Style_guide.pdf

For questions, contact Tim Casula at LM&O Advertising: 703-797-7155 or timcasula@lmo.com.

sTATe LOgO sTyLe guide

The National guard logo identifies the organization and instantly communicates positive brand associations.

in order to maintain brand consistency in all visual communications across various media types and materials, state logos have been developed for all 54 states and territories. By adhering to this guide, each state can leverage NgB’s national advertising, thus increasing the effectiveness of local marketing programs. Please use this guide when implementing any National guard state logo.

Four state logo executions have been provided. each has been created in Color and Black & White (BW) as well as Linear and stacked versions:

• Logo only

• Logo with URL

• Logo with phone number

• Logo with both URL & phone number

The logo needs maximum visibility over any background color. Thus, multiple versions of the logo were created to address this issue.

FILE FORMATS:

All state logo versions are provided in multiple file formats in order to meet your needs. ePs is the preferred file format as it is scalable to any size or resolution.

Logos are also provided in the following file formats where appropriate: TiFF, PNg and JPeg.

COLOR USAGE:

Logos are built in 4-Color process:

BLue = C 100%, M 57%, y 0%, K 40% Pantone color is = PMs 295c

RED = C 0%, M 100%, Y 99%, K 4%

Pantone color is = PMs 485c

***Replace the word Ohio With Wisconsin on all logos

Blue Bar Background Logo (primary logo)

The Blue Bar Background Logo is the primary logo. The blue bar is a piece of art and a primary component of the National guard’s brand identity. it was developed to showcase the National guard logo and create contemporary and youthful advertising.

OHIO

sTACKed

OHIO OHIO

OHIO

OHIO

OHIO

OHIO

OHIO

OHIO

OHIO

OHIO

OHIO OHIO

OHIO OHIO

OHIO OHIO

LINEAR

Building a Larger Blue Bar Logo

To build a larger Blue Bar Background Logo, use the included large hi-res (300 dpi) empty blue background sized at 25 inches wide x 16.6 inches high.

1) Resize and/or crop the larger blue background art to fit your needs.

2) using illustrator open the specific pre-formatted Blue Bar Background Logo needed and turn OFF or deLeTe the blue background layer. Once you have done this, the vector logo is left behind. Copy and paste the remaining vector logo on top of your newly sized blue background. if pasting into Photoshop paste as a “smart Object.”

VERY IMPORTANT - Use the vector logo included in the pre-formatted blue bar logo files as they contain a built-in drop shadow.

25 inches wide x 16.6 inches high

The Blue Bar Background Logos available on this dVd are “pre-formatted.” The linear version measures 10.6157 inches wide x 2 inches high. The stacked version measures 3.6167 inches wide x 3.6167 inches high. The blue background art is a raster image (a bitmapped image which cannot be enlarged without losing quality). scaling the pre-formatted logos larger than the linear and stacked measurements will cause pixelation on the final output and is not recommended.

if you need the Blue Bar Background Logo at a larger size, please see the directions below on how to build the logo to your specifications.

drop shadow

All Other Color Background Logo

There will be situations where the blue bar art is not appropriate or applicable for your marketing needs (e.g. embroidery or RRPIs utilizing limited color). in these situations, use the logos provided in this category. use these logos on all backgrounds other than the blue bar, black or white. Please note, the grey background is for preview purposes and does not appear in final output.

sTACKed

OHIOWisconsin

OHIO

OHIO

OHIO

OHIO

OHIO

OHIO

LINEAR

All Other Color Background Logo carries a blue state name, taking the color characteristic of the blue bar.

There is no BW version of this logo. To use a BW version, refer to “Black/Very Dark Background” logo category.

Wisconsin blue state

**Replace the word Ohio With Wisconsin on all logos

White Background Logo When reproducing the logo on a white background, use the logos provided in this category.

OHIO

sTACKed

OHIO OHIO

OHIO

OHIO

OHIO

OHIO

OHIO

OHIO

OHIO

OHIO OHIO

OHIO OHIO

OHIO OHIO

LINEAR

The White Background Logo carries a blue state name and black call-to-action.

VERY IMPORTANT - This logo is only to be used on a white background.

The logo was adjusted to accommodate the disappearance of the white outline surrounding “National guard,” which is not visible against white.

OHIO

Black/Very Dark Background Logo

When reproducing the logo on a darker or black background, use the logos provided in this category.

OHIO

sTACKed

OHIO OHIO

OHIO

OHIO

OHIO

OHIO

OHIO

OHIO

OHIO OHIO

OHIO OHIO

OHIO OHIO

LINEAR

The Black/Very Dark Background Logo carries a white state name for maximum readability.

VERY IMPORTANT - This logo is only to be used on a black or very dark background because a blue state name would be difficult to read.

When using the ePs version of this logo, you must first turn OFF the black background layer. The black background layer is only there for preview purposes.

white state Wisconsin