Questions Media RRB Resp 8-5-22.docx

Questions 8-5-2022 W912K6-22-Q-0045

This is a new Requirement.

The Statement on the Combo See attachment 2 for additional submission instructions is a copy and paste error.

Is there any requirement for the contractor to be on site at any point during contract execution and if so, about how many times in 12 months? No

Will the MD ARNG provide the videos to be used for the requirements in this solicitation or is the vendor responsible for creation/production?

1. Yes, MDARNG will provide videos.

paragraph 3.4 – To clarify, are you asking for video extension advertising on the Microsoft Advertising markets or another platform like YouTube?

1. All formats used to create impressions, to include YouTube.

paragraph 3.5 – Can you explain how the geo-fenced impressions will be counted separately from similar impressions required in paragraph 3.4?

1. Conversion zone impressions (track compact perimeters)

2. Ad impression or views (customize ads for tracking)

3. Para 3.4 addresses extensions other than geo tagging, para 3.5 is location based.

paragraph 3.6 – What is your current retargeting conversion rate? This is important if we are expected to double it.

1. N/a, currently not in use. Market data shows conversion rates can be increased up to 300%. In this case, creating 100,000 impressions would be the benchmark.

What is your target URL:

1. www.nationalguard.com/maryland

Is the Government requiring the contractor to produce original live action and/or motion graphic videos to support MDARNG advertising campaigns listed in the PWS or has this collateral been previously created?

1. No, MDARNG will provide live action and/or motion graphic videos.

Is the Government requiring the contractor to produce creative assets to support MDARNG advertising campaigns or has this collateral been previously created?

1. Creatives will be provided

Can the Government provide a brief description of current advertising efforts MDARNG is taking?

1. Mall ads, Cinemas commercials, Billboards

2. Events: community, high school, college’s

3. Mass emails

4. Search Engine Optimization

5. Connected TV, You Tube, Facebook, Google display network

6. Newspaper, radio, and national TV commercials

Are there certain MOSs or units that are higher priority for MDARNG advertising campaigns?

1. Yes, priority changes every quarter. A top 10 list will be available at time of contract execution, depending on the quarter and the need of the MDARNG.

Please confirm that the MDARNG will provide all creative assets needed to fulfill the mass marketing plan: video, display, and social. We will provide specs for each asset needed to fulfill the plan but want to ensure we do not also need to include creative development or resizes in our proposal.

1. Creative assets will be provided. However, fitting it to their specs would be up to vendor. Meaning: some editing will be required from the vendor’s part.

Please advise all the content for advertising efforts on various platforms – Amazon Twitch, Octopus Rideshare, OTT, Videos, and displayed. would be provided to contractor.

1. Content will be provided, editing to fit specs will be up to vendor.