W9124719Q0011_Digital_Print_Media_Ads.pdf

SEE ADDENDUM

(No Collect Calls)

W9124719Q0011 05-Sep-2019

b. TELEPHONE NUMBER

910-908-1920

8. OFFER DUE DATE/LOCAL TIME

12:00 PM 13 Sep 2019

5. SOLICITATION NUMBER 6. SOLICITATION ISSUE DATE

AUTHORIZED FOR LOCAL REPRODUCTION

PREVIOUS EDITION IS NOT USABLE

STANDARD FORM 1449 (REV. 2/2012)

Prescribed by GSA – FAR (48 CFR) 53.212

(TYPE OR PRINT)

(SIGNATURE OF CONTRACTING OFFICER)

ADDENDA ARE

26. TOTAL AWARD AMOUNT (For Gov t. Use Only )

23.

CODE 10. THIS ACQUISITION IS

SUCH ADDRESS IN OFFER

17b. CHECK IF REMITTANCE IS DIFFERENT AND PUT

BELOW IS CHECKED

TELEPHONE NO.

W912479. ISSUED BY

18b. SUBMIT INVOICES TO ADDRESS SHOWN IN BLOCK 18a. UNLESS BLOCK

7. FOR SOLICITATION

INFORMATION CALL:

a. NAME

WILLIAM D. COVINGTON

2. CONTRACT NO. 3. AWARD/EFFECTIVE DATE 4. ORDER NUMBER

(TYPE OR PRINT)

30b. NAME AND TITLE OF SIGNER 30c. DATE SIGNED 31b. NAME OF CONTRACTING OFFICER

30a. SIGNATURE OF OFFEROR/CONTRACTOR 31a.UNITED STATES OF AMERICA

0 27a. SOLICITATION INCORPORATES BY REFERENCE FAR 52.212-1. 52.212-4. FAR 52.212-3. 52.212-5 ARE ATTACHED.

25. ACCOUNTING AND APPROPRIATION DATA

1. REQUISITION NUMBER

20.

ADDITIONAL SHEETS SUBJECT TO THE TERMS AND CONDITIONS SPECIFIED.

OFFEROR TO COMPLETE BLOCKS 12, 17, 23, 24, AND 30

SOLICITATION/CONTRACT/ORDER FOR COMMERCIAL ITEMS

ARE NOT ATTACHED

27b. CONTRACT/PURCHASE ORDER INCORPORATES BY REFERENCE FAR 52.212-4. FAR 52.212-5 IS ATTACHED. ADDENDA ARE ARE NOT ATTACHED

(BLOCK 5), INCLUDING ANY ADDITIONS OR CHANGES WHICH ARE

SET FORTH HEREIN, IS ACCEPTED AS TO ITEMS:

. YOUR OFFER ON SOLICITATION

28. CONTRACTOR IS REQUIRED TO SIGN THIS DOCUMENT AND RETURN

% FOR:SET ASIDE:UNRESTRICTED ORX

SMALL BUSINESS

17a.CONTRACTOR/ CODE FACILITY

OFFEROR CODE

MICC CENTER - FORT BRAGG

MICC - FORT BRAGG

2175 REILLY ROAD STOP A

FORT BRAGG NC 28310-5000

18a. PAYMENT WILL BE MADE BY CODE

RATED ORDER UNDER

DPAS (15 CFR 700)

13a. THIS CONTRACT IS A

13b. RATING

CODE15. DELIVER TO CODE W36B48 16. ADMINISTERED BY

12. DISCOUNT TERMS11. DELIVERY FOR FOB DESTINA-

TION UNLESS BLOCK IS

MARKED

SEE SCHEDULE

14. METHOD OF SOLICITATION

RFQ IFB RFPX

ACS FAMILY ADVOCACY PROGRAM

SCOTT CHASE

BLDG 4-2843 NORMANDY DRIVE, 3RD FLOOR

FORT BRAGG NC 28310

TEL: 910-643-7490 FAX:

FAX:

TEL: 910-396-2253 SERVICE-DISABLED

VETERAN-OWNED

SMALL BUSINESS

8(A)

HUBZONE SMALL

BUSINESS

SIZE STANDARD:

$15,000,000

NAICS:

541810

X

OFFER DATED

29. AWARD OF CONTRACT: REF.

DELIVER ALL ITEMS SET FORTH OR OTHERWISE IDENTIFIED ABOVE AND ON ANY

COPIES TO ISSUING OFFICE. CONTRACTOR AGREES TO FURNISH AND

EMAIL:

TEL:

31c. DATE SIGNED

SEE SCHEDULE

SCHEDULE OF SUPPLIES/ SERVICESITEM NO. QUANTITY UNIT UNIT PRICE AMOUNT

24.22.21.19.

WOMEN-OWNED SMALL BUSINESS (WOSB)

ELIGIBLE UNDER THE WOMEN-OWNED

SMALL BUSINESS PROGRAM

EDWOSB

32g. E-MAIL OF AUTHORIZED GOVERNMENT REPRESENTATIVE

SOLICITATION/CONTRACT/ORDER FOR COMMERCIAL ITEMS

(CONTINUED)

PAGE 2 OF65

ACCEPTED, AND CONFORMS TO THE CONTRACT, EXCEPT AS NOTED: ______________________________________________________

32a. QUANTITY IN COLUMN 21 HAS BEEN

RECEIVED INSPECTED

32b. SIGNATURE OF AUTHORIZED GOVERNMENT

REPRESENTATIVE

32c. DATE 32d. PRINTED NAME AND TITLE OF AUTHORIZED GOVERNMENT

REPRESENTATIVE

32e. MAILING ADDRESS OF AUTHORIZED GOVERNMENT REPRESENTATIVE 32f . TELEPHONE NUMBER OF AUTHORIZED GOVERNMENT REPRESENTATIVE

