QnA__W912K318Q6019.docx
DOCX document 15 KB Posted
- Attached to
- Digital Advertising
- Solicitation number
- W912K318Q6019
About this file
Questions and Answers received as of 24Sep2018
View the file
Other files
| File | Type | Posted |
|---|---|---|
| Adverts_SOW_Amendment___1.docx | DOCX document | |
| QnA__W912K318Q6019_Amend_1.docx | DOCX document | |
| A-7_Combo.docx | DOCX document | |
| Adverts_SOW.docx | DOCX document |
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Questions and Answers in response to solicitation W912K318Q6019
Q. In Section 4.1 the solicitation states, "The Contractor shall Delivery 200,000 views/impressions (View ≥10 seconds) using 30 second video and non-skipping 15 second video, and static banners." Is that per month or total over the course of the 1 year campaign?
A. 200,000 views/impressions is over the course of 12 months and should be prorated (approx.. 16,666 monthly).
Q. Will the videos and static banner media be provided?
A. Yes, the government will provide the media for use.
Q. Do we include the ad spend (Amount paid to social media) dollar amount to our bid or will the budget be Provided by the WAANG?
A. Please provide the total costs of your quote, required to meet the Statement of Work.
Q. Does the Combined Synopsis/Solicitation posted as solicitation number W912K318Q6019 on FBO contain requirements similar to an existing contract or will this be a new requirement? If possible, please provide the current contract number.
A. This is a new requirement for the Washington Air National Guard, and we have not previously contracted for this.
Q. Should the proposal be delivered to your attention via email?
A. Yes. Please send to usaf.wa.194-wg.list.fal-msc-contracting@mail.mil
Q. Would you like to see proposals in a particular format?
A. Word, PDF, or similar format is acceptable.
Q. Would you like us to include recommended channels and approximate advertising costs in the form of an example media plan an blocking chart?
A. Please provide a quote that outlines your proposed course of action, necessary to meet the Statement of Work.
Q. Solicitation Number W912K318Q6019 states in section 4.1 that the contractor shall deliver 200,000 impressions/views and then in section 4.1.1 Using static or video ads, generate 25,000 clicks. Is the expectation to deliver a 12.5% CTR on the 200,000 views/impressions? Or is the bid to deliver 200,000 impressions (meeting the goal of a view greater than/equal to 10 seconds) AND also generate 25,000 clicks using static or video ads?
A. The goal of the SOW is for contractor to provide 200,000 views/impressions, with a 12.5% click through rate that in turn meets the 25,000 clicks.
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