QnA.docx

1. Roughly how many posts per week/month does the government expect the contractor to boost?

0. This is to be proposed by the contractor given the budget provided in the solicitation.

1. Is the contractor expected to cover the cost of paid ads and be reimbursed?

1. All costs are the responsibility of the contractor and therefore shall be included in the total quote for this requirement

1. Will the cost of the technology platform (mentioned in 5.3.3) come out of the budget?

2. Quote shall be all inclusive to the proposed budget

1. Typically how many hours is the bi-weekly status meeting?

3. The meeting timeline will be determined upon contract award. Expect the first few meetings to run longer.

1. Please provide additional information regarding how you would like us to structure the quote.

4. Provide a quote for each subparagraph of paragraph 5.

Propose plan for base period 1 with a separation of social, boosts, and digital costs for the 6 month period. Provide all inclusive quote(setup, ODT, wages, etc.) Provide the 4 12-month periods separately in proportion to the proposed budget for the base period.

1. Is the government looking for CPC (cost per click) projections to be made based on the budget that is listed?

5. CPC projections shall be included in the plan using the proposed budget for the base period of 6 months, and then for the four 12-month options.

1. What is the overarching goal of the ads, i.e. awareness, applications, etc.?

6. Brand awareness

1. Is this work classified as SCA since there was a wage determination released?

7. Yes, this is a service contract

1. Will the government provide a laptop to the contractor that wins this contract?

8. No, a laptop will not be provided. Refer to paragraph 3.0 for government furnished property.

1. How may ads does the government estimate will be posted each week?

9. This is to be proposed by the contractor given the budget provided in the solicitation.

1. Does the government already have accounts set up for the designated social channels?

10. The customer has accounts set up

1. Is the government expecting a full-time resource for this effort?

11. The government expects to be able to contact support during normal business hours.

1. How often are the ads/posts expected to run? Daily? Weekly? Monthly?

12. This is for the contractor to provide in the advertising plan submitted in response to the solicitation using the budget given.

1. How many posts are expected per platform?

13. Posts will be divided between platforms based on analytics received

1. Are there current social media pages or will the contractor be responsible for creating the pages?

14. The MTARNG has social media pages and will work with the contractor should new platform pages need to be created

1. Will the contractor invoice monthly?

15. Yes, the contractor will invoice monthly

1. Whether companies from Outside USA can apply for this? (like,from India or Canada)

16. This requirement is set aside for small business HUBzone certified businesses- a foreign-owned entity can qualify as a small business if it has a physical location in the United States and contributes to the US economy.

1. Whether we need to come over there for meetings?

17. In-person meetings are preferred but conference calls, teams meetings, etc. will be considered

1. Can we perform the tasks (related to RFP) outside USA?(like, from India or Canada)

18. The requirements of the solicitation may be performed from any location

1. Can we submit the proposals via email?

19. Yes, sent quote to alice.a.hinck.civ@army.mil

1. With reference to subject RFQ, please reconfirm the $42,000 estimated budget mentioned is for the 6 months period (July 1 2024 – 31 December 2024). If yes, also confirm if the optional period of 1 year is to be quoted proportionately as per this budget estimate.

20. Yes, the budget for $42000 is for the initial base period of 6 months. Please note, social media is the full length of the 6 month period and digital advertising is for 3 months of the initial base period.

1. "The base period is proposed to begin 1 June 2024 through 31 December 2024 (Base of six months)” - this period would be for 7 months, should the period be for July 1 - December 31?

21. The base period is for 6 months, so the PoP should be July 1

1. The budget of $42,000 is to cover the 6 months of social media advertising and boosting requested and also the added digital media campaign for October 1 - December 31 after the current contract (W9124V23P0033) expires?

22. Yes, that is correct-budget of $42,000

0. 5.1 Social Media Boosts / 1 June 2024 through 31 December 2024

0. 5.2 Social Media Advertising / 1 June 2024 through 31 December 2024

0. 5.3 Digital Advertising/Video Streaming / 1 October 2024 through 31 December 2024