37. CHECK NUMBER

FINALPARTIALCOMPLETE

36. PAYMENT35. AMOUNT VERIFIED

CORRECT FOR

34. VOUCHER NUMBER

FINAL

33. SHIP NUMBER

PARTIAL

38. S/R ACCOUNT NUMBER 39. S/R VOUCHER NUMBER 40. PAID BY

41a. I CERTIFY THIS ACCOUNT IS CORRECT AND PROPER FOR PAYMENT

41b. SIGNATURE AND TITLE OF CERTIFYING OFFICER 41c. DATE

42a. RECEIVED BY (Print)

42b. RECEIVED AT (Location)

42c. DATE REC'D (YY/MM/DD) 42d. TOTAL CONTAINERS

STANDARD FORM 1449 (REV. 2/2012) BACK

Prescribed by GSA – FAR (48 CFR) 53.212

AUTHORIZED FOR LOCAL REPRODUCTION

PREVIOUS EDITION IS NOT USABLE

SEE SCHEDULE

20.

SCHEDULE OF SUPPLIES/ SERVICES

21.

QUANTITY UNIT

22. 23.

UNIT PRICE

24.

AMOUNT

19.

ITEM NO.

W9124719Q0011

Section SF 1449 - CONTINUATION SHEET

ITEM NO SUPPLIES/SERVICES QUANTITY UNIT UNIT PRICE AMOUNT

0001 12 Months Print and Digital Advertisements

FFP

Develop print and digital advertisements to appear in periodicals, PC and mobile devices as defined in the Performance Work Statement (PWS). Provide 29,500 monthly impressions to the targeted demographic as follows: 10,500 on Social Media; 15,000 on Connected TV; and 4,000 on YouTube videos. Provide printed ads in a local printed newspaper with a circulation of 135,000 copies, weekly ads in a periodical with a circulation of 45,000 copies on Fort Bragg proper and Linden Oaks housing area, weekly ads in a free newspaper for the Hope Mills area, weekly ads in Fort Bragg Life, a free newspaper with a circulation of 30,000 copies, with each print ad in full color, measuring 5.125” X 15”. Provide 30 and 15 second video advertisements that shall be displayable on desktop and mobile devices with a minimum of 400,000 impressions (field of view) during the period of performance. Contractor shall provide 8 videos of 30-seconds and 16 videos of 15-seconds.

FOB: Destination

PSC CD: R701

NET AMT

0002 1 Job Contractor Manpower Reporting

FFP

Reporting period will be for the period of performance not to exceed 12 months ending 30 September of each Government fiscal year and must be reported by 31 October of each calendar year. Contractors filing their Contractor Manpower Reports will receive immediate e-mail confirmation that their reports have been received in the system. This should facilitate final payment to Contractors and expedite contract closeout. Administrative contracting staff should accept this confirmation as proof of completion of this contract deliverable. The Army CMRA website also maintains a “Frequently Asked Questions and Answers” that is updated periodically. Detailed instructions can also be found on the Army CMRA website in the various “User Guides”. For Army requirements, any technical or implementation questions not addressed on this site can be discussed and coordinated through the Army CMRA Help Desk at 703-377-6199, or Contractormanpower@hqda.army.mil

1001 12 Months OPTION Print and Digital Advertisements

FFP

Develop print and digital advertisements to appear in periodicals, PC and mobile devices as defined in the Performance Work Statement (PWS). Provide 29,500 monthly impressions to the targeted demographic as follows: 10,500 on Social Media; 15,000 on Connected TV; and 4,000 on YouTube videos. Provide printed ads in a local printed newspaper with a circulation of 135,000 copies, weekly ads in a periodical with a circulation of 45,000 copies on Fort Bragg proper and Linden Oaks housing area, weekly ads in a free newspaper for the Hope Mills area, weekly ads in Fort Bragg Life, a free newspaper with a circulation of 30,000 copies, with each print ad in full color, measuring 5.125” X 15”. Provide 30 and 15 second video advertisements that shall be displayable on desktop and mobile devices with a minimum of 400,000 impressions (field of view) during the period of performance. Contractor shall provide 8 videos of 30-seconds and 16 videos of 15-seconds.

1002 1 Job OPTION Contractor Manpower Reporting

FFP

Reporting period will be for the period of performance not to exceed 12 months ending 30 September of each Government fiscal year and must be reported by 31 October of each calendar year. Contractors filing their Contractor Manpower Reports will receive immediate e-mail confirmation that their reports have been received in the system. This should facilitate final payment to Contractors and expedite contract closeout. Administrative contracting staff should accept this confirmation as proof of completion of this contract deliverable. The Army CMRA website also maintains a “Frequently Asked Questions and Answers” that is updated periodically. Detailed instructions can also be found on the Army CMRA website in the various “User Guides”. For Army requirements, any technical or implementation questions not addressed on this site can be discussed and coordinated through the Army CMRA Help Desk at 703-377-6199, or Contractormanpower@hqda.army.mil

INSPECTION AND ACCEPTANCE TERMS

Supplies/services will be inspected/accepted at:

CLIN INSPECT AT INSPECT BY ACCEPT AT ACCEPT BY

0001 Destination Government Destination Government 0002 Destination Government Destination Government 1001 Destination Government Destination Government 1002 Destination Government Destination Government

DELIVERY INFORMATION

CLIN DELIVERY DATE QUANTITY SHIP TO ADDRESS DODAAC /

CAGE

0001 POP 30-SEP-2019 TO

29-SEP-2020

N/A ACS FAMILY ADVOCACY PROGRAM

SCOTT CHASE

BLDG 4-2843 NORMANDY DRIVE, 3RD

FLOOR

FORT BRAGG NC 28310

910-643-7490

W36B48

0002 POP 30-SEP-2019 TO

29-SEP-2020

N/A (SAME AS PREVIOUS LOCATION)

1001 POP 30-SEP-2020 TO

29-SEP-2021

N/A (SAME AS PREVIOUS LOCATION)

