QnA.pdf
PDF 204 KB Posted
- Solicitation number
- W9124V24Q0002
About this file
This document is a set of questions and answers (Q&A) related to a federal contract opportunity for Social Media and Digital Media (Streaming) Advertising services. The associated federal contract opportunity is a combined synopsis/solicitation issued by the Montana Army National Guard (MTARNG) as Solicitation Number W9124V24Q0002.
The key details are: This is a 100% HUBZone small business set-aside with a $42,000 budget for the initial 6-month base period. The contractor is expected to provide social media boosts, social media advertising, and digital advertising/video streaming services to support the MTARNG's brand awareness, recognition, and lead generation goals. Quotes are due by 1000 MDT on April 23, 2024. The Government intends to award a firm-fixed-price contract without discussions. Past performance in DoD advertising is preferred. Invoicing will be through WAWF, and payment will be by EFT.
View the file
Other files
| File | Type | Posted |
|---|---|---|
| Social and Digital PWS.pdf | ||
| QnA.docx | DOCX document | |
| Provisions Clauses.pdf | ||
| Social and Digital PWS.pdf | ||
| Wage Determination.pdf | ||
| Social Media PWS.pdf | ||
| Provisions_Clauses.pdf |
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Text version
1. Roughly how many posts per week/month does the government expect the contractor to boost?
1 post per week. 4 overall per month would be the minimum
2. Is the contractor expected to cover the cost of paid ads and be reimbursed?
All costs are the responsibility of the contractor and therefore shall be included in the total quote for this requirement.
3. Will the cost of the technology platform (mentioned in 5.3.3) come out of the budget?
Quote shall be all inclusive to the proposed budget
4. Typically, how many hours is the bi-weekly status meeting?
The meeting timeline will be determined upon contract award. Expect the first few meetings to run longer.
5. Please provide additional information regarding how you would like us to structure the quote.
Provide a quote for each subparagraph of paragraph 5.
Propose plan for base period 1 with a separation of social, boosts, and digital costs for the 6 month period. Provide all-inclusive quote(setup, ODT, wages, etc.)
Provide the 4 12-month periods separately See question 26 for further information.
6. Is the government looking for CPC (cost per click) projections to be made based on the budget that is listed?
CPC projections shall be included in the plan using the proposed budget for the base period of 6 months, and then for the four 12-month options.
7. What is the overarching goal of the ads, i.e. awareness, applications, etc.?
Brand awareness, recognition, and lead generation
8. Is this work classified as SCA since there was a wage determination released?
Yes, this is a service contract
9. Will the government provide a laptop to the contractor that wins this contract?
No, a laptop will not be provided. Refer to paragraph 3.0 in the PWS for government furnished property.
10. How may ads does the government estimate will be posted each week?
This is to be proposed by the contractor given the budget provided in the solicitation. One post per week per platform at minimum
11. Does the government already have accounts set up for the designated social channels?
The customer has accounts set up
12. Is the government expecting a full-time resource for this effort?
The government expects to be able to contact support during normal business hours.
13. How often are the ads/posts expected to run? Daily? Weekly? Monthly?
This is for the contractor to provide in the advertising plan submitted in response to the solicitation using the budget given. Ads should be updated biweekly to monthly based on analytics.
14. How many posts are expected per platform?
Posts will be divided between platforms based on analytics received, minimum of
1 per platform-specific platforms are expected to change during the contract period.
Social Media and Digital Platform concentrations will change based on analytics as well. For example, if more follows are on Instagram than Facebook-the customer will request more effort on Instagram. If digital media is performing better than social media, the customer will request more effort towards digital media.
15. Are there current social media pages or will the contractor be responsible for creating the pages?
The MTARNG has social media pages and will work with the contractor should new platform pages need to be created
16. Will the contractor invoice monthly?
Yes, the contractor will invoice monthly through wide area workflow.
17. Whether companies from Outside USA can apply for this? (like, from India or Canada)
This requirement is set aside for small business HUBzone certified businesses- a foreign-owned entity can qualify as a small business if it has a physical location in the United States and contributes to the US economy.
18. Whether we need to come over there for meetings?
In-person meetings are preferred but conference calls, teams meetings, etc. will be considered
19. Can we perform the tasks (related to RFP) outside USA?(like, from India or Canada) The requirements of the solicitation may be performed from any location
20. Can we submit the proposals via email?
Yes, send quote to alice.a.hinck.civ@army.mil
21. With reference to subject RFQ, please reconfirm the $42,000 estimated budget mentioned is for the 6 months period (July 1 2024 – 31 December 2024). If yes, also confirm if the optional period of 1 year is to be quoted proportionately as per this budget estimate.
Yes, the budget for $42000 is for the initial base period of 6 months. Please note, social media is the full length of the 6 month period and digital advertising is for 3 months of the initial base period.
See question 26.
22. "The base period is proposed to begin 1 June 2024 through 31 December 2024 (Base of six months)” - this period would be for 7 months, should the period be for July 1 - December 31?
The base period is for 6 months, so the PoP should begin July 1-PWS has been updated.
23. The budget of $42,000 is to cover the 6 months of social media advertising and boosting requested and also the added digital media campaign for October 1 - December 31 after the current contract (W9124V23P0033) expires?
Yes, that is correct-the proposed budget is $42,000
1. 5.1 Social Media Boosts / 1 July 2024 through 31 December 2024
2. 5.2 Social Media Advertising / 1 July 2024 through 31 December 2024
3. 5.3 Digital Advertising/Video Streaming / 1 October 2024 through 31
December 2024
24. Can you please clarify the defined budget for this RFP between the 1st base period of 7/1/2024-12/31/2024 is $42,000?
The vendor is to propose a plan for the requirement using the budget of $42,000 for the first 6 months. See question 26 for proposed breakout of budget %. The vendor shall include all costs into the $42,000
25. Also, is it a prerequisite to have done past work with the DoD?
DoD advertising experience is preferred. The solicitation was updated to state this on 23 April 2024.
26. What % of the $42k budget should be allocated to:
a) Social Media Support/Service Unsure
b) Social Boosts ~ 20% for base and options
c) Social Advertising ~60% for base, 40% for options
d) Video Streaming ~20% for base, ~40% for options
27. For the option years, is the budget amount & distribution the same but spread over 12 months?
Budget is approx. amount for base period. Option years budget will be ~$72,000-budget varies from year so this is an estimate not the set amount.
28. What are the MTARNG lead and enlistment goals each month/year?
We have no set leads or enlistment goals for this advertising effort. Ideally we want brand recognition and click through and follow rates to increase along with interest to join to increase
29. Will contractor have access to reports for MTARNG leads and enlistments?
No
30. Will contractor have access to CAMPO dashboard?
No
File details come from the government source that posted it. Updated .