QnA__W912K318Q6019_Amend_1.docx
DOCX document 14 KB Posted
- Attached to
- Digital Advertising
- Solicitation number
- W912K318Q6019
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Other files
| File | Type | Posted |
|---|---|---|
| Adverts_SOW_Amendment___1.docx | DOCX document | |
| QnA__W912K318Q6019.docx | DOCX document | |
| A-7_Combo.docx | DOCX document | |
| Adverts_SOW.docx | DOCX document |
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Questions and Answers in response to solicitation W912K318Q6019
Q. Solicitation Number W912K318Q6019 states in section 4.1 that the contractor shall deliver 200,000 impressions/views and then in section 4.1.1 Using static or video ads, generate 25,000 clicks. Is the expectation to deliver a 12.5% CTR on the 200,000 views/impressions? Or is the bid to deliver 200,000 impressions (meeting the goal of a view greater than/equal to 10 seconds) AND also generate 25,000 clicks using static or video ads?
| A. The goal of the SOW is for contractor to provide 200,000 views/impressions, with a | 12.5% click through rate that in turn meets the 25,000 clicks. |
| A. In light of the amended solicitation, the goal of the SOW is for contractor to provide | 200,000 impressions with a 2.5% clich through rate that results in 2,500 clicks. |
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