1002 POP 30-SEP-2020 TO

29-SEP-2021

N/A (SAME AS PREVIOUS LOCATION)

PERFORMANCE WORK STATEMENT

ARMY COMMUNITY SERVICES FAMILY ADVOCACY PROGRAM (ACS/FAP)

PRINT AND DIGITAL ADVERTSING

PERFORMANCE WORK STATEMENT

Part 1

General Information

1. GENERAL: This is a non-personal services contract to provide Army Community Service (ACS)/Family Advocacy Program (FAP) both print and digital media advertising (accessible via desktop and mobile devices) within Cumberland, Lee, Hoke, Harnett, Moore, Robeson, and Johnston Counties. The Government shall not exercise any supervision or control over the contract service providers performing the services herein. Such contract service providers shall be accountable solely to the Contractor who, in turn is responsible to the Government.

1.1 Description of Services/Introduction: The contractor shall provide all personnel, equipment, supplies, facilities, transportation, tools, materials, supervision, and other items and non-personal services necessary to ensure that the print and digital advertisements appear in periodicals, PC and mobile devices as defined in this Performance Work Statement (PWS) (Section 5). Contractor shall perform efficiently, accurately, on-time, and incompliance with the requirements of this PWS except for those items specified as government furnished property and services.

1.2 Background: The ACS mission is to facilitate a Commander’s ability to provide comprehensive, coordinated, and responsive services which support readiness of Soldiers, Civilian employees, and their Families. Services include a wide variety of prevention-focused life skills, educational classes, briefs, workshops, outreach events/activities, information and referral, and activities which are designed specifically to prevent or reduce family violence. Army Regulation 608-18 mandates that the Family Advocacy Program Manager (FAPM) institute a robust outreach effort to educate the military community on the prevention of family violence, which includes child abuse and intimate partner violence. Advertising in local print media and through a wide variety of digital media is a highly effective way to reach military families residing both on and off the installation as well as retirees and Department of Defense (DoD) Civilian employees.

1.3 Objectives: The contractor shall design, develop and deploy an integrated print and digital media marketing campaign that advertises ACS/FAP resources and services to Active Duty Service members, retirees and their family members within a 30-mile radius of Fort Bragg, NC.

1.4 Scope: ACS/FAP requires a targeted ad campaign of resources and services that shall be viewed in print media and digital/mobile formats in local areas known to contain a high population of military families. These areas include the counties of Cumberland, Harnett, Lee, Hoke, Moore, Robeson, and Johnston.

1.4.1 Video Advertisements shall include script strategizing and professional video shoot of 24 finished mp4 videos ads. ACS reserves unlimited revisions until satisfaction and will own full right to the videos produced. Videos will be placed on YouTube (4,000 views per month), social media (10,500 impressions monthly), connected TV (15,000 monthly impressions) and across the internet with pre-, mid- and post-roll video ads (29,500 monthly ads) to target our selected audience wherever they are on the internet.

The ACS/FAP 30 and 15 second video advertisements shall be displayable on desktop and mobile devices with a minimum of 400,000 impressions (field of view) during the period of performance. Contractor shall provide 8 videos of 30-seconds and 16 videos of 15-seconds. Contractor shall develop, design, shoot and submit all ad videos for approval prior to running. ACS/FAP may choose to edit the advertisement at any time during the period of performance. Minimum acceptable standards for video equipment must be equal to DSLR/Camcorder, tripod, lav mic and key light. All professional line, HD quality.

1.4.2 Social advertising shall be shown within flow of content on Facebook and Instagram feeds on desktop and mobile devices selecting specific audience via age, location and interests.

1.4.3 Targeted display impressions (banner elements) shall be delivered to targeted audience as they navigate reputable, well-known and visited websites (such as ESPN, BBC, etc.), based on specified demographics, geography, online behaviors and psychographics. Campaigns will be paced to ensure consistent impressions throughout the month (150,000 monthly impressions).

1.4.4 Paced Search Engine Marketing, will allow ACS ad/link to immediately appear on the top of Google, Bing and Yahoo search pages when customers search based on relevant key words. SEM will obtain between 27,000-46,000 impressions monthly and 800-1300 clicks per month to a landing page (to be created/maintained/modified per specific campaign need) to directly link customers to the appropriate content for their needs.

1.4.5 App Splash uses to contractors mobile app to specifically promote the download of ACS app two (2) times per month or to announce event or program.

1.4.6 Interscroller video and still ads shall run on local news website (such as Fayetteville Observer) within content feed two (2) times per month, for 4 consecutive days, playing once per 12 hours per viewer.

1.4.7 Print Media ads shall run once per week in a local printed newspaper with a circulation of 135,000 copies.

Weekly ads shall appear in the Paraglide, which has a circulation of 45,000 copies on Fort Bragg proper and Linden Oaks housing area. Weekly ads shall appear in a free newspaper for the Hope Mills area. Weekly ads shall appear in Fort Bragg Life, a free newspaper with a circulation of 30,000 copies. Each print ad shall be full color and measure 5.125” x 15”. Total of sixteen (16) ads per month (1 per week in 4 publications as per above).

1.4.8 Sticky Note Print Media Advertisements on the front page of the Fayetteville Observer (56,000 quarterly).

Each sticky note shall measure 3” x 3”, full color front, with a black and white sticky back.

The Contractor shall provide expertise in both print product and web based graphic design. The Contractor shall provide creative talent capable of developing high quality graphic products that support the campaign tactics and convey the objectives of this campaign.

1.5 Period of Performance: The period of performance shall be for one (1) Base Year of 12 months and one (1) option years. Base Period: 30 September 2019 through 29 September 2020. Option year one (1): 30 September 2020 through 29 September 2021.

