PWS_RRBn_Andalucia_Signage_Rev1.pdf

PERFORMANCE WORK STATEMENT

FOR

Andalucía Advertising Campaign

New Mexico Army National Guard Recruiting and Retention Battalion

PERFORMANCE WORK STATEMENT

Andalucía Store Front Advertising Campaign

New Mexico Army National Guard Recruiting and Retention Battalion

1 DESCRIPTION OF SERVICES: Vendor shall provide the New Mexico Army National Guard with advertising services in the Andalucía Store Front, located in Albuquerque New Mexico. Advertisements will be strategically placed to effectively target the recruiting demographic of 17-35 year olds. The advertisements will also target centers of influence for these viewers: parents and family.

1.1 Vendor will provide the following advertising:

1.2 Manufacture a single faced signage 3' high by 14’ wide, “NEW MEXICO ARMY NATIONAL GUARD” (Channel Logo- #7328 white plastic face with 1” Golden Yellow Trim Cap. 5” deep, pre-finished bronze Fluropon Aluminum returns. Internally illuminated with sloan white LED lights. /Background Panel- Logo mounted on a .090” Aluminum decorative background with a pre-finished bronze Fluropon aluminum laminate and a 8”x8” aluminum raceway mounted on the back. Silhouette illumination behind decorative background with 6500 white neon behind and around perimeter), and input into a document to be provided to the National Guard staff for submission for service payment.

1.3 Ensure signage is delivered and installed on time.

1.4 Serve as the first response provider to service calls.

1.5 Reports and tracks service calls.

1.6 Provides equipment status info to National Guard Staff as required.

1.7 Performs local preventive maintenance as needed.

2 PERIOD OF PERFORMANCE: Performance period for this contract will be no more than 14 days from the date of award and will run continuously for 6 months.

3 LOCATION: 5600 Coors Blvd NW, Unit C8 Albuquerque, NM 87120

4 STANDARDS OF PERFORMANCE: Vendor must adhere to standards of advertisement placement as stated in the performance objectives.

4.1 Vendor shall provide proof of performance by submitting photos of advertisements by email to michael.a.nelson68.mil@army.mil and jessica.m.sedillo.mil@army.mil NLT 3 business days after installation.

4 The contractor shall report ALL contractor labor hours (including subcontractor labor hours) required for performance of services provided under this contract for the New Mexico Army

National Guard via a secure data collection site. The contractor is required to completely fill in all required data fields using the following web address: http://www.ecmra.mil/ Reporting inputs will be for the labor executed during the period of performance during each Government fiscal year (FY), which runs October 1 through September 30. While inputs may be reported any time during the FY, all data shall be reported no later than October 31 of each calendar year, beginning with 2022. Contractors may direct questions to the help desk at http://www.ecmra.mill.

5 SERVICE SUMMARY:

Performance Objective PWS Para Performance Threshold

Production and Installation of advertisements

1.1 – 1.7

High quality prints of advertisement designs. Placement within 14 days of artwork approval

Advertisement space

1.1 – 3.1

Designated areas of advertising for 6 continuous months

QUALITY ASSURANCE SURVEILLANCE PLAN

For: Advertising Services

Contract Number:

Contract Description: Andalucía store front Advertising Campaign Contractor’s name:

1. PURPOSE

This Quality Assurance Surveillance Plan (QASP) provides a systematic method to evaluate performance for the stated contract. This QASP explains the following:

What will be monitored.

How monitoring will take place.

Who will conduct the monitoring.

How monitoring efforts and results will be documented.

This QASP does not detail how the contractor accomplishes the work. Rather, the QASP is created with the premise that the contractor is responsible for management and quality control actions to meet the terms of the contract. It is the Government’s responsibility to be objective, fair, and consistent in evaluating performance.

This QASP is a “living document” and the Government may review and revise it on a regular basis.

However, the Government shall coordinate changes with the contractor. Copies of the original QASP and revisions shall be provided to the contractor and Government officials implementing surveillance activities.

2. GOVERNMENT ROLES AND RESPONSIBILITIES

The following personnel shall oversee and coordinate surveillance activities.

a. Contracting Officer (CO) - The CO shall ensure performance of all necessary actions for effective contracting, ensure compliance with the contract terms, and shall safeguard the interests of the United States in the contractual relationship. The CO shall also assure that the contractor receives impartial, fair, and equitable treatment under this contract. The CO is ultimately responsible for the final determination of the adequacy of the contractor’s performance.

Assigned CO: Marshall Baca Organization or Agency: NMARNG USPFO

b. Government Point of Contact (POC) - The POC is responsible for technical administration of the contract and shall assure proper Government surveillance of the contractor’s performance. The POC shall keep a quality assurance file. The POC is not empowered to make any contractual commitments or to authorize any contractual changes on the Government’s behalf.

Assigned POC:

c. SFC Nelson/ NMARNG Recruiting and Retention BN

3. CONTRACTOR REPRESENTATIVES

The following employees of the contractor serve as the contractor’s program manager for this contract.

a. Program Manager –

1. Task Order Objective:

The objective of the contract is to, using banner advertisements, target the recruiting demographic of 17-35 year old student-athletes. The advertisements will also target centers of influence for these students: coaches and parents/family.

Deliverable Performance

Standard Acceptable Quality Level

Method Used/ Frequency

Production and Installation of advertisements

PWS

High quality prints of advertisement designs.

Placement within 14 days of artwork approval Photographs/

Monthly

Advertisement space PWS

Designated areas of advertising for 6 continuous months

SURVEILLANCE: The government QA will evaluate the performance objectives through periodic inspections during each service month.

STANDARD: The contractor shall perform all work required in a satisfactory manner in accordance with the appropriate Performance Work Statement (PWS) paragraph. The QA shall not consider the services complete until all deficiencies have been corrected. A notice of violation is not permitted.

PROCEDURES: The government QA will inspect all performance objectives at least monthly to ensure contractor compliance with the appropriate paragraphs of the PWS, pending results of inspection while noting the date and time of inspection. If inspection indicates unacceptable performance, notify the contract manager or the contractor's Quality Control Inspector (QCI) of the deficiencies for correction. The Contractor shall be given seven days after notification to correct the unacceptable performance, or the QA may approve additional time if the QA considers additional time appropriate. If deficiencies are not corrected within the required time frame the QA should notify the Contracting Officer for action.

Signature – Contractor Program Manager

Signature – Contracting Officer’s Representative

Rating Description

Green Yes. Performance and technical specifications are being met at an Acceptable Quality Level (AQL).

Yellow

Yes. Performance and technical specifications are currently being met at the minimum AQL, but the following service/deliverable needs contractor attention:

(The Customer must identify what component of the deliverable and/or service requires attention.)

Red

No. Performance and technical specifications are not being met at AQL and the following service/deliverable needs immediate contractor resolution:

(The Customer must identify what component of the deliverable and/or service that is below the minimum AQL.)

Period of Performance: From ___________________to_________________

Approved by: Date:

(Task Order Point of Contact)

QUALITY ASSURANCE SURVEILLANCE PLAN WORKSHEET

Performance Rating

Deliverable/Service Quality Rating

Causative Factors Effect on Mission Action

Required/Date

Production and Installation of advertisements

Green Comments Unnecessary for “Green” QA Rating.

Yellow

Red

Advertisement space

Green Comments Unnecessary for “Green” QA Rating.

Yellow

Red