Attachment_01_Purchase_Description.pdf

USACE Social Media Engagement Monitoring ENTERPRISE Social Listing Subscription

Purchase Description

1. Overview:

While USACE has the capability to passively monitor certain online social media content, we do not have the ability to quantify and analyze these discussions and use this information in long-term communication planning and response efforts.

The purpose of this contract is to acquire an enterprise wide subscription to a commercial software that will give the USACE the ability to actively monitor, quantify, analyze and evaluate online Twitter, Instagram, Facebook, YouTube and Web Mentions content, among others, and use this information in communication decision-making. In addition, this subscription will help USACE evaluate evolving public concerns and develop appropriate communication strategies that can help USACE proactively communicate with stakeholders.

1.1 Period of Performance

The overall contract subscription shall be 1 year from the date of contract award, plus one option year.

1.2 Security Requirements

All USACE personnel requiring access to this Social Listening Software Application shall abide by all current Department of the Army IT Security requirements.

1.3 Privacy Act

Work under this contract may require USACE personnel to have access to Privacy Information.

Personnel shall adhere to the Privacy Act, Title 5 of the U.S. Code, Section 552a and applicable agency rules and regulations.

1.4 Disclosure of Information

Information made available to the contractor by the Government for the performance or administration of this contract shall be used only for those purposes and shall not be used in any other way without the written agreement of the Contracting Officer (CO). The contractor shall assume responsibility for protecting the confidentiality of Government records, which are not public information.

2. Enterprise Social Listening Application Subscription Requirements:

a. The subscription shall allow a minimum of 50 concurrent users up to an unlimited number of users logged into the system at one time.

b. The ability to establish an unlimited number of ‘social trackers’ to collect relevant data from the most popular social networks and sites.

c. The ability to identify and track an unlimited number of social influencers.

d. The ability to search and collect data from a bank of 500,000 historical posts.

e. The ability to track, analyze and evaluate a minimum of 500,000 real-time posts each month. This post volume will be reset each month.

f. Access to software help desk support to assist with user questions/problems.

g. Access to an easy-to-read real-time dashboard that provides detailed, high impact data to optimize and report on USACE hashtag campaigns.

h. The ability to analyze ‘social influencer’ metrics to identify advocates talking about USACE hashtags; filter influencers based on location and keywords; and the ability to interact directly with influencers to help boost engagement.

i. Access to alternative-word hashtag suggestions to identify hashtags that may be used with USACE’s main hashtag.

j. Access to account analytics that allows USACE to create engaging posts and optimize the times to share them.

k. The ability to identify which updates generate the most interaction based on media, hashtags, posting times and other network-specific factors.

l. The subscription shall allow the ability to generate easy-to-read charts and graphs that present all data collected.

m. Access to daily, monthly and yearly follower activity data that will allow USACE to map out plans on how to build and engage audiences.

n. Access to Instagram and Twitter historical data and the ability to generate reports including all the numbers needed, such as total posts, users and impressions, influence and demographic data.

o. The ability to analyze Twitter and USACE Facebook data to know how to craft engaging posts and when to share them; which updates generate the most interaction based on media, character count and posting times; and present all this data in easy to understand charts and graphs.

3. Performance Tasks

3.1 Enterprise Social Listening Application Technical Support

The Contractor shall provide a hot line technical support number for the purpose of providing user assistance and guidance in the implementation of the Enterprise Social Listening Application subscription solution. The technical support number, provided by the vendor, should be available from 9:00 a.m. ET to 9:00 p.m. ET.

3.2 Enterprise Social Listing Subscription

The Contractor will maintain the Enterprise Social Listening Application and the data collected and provided through this subscription.

3.3 Training

The Contractor will include, at minimum, three (3) WebEx Enterprise Social Listening Application training sessions at varying times to ensure maximum participation.

4. System Requirements

a. Enterprise Social Listening Application software shall be easily accessible through web browsers (Internet Explorer, Firefox, Chrome, Safari) running on local desktop computers running 32-bit/64-bit Windows 7/Windows 10 operating system.

5. Government Furnished Equipment

Not Applicable