1.6 General Information

1.6.1 Quality Control: The contractor shall develop and maintain an effective quality control program to ensure services are performed at or above the standard defined in the Performance Requirements Summary. The QCP shall document how the contractor will meet and comply with the quality standards established in this statement of work.

The QCP must include a self-inspection plan, internal staffing plan, and an outline of the procedures that the

Contractor will use to maintain quality, timeliness, responsiveness, customer satisfaction. The contractor shall develop and implement The QCP is to be delivered within 30 days after contract award QCP shall be submitted to the KO and COR within 5 working days when changes are made thereafter. After acceptance of the quality control plan the contractor shall receive the contracting officer’s acceptance in writing of any proposed change to the QC system.

1.6.2. Contractor Discrepancy Report (CDR): When the Contractor's performance is unsatisfactory, a CDR will be issued. The Contractor shall reply in writing within five (5) work days from the date of receipt of the CDR, giving the reasons for the unsatisfactory performance, corrective action taken, and procedures to preclude recurrence.

1.6.3 Quality Assurance: The government shall evaluate the contractor’s performance under this contract in accordance with the Quality Assurance Surveillance Plan. This plan is primarily focused on what the Government must do to ensure that the contractor has performed in accordance with the Performance Work Statement standards.

Contract quality requirements” means the technical requirements in the contract relating to the quality of the product and service and those contract clauses prescribing inspection to ensure the products service conforms to the contractual requirements.

1.6.4 Recognized Holidays: The contractor is not required to perform services on the recognized holidays that are as follows:

New Year’s Day Martin Luther King Jr.’s Birthday Washington’s Day Memorial Day Independence Day Labor Day Columbus Day Veteran’s Day Thanksgiving Day Christmas Day

1.6.5. Place of Performance: The 30 and 15 second ACS/FAP advertisements will be in print and digital media in local areas known to contain a high population of military families. These areas include Fort Bragg / Fayetteville /Cumberland County and the surrounding counties of Harnett, Lee, Hoke, Moore, Robeson, and Johnston.

1.6.6 Type of Contract: The government will award a firm fixed contract.

1.6.7 Access and General Protection Policy and Procedures: All Contractor personnel performing work under this contract shall comply with Fort Bragg Installation applicable installation, facility and area commander installation/facility access, local security policies and security procedures provided by the Security Manager Government representative.

1.6.7.1. Physical Security: The contractor shall be responsible for safeguarding all government information and property provided for contractor use. At the close of each work period materials shall be secured IAW Army Regulation (AR) 190-13, “The Army Physical Security Program.”

1.6.7.2. Contractor Personnel Roster: The Contractor shall provide a roster of personnel expected to perform services under this contract to the COR, no later than ten (10) workdays prior to commencing work. This personnel roster shall include the employee's full name and position to be held. The Contractor shall update this roster within ten (10) calendar days if personnel changes occur during the duration of the contract.

1.6.8. Post Award Conference/Periodic Progress Meetings: The Contractor agrees to attend any post award conference convened by the contracting activity or contract administration office in accordance with Federal Acquisition Regulation (FAR) Subpart 42.5. The post award conference will also be utilized to ensure contractor understands all HSPD-12 requirements. IAW AR 70-13 para 4.b. (1). The contracting office will hold periodic status or progress meetings with the contracting officer, the COR, the contractor, and other personnel as necessary (at least quarterly) to discuss problems, progress of the contract, and contractor performance. This meeting will be held at a mutually agreed location, or telephonically. The CORs must ensure that they receive copies of written minutes and other correspondence related to these meetings, including follow-up actions. These meetings shall be at no additional cost to the Government.

1.6.9. Contracting Officer Representative (COR): The Contracting Officer will designate, in writing, a COR. The COR will have authority to take certain actions specifically provided and within the limitations prescribed in the designation. A copy of the designation will be furnished to the Contractor. In no event will the COR, by virtue only of his/her designation as such, empowered to execute or agree to any contract modification thereof. The Contracting Officer will retain the ultimate responsibility for the administration of the contract. Any discrepancy resulting from coordination with or advisement from the COR shall be addressed, in writing, to the Contracting Officer. The COR monitors all technical aspects of the contract and assists in contract administration. The COR is authorized to perform the following functions: Assures that the Contractor performs the technical requirements of the contract;

performs inspections necessary in connection with contract performance; maintains written and oral communications with the Contractor concerning technical aspects of the contract; issues written interpretations of technical requirements, including government drawings, designs, specifications; monitors Contractor's performance and notifies both the KO and Contractor of any deficiencies; coordinates availability of government furnished property, and provides site entry of Contractor personnel.

1.6.9.1. The Contracting Officer will designate, in writing, an Alternate Contracting Officer’s Representative. The Alternate COR will have authority to take certain actions specifically provided and within the limitations prescribed in the designation. A copy of the designation will be furnished to the Contractor. In no event will the Alternate COR, by virtue only of his/her designation as such, empowered to execute or agree to any contract modification thereof.

The Contracting Officer will retain the ultimate responsibility for the administration of the contract. The Alternate COR’s authority shall only be in effect during the absence of the COR.

1.6.10. Key Personnel: Key personnel shall not be added to or removed from the contract without express acknowledgement of the COR. Any changes to the working status of these key personnel shall be transmitted (in writing) to the KO/COR within ten (10) work days of the proposed change. If, for any reason, any of the key personnel becomes, or is expected to become, unavailable for work under this contract for a continuous period exceeding 30 work days the contractor shall promptly replace personnel with personnel who possess qualifications equal to or better than that of the original employee. The Contractor shall ensure all key personnel terminated or released from employment under this contract are replaced within ten (10) work days of the termination.

1.6.10.1. The follow are considered key personnel by the Government: The Contractor shall provide a Program Manager (PM) who shall be responsible for the performance of the work under this contract. The name of this person, and an Alternate PM (APM), who shall act for the Contractor when the PM is absent, shall be designated in writing to the KO at the post award conference. The PM or APM shall have full authority to act for the Contractor on all contract matters relating to daily operation of this contract. The PM or APM shall be available between the hours of 8:00 AM to 4:30 PM, Monday through Friday, except federal holidays or when the government facility is closed for administrative reasons.

