STEM_PWS.DOCX

PERFORMANCE WORK STATEMENT (PWS)

Indiana National Guard Recruiting and Retention Science Technology Engineering and Math Life Initiative Marketing and Advertising Services 12 September 2019

PART 1

GENERAL INFORMATION

1. General: This is a non-personnel services contract to provide Advertising and Marketing services. The Government shall not exercise any supervision or control over the contract service providers performing the services herein. Such contract service providers shall be accountable solely to the Contractor who, in turn is responsible to the Government.

1.1. Description of Services/Introduction: The contractor shall provide all personnel, equipment, supplies, facilities, transportation, tools, materials, supervision, and other items and non-personal services necessary to perform STEM related Advertising and Marketing services as defined in this Performance Work Statement except for those items specified as Government furnished property and services. The contractor shall perform to the standards in this contract.

1.2. Background: The Science, Technology, Engineering and Math (STEM) program is a strategic initiative approved by the National Guard Bureau (NGB). Recruiting and Retention (R&R) is specifically trying to recruit high school students that are within the designated target market. STEM Marketing and Advertising contracts are designed to expand student participation while simultaneously promoting a positive image of the INARNG, in order to generate enlisted leads and officer accessions, advertise and market a focused STEM marketing campaign, as well as gain high quality prospects and leads (SALs).

1.3. Objectives:

1.3.1. Utilize all available marketing and promotional channels within the state of Indiana in order to provide dominant and consistent exposure for the Indiana National Guard Brand.

1.3.2. Provide comprehensive access to students interested in Science, Technology, Engineering, and Math.

1.4. Scope: The Indiana National Guard R&R Command requires a full-service event advertising service provider capable of providing all necessary management, supervision, labor, material, and equipment required to plan, create, design, evaluate and measure the effectiveness of event advertising and marketing within the state of Indiana.

1.5. Period of Performance: The period of performance shall be for 12 months as follows:

Base Year: 30 September 2019 – 29 September 2020.

1.6. General Information

1.6.1. Quality Control: Quality Control is the responsibility of the contractor. The contractor will adhere to a Quality Control Plan (QCP). The QCP will document how the contractor will meet and comply with the performance standards established in this PWS. At a minimum, the QCP will include a self-inspection plan and an outline of the procedures that the contractor will use to maintain quality, timeliness, responsiveness, customer satisfaction, and any other requirements set forth in this PWS.

1.6.2. Quality Assurance: The Government’s Point of Contact (POC) shall evaluate the contractor’s performance under this contract in accordance with specific metrics highlighted in the Performance Requirements Summary.

1.6.3. Federal Holidays: The following are recognized US holidays. The contractor shall perform services on these days:

1.6.4. Place of Performance: The work to be performed under this contract will be performed at designated STEM related events.

1.6.5. Type of Contract: The Government will award a Firm Fixed Price (FFP) contract.

1.6.6. Security Requirements: N/A

1.6.6.1. Physical Security: The contractor shall be responsible for safeguarding all Government equipment, information and property provided for contractor use.

1.6.6.2. Key Control: N/A

1.6.7. Special Qualifications: N/A

1.6.8. Post Award Conference/Periodic Meetings: The Contractor agrees to attend any post award conferences, no more than monthly, unless mutually agreed that more conferences are required, convened by the contracting activity or contract administration office in accordance with Federal Acquisition Regulation Subpart 42.5, Post Award Orientation. The Contracting Officer, or other Government personnel, as appropriate, may meet periodically with the contractor to review the contractor's performance. At these meetings the Contracting Officer will apprise the contractor of how the Government views the contractor's performance and the contractor will apprise the Government of problems, if any, being experienced. Appropriate action shall be taken to resolve outstanding issues. These meetings shall be at no additional cost to the Government.

1.6.9. Contracting Officer Representative: In accordance with DFARS PGI 201.602-2, the Contracting Officer may exempt service contracts from designating a Contracting Officer’s Representative (COR) when certain conditions are met. Appointment of a COR is not necessary as the contractor is performing minimal labor on this contract. A Government Point of Contact (POC) will be designated in lieu of a COR. The designated POC will perform the following functions: assure that the Contractor performs the technical requirements of the contract; perform inspections necessary in connection with contract performance as specified by the Performance Requirements Summary (PRS); maintain communications with the Contractor concerning technical aspects of the contract; monitor Contractor's performance and notify both the Contracting Officer and Contractor of any deficiencies.

1.6.10. Key Personnel: The following personnel are considered key personnel by the Government: Contract Manager (CM). The contractor shall provide sufficient management to ensure that performance requirements are fulfilled efficiently, accurately, on time, and in compliance with the requirements of this document. The contractor shall provide names of the designated CM to the R&R Marketing Lead and the designated R&R POC.

1.6.11. Identification of Contractor Employees:

1.6.12. Supervision of Contractor Employees: The Government will not exercise any supervision or control over Contractor or subcontractor employees while performing work under the contract. Such employees shall be accountable solely to the Contractor, not the Government. The Contractor, in turn, shall be accountable to the Government for Contractor

PART 2

DEFINITIONS AND ACRONYMS

2. Definitions and Acronyms:

2.1. Definitions: Contract Administrator: The official Government representative delegated authority by the Contracting Officer to administer a contract. This individual is normally a member of the appropriate Contracting/Procurement career field and advises on all technical contractual matters.

