 0008 added.

CLINS numbering to account for added media spend updated.

Media Spend Unit/Extended prices added.

Separate six-month extension CLINs added (0009,0010) added.

Clarification regarding Government anticipated media placement expenditures per contract year.

Total Evaluated Price (Months) changed from 48 to 54 updated.

5. Evaluation Process:

FAR 52.212-2 Evaluation—Commercial Products and Commercial Services added.

Clarification on technical capability and past performance.

Clarification regarding award basis using the best-value trade-off process.

Clarification on Government evaluation of offers for award purposes.

Updated Notice of award.

Factor 1: Technical Capability page submission requirements added.

Clauses Added: 52.203-3 Gratuities, 52.212-2 Evaluation—Commercial Products and Commercial Services, 52.224-3 Privacy Training.

mailto:delache.n.jnobaptiste.civ@army.mil

7. Requirements and Attachments for Submission – 1. Completed CLIN price Table to all contract line items. Removed Base Year and all 3 Option years to all contract line items. the Base Year and all 3 Option Years.

1. GENERAL INFORMATION

This is a combined synopsis/solicitation for commercial items prepared in accordance with Federal Acquisition Regulation (FAR) 12.203 and supplemented with additional information included in this notice. This solicitation is issued as a Request for Quotes (RFQ) in accordance with FAR Part 12.

The provisions and clauses incorporated into this solicitation document are those in effect through Federal Acquisition Circular 2026-01. Provisions and clauses incorporated by reference have the same force and effect as if they were given in full text. The full text of the Federal Acquisition Regulation (FAR), the Revolutionary Federal Acquisition Regulation (FAR) Overhaul (RFO), and Defense Federal Acquisition Regulations Supplement (DFARS) can be accessed on the internet at www.acquisition.gov.

This announcement constitutes the only solicitation; quotes are being requested and a written solicitation will not be issued.

• Set-Aside: This procurement is 100% set-aside for Women-Owned Small Business (WOSB)

• NAICS Code: 541810 (Advertising Agencies)

• Small Business Size Standard: $25.5 Million

• Federal Product/Service Code: R701

• Award Type: Firm-Fixed-Price

2. SUBMISSION DEADLINES

• Questions Due: THURSDAY, 30 JULY 2026 at 7:00 am (MST)

• Answers Posted: THURSDAY, 6 AUG 2026 FRIDAY, 7 AUG 2026

• Solicitation Closes (Quotes Due): THURSDAY, 20 AUG 2026 at 7:00 am (MST)

FRIDAY, 21 AUG 2026 at 7:00 am (MDT)

All quotes and questions must be received electronically by email to:

delache.n.jnobaptiste.civ@army.mil.

http://www.acquisition.gov/

3. CONTRACT LINE ITEM NUMBERS (CLINs) Offerors must complete the following pricing table. The proposed price must be fully burdened and all-inclusive of all labor, media/ad spend, software licenses, administrative costs, and reporting required to fully execute the PWS. No separate onboarding or setup fees will be accepted. The Government anticipates media placement expenditures of up to $100,000 per contract year. This amount represents the Government’s estimated maximum annual media placement budget and shall be included in the contractor’s proposed price. Actual media placement expenditures are not guaranteed and shall not exceed $100,000 per contract year without a contract modification. All media purchases require prior written approval from the KO or COR.

LINE

ITEM

DESCRIPTION QUANTITY UNIT UNIT

PRICE

EXTENDED

PRICE

0001 Marketing and Advertising Services (Base Year)

12 MO $ $

0002 Media Spend (Base Year)

1 JOB $100,000 $100,000

Marketing and Advertising Services (Option Year 1)

12 MO $ $

0004 Media Spend (Option Year 1)

1 JOB $100,000 $100,000

Marketing and Advertising Services (Option Year 2)

12 MO $ $

0006 Media Spend (Option Year 2)

1 JOB $100,000 $100,000

Marketing and Advertising Services (Option Year 3)

12 MO $ $

0008 Media Spend (Option Year 3)

1 JOB $100,000 $100,000

0009 Six Month Extension

6 MO $ $

0010 Six Month Extension (Media Spend)

1 JOB $50,000 $50,000

TOTAL

EVALUATED

PRICE (48 54

Months)

All unit prices must be rounded to the nearest second decimal place.