The following personnel are considered key personnel by the government: The contractor shall provide a contract manager who shall be responsible for the performance of the work. The name of this person and an alternate who shall act for the contractor when the manager is absent shall be designated in writing to the contracting officer. The contract manager or alternate shall have full authority to act for the contractor on all contract matters relating to daily operation of this contract. The contract manager or alternate shall be available between 8:00 a.m. to 4:30 p.m. Monday thru Friday.

1.6.10.2. Identification of Contractor Employees: All contract personnel attending meetings where their contractor status is not obvious to third parties are required to identify themselves as such to avoid creating an impression in the minds of members of the public that they are Government officials. They must also ensure that all documents or reports produced by contractors are suitably marked as contractor products or that contractor participation is appropriately disclosed.

1.6.11. General: (This subsection is applicable to ALL Contractor personnel).

1.6.11.1. The Contractor shall be responsible for ensuring all personnel performing work under this contract possess and maintain current certifications as indicated in this PWS during the execution of this contract.

1.6.11.2. Contractor personnel performing work under this contract shall be able to read, write, speak, and understand the English language to effectively carry out all contract requirements. They shall have a command of both the written and spoken English language to properly clearly, and effectively communicate in person or via electronic devices (telephone or Email) with co-workers, customers, and the general public.

1.6.11.3. Contractor personnel performing work under this contract shall be U.S. citizens unless the provisions of Army Regulation 25-2, Information Assurance have been fully completed and approval has been granted by the Government for the non-U.S. citizen to perform the required support. Contractor Personnel Appearance and Performance: It is essential that all Contractor personnel meet the highest standards of professionalism and personal integrity. The Contractor shall ensure their personnel do not perform work under the influence of alcohol, illegal prescribed drugs or any other incapacitating agents. Contractor personnel shall be neatly groomed and dressed in business casual attire to present a professional appearance at all times.

1.6.11.4 Conduct of Personnel: The Contracting Officer may require the Contractor to remove from the job site any employee working under this contract for reasons of misconduct, security, or found to be under the influence of alcohol, drugs, or other incapacitating agents. Contractor employees shall be subject to dismissal from the premises upon determination by the Contracting Officer that such action is necessary in the interest of the Government. In accordance with (IAW) Joint Ethics Regulations, DOD 5500.7-R, and 18 U.S.C. 1382 (1972), The removal from the job site or dismissal from the premises shall not relieve the Contractor of the requirement of providing sufficient personnel to perform the services as required by this contract.

1.6.12. Data Rights: The Government has unlimited rights to all documents/material produced under this contract.

These documents and materials shall not be used or sold by the contractor without written permission from the Contracting Officer. All materials supplied to the Government shall be the sole property of the Government and may not be used for any other purpose. This right does not abrogate any other Government rights. The Contractor shall NOT post information to public website or social media locations, personal or professional that in any way disclose participants, discussions, pictures, etc. before, during or after the contract period of performance without the express consent of the Government. The use of propaganda violates DOD Commercial Use of Imagery Guidelines stated at (http://www.defenseimagery.mil/products/DODimagery/commercialuse.html). The Contractor shall not cite any information (e.g., contract information, pictures, locations, etc.) obtained through this contract on any marketing tools to include its company website.

1.6.13. Organizational Conflict of Interest: Contractor and subcontractor personnel performing work under this contract may receive, have access to or participate in the development of proprietary or source selection information (e.g., cost or pricing information, budget information or analyses, specifications or work statements, etc.) or perform evaluation services which may create a current or subsequent Organizational Conflict of Interests (OCI) as defined in FAR Subpart 9.5. The Contractor shall notify the Contracting Officer immediately whenever it becomes aware that such access or participation may result in any actual or potential OCI and shall promptly submit a plan to the Contracting Officer to avoid or mitigate any such OCI. The Contractor’s mitigation plan will be determined to be acceptable solely at the discretion of the Contracting Officer and in the event the Contracting Officer unilaterally determines that any such OCI cannot be satisfactorily avoided or mitigated, the Contracting Officer may affect other remedies as he or she deems necessary, including prohibiting the Contractor from participation in subsequent contracted requirements which may be affected by the OCI.

1.6.14 PHASE IN /PHASE OUT PERIOD N/A.

1.6.15 General Security Requirements:

1.6.15.1 Anti-Terrorism (AT) Level I Training: Contractor personnel performing work under this contract that require access to Army installations, facilities and controlled access areas shall complete AT Level I awareness training within 30 calendar days after commencing performance under this contract. The Contractor shall submit employee certificates of completion within 30 calendar days after completion of the training. AT Level I awareness training is available at the following website: https://jkodirect.jten.mil/Atlas2/page/login/Login.jsf.

1.6.15.2 iWATCH Training: The Contractor shall brief all personnel performing work under this contract on the local iWATCH program [training standards provided by the requiring activity Anti-Terrorism Office (ATO)]. This local developed training will be used to inform employees of the types of behavior to watch for and instruct employees to report suspicious activity to the COR. This training shall be completed within 30 calendar days of contract award with the results reported to the COR NLT 45 calendar days after contract award. New employees shall complete the training within 10 calendar days of commencing performance of work under this contract, with the results reported to the COR NLT 15 calendar days.

1. 6.15.2.1 iWatch is simply common awareness. Contract employees can be good sources of information. iWatch training would include organization instructions on “things to look for” and a phone number to call in case the contract employees have information regarding possible terrorist or criminal activities. Providing contractors with awareness materials such as the iWatch brochure or wallet card is a cost effective alternative to training. The card describes suspicious activity and can be modified to include the COR in reporting procedures. Samples of the iWatch brochure and posters are available on the Antiterrorism Enterprise Portal (ATEP) at https://army.deps.mil/army/sites/PMG/prog/ATEP/iWATCH%20Army/Forms/AllItems.aspx and https://www.army.mil/e2/c/downloads/287489.pdf.