Contractor: A supplier or vendor awarded a contract to provide specific supplies or services to the Government. The term used in this contract refers to the prime.

Contracting Officer: A person with authority to enter into, administer, and/or terminate contracts, and make related determinations and findings on behalf of the Government. Note: The only individual who can legally bind the Government.

Contracting Officer’s Representative (COR): An employee of the U.S. Government appointed by the contracting officer to administer the contract. Such appointment shall be in writing and shall state the scope of authority and limitations. This individual has authority to provide technical direction to the Contractor as long as that direction is within the scope of the contract, does not constitute a change, and has no funding implications. This individual does NOT have authority to change the terms and conditions of the contract.

Defective Service: A service output that does not meet the standard of performance associated with the Performance Work Statement.

Deliverable: Anything that can be physically delivered, but may include non-manufactured things such as meeting minutes or reports.

Government Property (GP) or Government Furnished Property (GFP): Property in the possession of, or directly acquired by, the Government and subsequently made available to the Contractor.

Physical Security: Actions that prevent the loss or damage of Government property.

Quality Assurance: The Government procedures to verify that services being performed by the Contractor are acceptable in accordance with established standards and requirements of this contract.

Quality Assurance Surveillance Plan (QASP). An organized written document specifying the surveillance methodology to be used for surveillance of contractor performance.

Quality Control: All necessary measures taken by the Contractor to assure that the quality of an end product or service shall meet contract requirements.

2.2. Acronyms

PART 3

GOVERNMENT FURNISHED PROPERTY, EQUIPMENT AND SERVICES

3. Government Furnished Items and Services

3.1. Services: N/A

3.2. Facilities: N/A

3.3. Utilities: N/A

3.4. Equipment: N/A

3.5. Materials: ING Recruiting and Retention will furnish all approved artwork files, message content, and designs of advertising material with the National Guard logo on it.

PART 4

CONTRACTOR FURNISHED ITEMS AND SERVICES

4. Contractor Furnished Items and Responsibilities:

4.1. General: The Contractor shall furnish all supplies, equipment, facilities and services required to perform work under this contract as outlined in this PWS.

PART 5

SPECIFIC TASKS

5. Specific Tasks:

5.1. STEM related partnership aimed at providing logistical team support, as well as the ability to conduct outreach, recruitment and encourage participation at eight designated high schools on specified dates (coordinated after award) within the state of Indiana. Through this partnership, the INARNG seeks to:

- Identify STEM-literate prospects

- Create a prospect pipeline

- Increase interaction with local, non-academic Center’s of Influence (COIs). These include but are not limited to: community volunteers, employers, parents, etc.

- Expose prospects to soft skill training (team building, leadership, followership)

- Build/reinforce relationship at schools and COIs

- Include logo where and when appropriate

- Communicate strategic messaging to prospects and COIs at all engagements

5.2. A minimum of 8 events shall occur, at the following schools: Ben Davis High School, McKenzie Career Center, Evansville North High School, Homestead High School, Center Grove High School, Griffith High School, Loogootee High School, and South Spencer High School, all within the state of Indiana.

5.2.1. Dates will be determined after award, but shall meet the 8 event minimum as outlined above.

5.3. At a minimum, an INARNG Recruiting and Retention Battalion representative shall be present at all events, but is not limited to, just the events. Representatives shall be allowed access to anything scheduled, in direct correlation with the sponsorship.

5.4. CONTRACTOR MANPOWER REPORTING (CMR):

The contractor shall report ALL contractor labor hours (including subcontractor labor hours) required for performance of services provided under this contract for the Department of the Army via a secure data collection site. The contractor is required to completely fill in all required data fields using the following web address: http://www.ecmra.mil/, and then click on “Department of the Army CMRA” or the icon of the DOD organization that is receiving or benefitting from the contracted services. Reporting inputs will be for the labor executed during the period of performance during each Government fiscal year (FY), which runs October 1 through September 30. While inputs may be reported any time during the FY, all data shall be reported no later than October 31 of each calendar year, beginning with 2013. Contractors may direct questions to the help desk by clicking on “Send an email” which is located under the Help 15 Resources ribbon on the right side of the login page of the applicable Service/Component’s CMR website”

PART 6

APPLICABLE PUBLICATIONS

6. Applicable Publications (Current Editions)

6.1. The Contractor must abide by all applicable regulations, publications, manuals, and local policies and procedures.

Performance Requirements Summary

PWS Paragraph

Task

Performance Standard Acceptable Quality Levels (AQL)

Surveillance Method

5.2

8 Event minimum Sponsorship

Events at designated schools.

100 % of a minimum 8 Events Shall Occur.

100% Inspection by POC and Area Recruiters

5.2.1

INARNG access at a minimum of all sponsored events.

100% Allowable attendance by INARNG representative

100 % allowable attendance at location specified.

100% Inspection by POC and Area Recruiters