4. PERIOD AND PLACE OF PERFORMANCE

Place of Performance: 6848 S Revere Parkway, Centennial, CO 80112

Period of Performance (PoP) Schedule:

The contract includes one (1) 12-month Base Year and three (3) 12-month Option Years.

Period PoP Start Date PoP End Date

Base Year 27 September 2026 26 September 2027

Option Year 1 27 September 2027 26 September 2028

Option Year 2 27 September 2028 26 September 2029

Option Year 3 27 September 2029 26 September 2030

5. EVALUATION PROCESS

In accordance with FAR 52.212-2, (a) The Government will award a contract resulting from this solicitation to the responsible Offeror whose offer conforming to the solicitation will be most advantageous to the Government, price and other factors considered. The following factors will be used to evaluate offers:

1. Factor 1: Technical Capability

2. Factor 2: Past Performance

3. Factor 3: Price

Technical Capability and Past Performance are of equal importance and, when combined, are significantly more important than price.

(b) Options. The Government will evaluate offers for award purposes by adding the total price for all options to the total price for the basic requirement. The Government may determine that an offer is unacceptable if the option prices are significantly unbalanced. The evaluation of options does not obligate the Government to exercise the option(s).

Award will be made using a best-value trade-off process. The Government may select other than the lowest price offer if a higher priced proposal is determined to provide additional value that justifies the price premium.

(c)Notice of award. A written notice of award or acceptance of an offer furnished to the successful Offeror within the time for acceptance specified in the offer, shall result in a binding contract without further action by either party. Before the offer’s specified expiration time, the Government may accept an offer (or part of an offer), whether or not there are negotiations after its receipt, unless a written notice of withdrawal is received before award.

The Government will award a contract resulting from this solicitation to the responsible offeror whose quote, conforming to the solicitation, will be most advantageous to the Government in accordance with RFO FAR Part 12.203.

FACTOR 1: TECHNICAL CAPABILITY

Offerors must submit a Technical Proposal (not to exceed 15 pages) demonstrating their capability and plans to execute all requirements in the PWS.

Proposals will be evaluated on the depth, feasibility, and quality of their technical approach. The Government will assign qualitative ratings based on the strengths and weaknesses identified.

Page limit does not include Price Table, past performance, resumes, or appendices. Minimum Font Size: 12 PT, Times New Roman, Single Spaced. One-inch margins.

FACTOR 2: PAST PERFORMANCE

Offerors shall submit a Past Performance Questionnaire (see attachment - Section 7) with a reference, providing recent and relevant contracts, ongoing or completed within the past three (3) years, that are similar in size, scope, and complexity to the requirements of this solicitation.

• Neutral Rating: In accordance with FAR 15.305(a)(2)(iv) and RFO 15.104(b)(3)(ii)(A), an offeror without a record of relevant past performance, or for whom information on past performance is not available, will not be evaluated favorably or unfavorably on this factor and will receive a Neutral rating.

FACTOR 3: PRICE

The Government will evaluate the total price of the quote (Base Year + 3 Option Years) for completeness, reasonableness, and realism. Prices must be submitted in U.S. dollars and rounded to the nearest second decimal.

6. APPLICABLE PROVISIONS AND CLAUSES

The following provisions and clauses apply to this acquisition. All provisions and clauses incorporated by reference have the same force and effect as if they were written in full text.