1.6.15.3. OPSEC Training: All Contractor employees and sub-Contractor employees performing services under this contract will complete Level I OPSEC training within 30 calendar days of employment under this contract.

National Industrial Security Program (NISP).

The Contractor shall implement and maintain a security program for control of personnel, property, and information, including, unclassified and classified materials, documents, and records. Contractor shall comply with FAR 52.204- 2, Security Requirements. This clause involves access to information classified “Confidential,” “Secret,” or “Top Secret” and requires Contractors to comply with—(1) The Security Agreement (DD Form 441), including the National Industrial Security Program Operating Manual (DoD 5220.22-M); any revisions to DOD 5220.22-M, notice of which has been furnished to the Contractor. In addition, the Contractor’s security program shall include provisions for, but not limited to:

a. Initial and Annual Operations Security (OPSEC) awareness training IAW AR 530-1. Operations Security, new contract employees shall complete Level I OPSEC training within 30 calendar days of their reporting for duty and annually thereafter.

b. Receiving, storing, disseminating, transmitting, transporting, and protecting items classified as CONFIDENTIAL or SECRET by the Government, including the use of courier cards.

c. In-processing and out-processing Contractor personnel for security matters.

d. Obtaining Contractor personnel security clearances.

e. Documenting and reporting actual and potential security problems.

f. Initiating proper procedures to correct documented problems and implementing corrective procedures in the Contractor's security program.

g. Filing Classified Documents. All Government-furnished classified and unclassified files in existence at the contract performance start date and those generated under this contract shall be maintained in accordance with AR 25-400-2 or other applicable regulations. Files shall be transferred to the KO or designated representative upon completion of the contract period or last day of contract performance, whichever comes first. Such files are the property of the U.S. Government. The Contractor shall provide security of classified documents in accordance with AR 380-5 and DOD 5200.1-R, NISP Operating Manual.

PART 2

DEFINITIONS & ACRONYMS

2. DEFINITIONS AND ACRONYMS:

2.1. DEFINITIONS:

2.1.1. CONTRACTOR. A supplier or vendor awarded a contract to provide specific supplies or service to the government. The term used in this contract refers to the prime.

2.1.2. CONTRACTING OFFICER. A person with authority to enter into, administer, and or terminate contracts, and make related determinations and findings on behalf of the government. Note: The only individual who can legally bind the government.

2.1.3. CONTRACTING OFFICER'S REPRESENTATIVE (COR). An employee of the U.S. Government appointed by the contracting officer to administer the contract. Such appointment shall be in writing and shall state the scope of authority and limitations. This individual has authority to provide technical direction to the Contractor as long as that direction is within the scope of the contract, does not constitute a change, and has no funding implications. This individual does NOT have authority to change the terms and conditions of the contract.

2.1.4. DEFECTIVE SERVICE. A service output that does not meet the standard of performance associated with the Statement of Work.

2.1.5. DELIVERABLE. Anything that can be physically delivered, but may include non-manufactured things such as meeting minutes or reports.

2.1.6. KEY PERSONNEL. Contractor personnel that are evaluated in a source selection process and that may be required to be used in the performance of a contract by the Key Personnel listed in the PWS.

2.1.7. PHYSICAL SECURITY. Actions that prevent the loss or damage of Government property.

2.1.8. QUALITY ASSURANCE. The government procedures to verify that services being performed by the Contractor are performed according to acceptable standards.

2.1.9. QUALITY ASSURANCE Surveillance Plan (QASP). An organized written document specifying the surveillance methodology to be used for surveillance of contractor performance.

2.1.10. QUALITY CONTROL. All necessary measures taken by the Contractor to assure that the quality of an end product or service shall meet contract requirements.

2.1.11. SUBCONTRACTOR. One that enters into a contract with a prime contractor. The Government does not have privity of contract with the subcontractor.

2.2. ACRONYMS:

ACOR Alternate Contracting Officer's Representative AFARS Army Federal Acquisition Regulation Supplement AR Army Regulation ACS Army Community Services CFR Code of Federal Regulations COR Contracting Officer Representative DA Department of the Army DFARS Defense Federal Acquisition Regulation Supplement DOD Department of Defense FAP Family Advocacy Program FAR Federal Acquisition Regulation

KO Contracting Officer OCI Organizational Conflict of Interest PIPO Phase In/Phase Out POC Point of Contact QA Quality Assurance QAP Quality Assurance Program QASP Quality Assurance Surveillance Plan QC Quality Control QCP Quality Control Program TE Technical Exhibit

PART 3

GOVERNMENT FURNISHED PROPERTY, EQUIPMENT, AND SERVICES

3. GOVERNMENT FURNISHED ITEMS AND SERVICES:

3.1. Services: The Government will not provide any personnel, services, facilities, utilities or equipment.

PART 4

CONTRACTOR FURNISHED ITEMS AND SERVICES

4. CONTRACTOR FURNISHED ITEMS AND RESPONSIBILITIES:

4.1 The Contractor shall furnish all supplies, equipment, facilities and services required to perform work under this contract that are not listed under Section 3 of this PWS.

PART 5

SPECIFIC TASKS

5.1. Basic Task: Contractor shall provide print media advertisements and 30 and 15 second ACS/FAP digital advertisements broadcast on a variety of digital mobile formats in local areas known to contain a high population of military families.

5.1.1. The ACS/FAP 30 and 15 seconds digital video advertisements will be broadcasted on desktop and mobile devices with a minimum of 400,000 impressions during the period of performance.

5.2. Advertisements. Video Shoot. Contractor shall create a product using compelling, targeted videos to reach the specific Fort Bragg demographic. Professional video shoots shall include a video strategist, an advanced copywriting team, on-site interviews and/or voiceover.

Contractor shall produce 24 finished videos (mp4 files), eight (8) at 30 seconds, and sixteen (16) at 15 seconds.

Topics will vary month to month. Monthly meetings with a video strategist will be arranged between the Contractor and COR to discuss goals, demographic, create a storyboard. Videos shall be created and reviewed to ensure acceptable quality, with unlimited revisions.

Targeted Ad campaign shall push created videos including showing them via Facebook, Instagram, YouTube, Connected TV, such as Hulu, Roku. Video display ad impression (field of view) campaign shall reach the targeted demographic no matter where they are on the internet. Minimum monthly impressions: 10,500 on Social Media;

15,000 on Connected TV; 4,000 on YouTube videos; 29,500 monthly Video Ads across the internet, which shall play before, mid and after videos viewed on the web by targeted demographic.

Ads shall be shown within the flow of content on social media feed on both desktop and mobile devices.

Minimal acceptable Ad sizes for Instagram: 1200 x 628, 1080 x 1080, 1936 x 1936.

Minimal acceptable Ad sizes for Facebook: 1200 x 444, 1200 x 900, 1200 x 628, 600 x 600.

Targeted Display Impressions. Minimum 150,000 monthly impressions. Banner elements on the web shall be delivered to target demographic via geography, online search behavior and psychographics. Acceptable pixel sizes:

300 x 250, 320 x 50 (mobile), 970 x 90, 728 x 90, 300 x 600, 160 x 600.

Search Engine Marketing. Contractor shall ensure that Soldiers and Family members who are actively searching for ACS/FAP services shall have those results delivered on a Google/Bing/Yahoo results page at the top. Minimum monthly impressions shall be 27,000 with a minimum of 810 clicks.

5.3. Print Media ads shall run once per week in a local printed newspaper with a circulation of 135,000 copies.

Weekly ads shall appear in the Paraglide, which has a circulation of 45,000 copies on Fort Bragg proper and Linden Oaks housing area. Weekly ads shall appear in a free newspaper for the Hope Mills area. Weekly ads shall appear in Fort Bragg Life, a free newspaper with a circulation of 30,000 copies. Each print ad shall be full color and measure 5.125” X 15”. Total of sixteen (16) ads per month (1 per week in 4 publications as per above).

Sticky Note Print Media Advertisements on the front page of the Fayetteville Observer (56,000 quarterly). Each sticky note shall measure 3” x 3”, full color front, with black and white sticky back.

The Contractor shall provide expertise in both print product and web based graphic design. The Contractor shall provide creative talent capable of developing high quality graphic products that support the campaign tactics and convey the objectives of this campaign.

5.4. Contractor Manpower Reporting: The contractor will report ALL contractor labor hours (including subcontractor labor hours) required for performance of services provided under this contract for the Department of the Army via a secure data collection site. The contractor is required to completely fill in all required data fields using the following web address: http://www.ecmra.mil, and then click on “Department of the Army CMRA” or the icon of the DOD organization that is receiving or benefitting from the contracted services. Reporting inputs will be for the labor executed during the period of performance during each Government FY, which runs from October 1 through September 30. While inputs may be reported any time during the FY, all data shall be reported no later than October of each calendar year, beginning with 2013. Contractors may direct questions to the help desk by clicking on “Send an email” which is located under the Help Resources ribbon on the right side of the login page of the applicable Service/Component’s CMR website at http://www.ecmra.mil. The required data fields include:

(1) Contracting Office, Contracting Officer, Contracting Officer's Technical Representative;

(2) Contract number, including task and delivery order number;

(3) Beginning and ending dates covered by reporting period;

(4) Contractor name, address, phone number, e-mail address, identity of contractor employee entering data;

(5) Estimated direct labor hours (including sub-contractors);

(6) Estimated direct labor dollars paid this reporting period (including sub- contractors);

(7) Total payments (including sub-contractors);

(8) Predominant Product Service Code (PSC)/Federal Service Code (FSC) reflecting services provided by contractor (and separate predominant PSC/FSC for each sub-contractor if different);

(9) Estimated data collection cost;

(10) Organizational title associated with the Unit Identification Code (UIC) for the Army Requiring Activity (the Army Requiring Activity is responsible for providing the contractor with its UIC for the purposes of reporting this information);

(11) Locations where contractor and sub-contractors perform the work (specified by zip code in the United States and nearest city, country, when in an overseas location, using standardized nomenclature provided on website);

(12) Presence of deployment or contingency contract language; and

(13) Number of contractor, and sub-contractor employees deployed in theater this reporting period (by country).

As part of its submission, the contractor will also provide the estimated total cost (if any) incurred to comply with this reporting requirement.

PART 6

APPLICABLE PUBLICATIONS

6. APPLICABLE PUBLICATIONS (CURRENT EDITIONS).

6.1. The Contractor must abide by all applicable regulations, publications, manuals, and local policies and procedures.

(1) DOD Commercial Use of Imagery Guidelines

(2) AR 190-13 Army Physical Security Program

PART 7

TECHNICAL EXHIBIT LISTING

7. Technical Exhibit List:

7.1. Technical Exhibits:

(1) Technical Exhibit 1 Performance Requirements Summary

(2) Technical Exhibit 2 Deliverables Schedule

TECHNICAL EXHIBIT 1

Performance Requirements Summary

PERFORMANCE

OBJECTIVE

(PWS 5.1—5.2)

PERFORMANCE

STANDARD

THRESHOLD

INCENTIVE /

DISINCENTIVE

PRS # 1

The contractor shall provide 30 and 15 second ACS/FAP commercials

ACS/FAP advertisements shall be visible in Search Engine Marketing, social media platforms and selected websites as specified in the PWS

100% Compliance Both good and poor performance will be reflected in monthly Performance Evaluation and in CPARS.