Federal Acquisition Regulation (FAR) Provisions (By Reference)

• FAR 52.203-3: Gratuities

• FAR 52.203-11: Certification and Disclosure Regarding Payments to Influence Certain Federal Transactions

• FAR 52.203-18: Prohibition on Contracting with Entities that Require Certain Internal Confidentiality Agreements or Statements-Representation

• FAR 52.204-7: System for Award Management

• FAR 52.204-90: Offeror Identification

• FAR 52.209-11: Representation by Corporations Regarding Delinquent Tax

Liability or a Felony Conviction under any Federal Law

• FAR 52.204-16: Commercial and Government Entity Code Reporting

• FAR 52.204-24: Representation Regarding Certain Telecommunications and

Video Surveillance Services or Equipment

• FAR 52.204-26: Covered Telecommunications Equipment or Services-

Representation

• FAR 52.212-1: Instructions to Offerors - Commercial Products and Commercial

Services

• FAR 52.212-2: Evaluation—Commercial Products and Commercial Services

• (Removed) FAR 52.212-3 ALT 1: Offeror Representations and Certifications -

Commercial Products and Commercial Services (DEVIATION 2025-O0003)

• FAR 52.219-1 ALT 1: Small Business Program Representations (DEVIATION

2023-O0002)

• FAR 52.240-90: Security Prohibitions and Exclusions Representations and

Certifications

Federal Acquisition Regulation (FAR) Clauses (By Reference & Full Text)

• FAR 52.203-19: Prohibition on Contracting with Entities that Require Certain

Internal Confidentiality Agreements or Statements

• FAR 52.204-13: System for Award Management Maintenance (DEVIATION

2026-O0038)

• FAR 52.204-14: Service Contract Reporting Requirements

• FAR 52.209-10: Prohibition on Contracting with Inverted Domestic

Corporations

• FAR 52.212-4: Contract Terms and Conditions - Commercial Products and

Commercial Services

• FAR 52.212-5: Contract Terms and Conditions Required to Implement Statutes or Executive Orders - Commercial Products and Commercial Services

• FAR 52.204-10, Reporting Executive Compensation and First-Tier Subcontract

Awards

• FAR 52.209-6, Protecting the Government's Interest When Subcontracting with Contractors Debarred, Suspended, or Proposed for Debarment

• FAR 52.219-30, Notice of Set-Aside for, or Sole-Source Award to, Women- Owned Small Business Concerns Eligible Under the Women-Owned Small Business Program

• FAR 52.219-8, Utilization of Small Business Concerns (DEVIATION 2024- O0002)

• FAR 52.219-14, Limitations on Subcontracting (DEVIATION 2021-O0008)

• FAR 52.219-28, Post-Award Small Business Program Re-representation

• FAR 52.222-3, Convict Labor

• FAR 52.222-35, Equal Opportunity for Veterans

• FAR 52.222-36, Equal Opportunity for Workers with Disabilities

• FAR 52.222-37, Employment Reports on Veterans

• FAR 52.222-50, Combating Trafficking in Persons

• FAR 52.224-3, Privacy Training

• FAR 52.226-8, Encouraging Contractor Policies to Ban Text Messaging While

Driving

• FAR 52.223-23, Sustainable Products and Services

• FAR 52.232-33, Payment by Electronic Funds Transfer-System for Award

Management

• FAR 52.232-40, Providing Accelerated Payments to Small Business

Subcontractors

• FAR 52.217-5: Evaluation of Options

• FAR 52.217-8: Option to Extend Services

• FAR 52.217-9: Option to Extend the Term of the Contract

• FAR 52.222-90: Addressing DEI Discrimination by Federal Contractors

(DEVIATION 2026-O0040, Rev 1)

• FAR 52.229-11: Tax on Certain Foreign Procurements – Notice and

Representation

• FAR 52.229-12: Tax on Certain Foreign Procurements

• FAR 52.232-18: Availability of Funds

• FAR 52.233-3: Protest After Award

• FAR 52.233-4: Applicable Law for Breach of Contract Claim

• FAR 52.237-3: Continuity of Services

• FAR 52.240-91: Security Prohibitions and Exclusions

• FAR 52.240-92: Security Requirements.

• FAR 52.240-93: Basic Safeguarding of Covered Contractor Information Systems

• FAR 52.244-6: Subcontracts for Commercial Products and Commercial Services

• FAR 52.252-2: Clauses Incorporated by Reference

• FAR 52.252-6: Authorized Deviations in Clauses

Revolutionary Federal Acquisition Regulation Overhaul (RFO) Rules & Clauses

• RFO FAR 12.203(c): Evaluation Process for Commercial Items.

• RFO AFARS 5137.590-6(a): Required formatting and execution rules for service contract approvals.

Defense Federal Acquisition Regulation Supplement (DFARS) Provisions & Clauses

• DFARS 252.201-7000: Contracting Officer’s Representative

• DFARS 252.203-7000: Requirements Relating to Compensation of Former DoD

Officials

• DFARS 252.203-7002: Requirement to Inform Employees of Whistleblower

Rights

• DFARS 252.203-7005: Representation Relating to Compensation of Former

DoD Officials

• DFARS 252.204-7008: Compliance with Safeguarding Covered Defense

Information Controls

• DFARS 252.204-7012: Safeguarding Covered Defense Information and Cyber

Incident Reporting (DEVIATION 2024-O0013 Revision 1)

• DFARS 252.204-7015: Notice of Authorized Disclosure of Information for

Litigation Support

• DFARS 252.204-7017: Prohibition on the Acquisition of Covered Defense

Telecommunications Equipment or Services-Representation

• DFARS 252.204-7018: Prohibition on the Acquisition of Covered Defense

Telecommunications Equipment or Services

• DFARS 252.204-7019: Notice of NIST SP 800-171 DoD Assessment

Requirements

• DFARS 252.204-7024: Notice on the Use of the Supplier Performance Risk

System

• DFARS 252.204-7998: Alternate A, Annual Representations and Certifications

(CD2026-O0043)

• DFARS 252.225-7052: Restriction on the Acquisition of Certain Magnets, Tantalum, and Tungsten.

• DFARS 252.225-7055: Representation Regarding Business Operations with the Maduro Regime

• DFARS 252.225-7056: Prohibition Regarding Business Operations with the Maduro Regime

• DFARS 252.225-7059: Prohibition on Certain Procurements From the Xinjiang Uyghur Autonomous Region-Representation

• DFARS 252.225-7060: Prohibition on Certain Procurements From the Xinjiang Uyghur Autonomous Region

• DFARS 252.225-7966: Prohibition Regarding Russian Fossil Fuel Business Operations—Representation (Deviation 2024-O0006)

• DFARS 252.225-7967: Prohibition Regarding Russian Fossil Fuel Business Operations (Deviation 2024-O0006)

• DFARS 252.229-7014: Full Exemption from Two-Percent Excise Tax on Certain Foreign Procurements

• DFARS 252.232-7003: Electronic Submission of Payment Requests and Receiving Reports

• DFARS 252.232-7006: Wide Area WorkFlow Payment Instructions

• DFARS 252.232-7010: Levies on Contract Payments

• DFARS 252.237-7023: Continuation of Essential Contractor Services in all solicitations and contracts for services that are in support of mission-essential functions

• DFARS 252.237-7024: Notice of Continuation of Essential Contractor Services in all solicitations for services that include the clause 252.237-7023

• DFARS 252.239-7098: Prohibition on Contracting to Maintain or Establish a Computer Network Unless Such Network is Designed to Block Access to Certain Websites—Representation (DEVIATION 2021-O0003)

• DFARS 252.244-7000: Subcontracts for Commercial Products or Commercial Services

• DFARS 252.205-71: Requests for Equitable Adjustment

7. REQUIREMENTS & ATTACHMENTS FOR

SUBMISSION

To be considered for award, offerors must submit the following documents to delache.n.jnobaptiste.civ@army.mil by the closing date:

1. Completed CLIN Price Table (Section 3 Contract Line Items table above):

Fully burdened pricing for all contract line items. the Base Year and all 3 Option Years. All unit prices must be rounded to the nearest second decimal place.

2. Technical Proposal (Section 5 - Factor 1 above).

3. Complete Past Performance Questionnaire - Attachment (Section 5 - Factor

2 above).

4. Active SAM Registration: Offerors must have an active status in SAM

(www.sam.gov) with no exclusions at the time of quote submittal.

http://www.sam.gov/

7. REQUIREMENTS & ATTACHMENTS FOR SUBMISSION