OBJECTIVE

(PWS 5.3)

PERFORMANCE

STANDARD

THRESHOLD

INCENTIVE /

DISINCENTIVE

PRS # 2

The contractor shall provide weekly print media advertisements in PWS specified periodicals.

ACS/FAP advertisements shall appear in PWS specified periodicals at the desired size and color, as approved.

100% Compliance Both good and poor performance will be reflected in monthly Performance Evaluation and in CPARS.

Note: Government surveillance of contractor performance is not limited to the Performance Objectives as outlined in this PRS. The government reserves the right to conduct compliance surveillance of any contractual requirement of this acquisition.

ATTACHMENT 2

Deliverables Schedule

Deliverable Frequency # of Copies Medium/Format Submit To

QCP

PWS Para 1.6.1

Within 30 days after contract award. KO and COR within 5 working days when changes are made thereafter

1 PDF file KO, COR

Contractor Personnel Roster PWS Para1.6.7.2.

10 Workdays prior to commencing work. Update this roster within 10 calendar days when personnel changes occur

1 PDF file KO, COR

Anti-Terrorism (AT) Level I Training PWS Para1.6.15.1

Within 30 calendar days after commencing performance under this contract, submit employee certificates of completion of the training

1 PDF file KO, COR iWATCH Training PWS Para1.6.15.2

Training shall be completed within 30 calendar days of contract award results reported to the COR NLT 45 calendar days after contract award.

New employees shall complete the training within 10 calendar days of commencing performance of work with the results reported to the COR NLT 15 calendar days.

1 PDF file KO, COR

OPSEC Training PWS Para1.6.15.3

Complete Level I OPSEC training within 30 calendar days of employment under this contract.

1 PDF File KO, COR

CLAUSES INCORPORATED BY FULL TEXT

52.252-1 SOLICITATION PROVISIONS INCORPORATED BY REFERENCE (FEB 1998)

This solicitation incorporates one or more solicitation provisions by reference, with the same force and effect as if they were given in full text. Upon request, the Contracting Officer will make their full text available. The offeror is cautioned that the listed provisions may include blocks that must be completed by the offeror and submitted with its quotation or offer. In lieu of submitting the full text of those provisions, the offeror may identify the provision by paragraph identifier and provide the appropriate information with its quotation or offer. Also, the full text of a solicitation provision may be accessed electronically at this/these address(es):

http://farsite.hill.af.mil/

(End of provision)

52.252-2 CLAUSES INCORPORATED BY REFERENCE (FEB 1998)

This contract incorporates one or more clauses by reference, with the same force and effect as if they were given in full text. Upon request, the Contracting Officer will make their full text available. Also, the full text of a clause may be accessed electronically at this/these address(es):

http://farsite.hill.af.mil/

(End of clause)

CLAUSES INCORPORATED BY REFERENCE

52.203-3 Gratuities APR 1984 52.203-18 Prohibition on Contracting With Entities That Require Certain

Internal Confidentiality Agreements or Statements-- Representation

JAN 2017

52.203-19 Prohibition on Requiring Certain Internal Confidentiality Agreements or Statements

JAN 2017

52.204-7 System for Award Management OCT 2018 52.204-8 Annual Representations and Certifications OCT 2018 52.204-10 Reporting Executive Compensation and First-Tier

Subcontract Awards

OCT 2018

52.204-13 System for Award Management Maintenance OCT 2018 52.204-16 Commercial and Government Entity Code Reporting JUL 2016 52.204-18 Commercial and Government Entity Code Maintenance JUL 2016 52.204-19 Incorporation by Reference of Representations and

Certifications.

DEC 2014

52.204-21 Basic Safeguarding of Covered Contractor Information Systems

JUN 2016

52.209-6 Protecting the Government's Interest When Subcontracting With Contractors Debarred, Suspended, or Proposed for Debarment

OCT 2015

52.209-10 Prohibition on Contracting With Inverted Domestic Corporations

NOV 2015

52.212-1 Instructions to Offerors--Commercial Items OCT 2018 52.212-2 Evaluation - Commercial Items OCT 2014 52.217-5 Evaluation Of Options JUL 1990 52.219-14 (Dev) Limitations on Subcontracting (DEVIATION 2019-O0003). JAN 2019 52.222-43 Fair Labor Standards Act And Service Contract Labor

Standards - Price Adjustment (Multiple Year And Option Contracts)

AUG 2018

52.223-18 Encouraging Contractor Policies To Ban Text Messaging While Driving

AUG 2011

52.225-13 Restrictions on Certain Foreign Purchases JUN 2008 52.225-25 Prohibition on Contracting with Entities Engaging in Certain

Activities or Transactions Relating to Iran-- Representation and Certifications.

AUG 2018

52.232-8 Discounts For Prompt Payment FEB 2002 52.232-11 Extras APR 1984 52.232-23 Assignment Of Claims MAY 2014 52.232-33 Payment by Electronic Funds Transfer--System for Award

Management

OCT 2018

52.232-39 Unenforceability of Unauthorized Obligations JUN 2013 52.232-39 Unenforceability of Unauthorized Obligations JUN 2013 52.232-40 Providing Accelerated Payments to Small Business

Subcontractors

DEC 2013

52.233-1 Disputes MAY 2014 52.233-3 Protest After Award AUG 1996 52.233-4 Applicable Law for Breach of Contract Claim OCT 2004 52.243-1 Changes--Fixed Price AUG 1987 52.243-7 Notification Of Changes JAN 2017 52.244-6 Subcontracts for Commercial Items AUG 2019 52.246-4 Inspection Of Services--Fixed Price AUG 1996 52.249-1 Termination For Convenience Of The Government (Fixed

Price) (Short Form)

APR 1984

52.253-1 Computer Generated Forms JAN 1991 252.201-7000 Contracting Officer's Representative DEC 1991 252.203-7000 Requirements Relating to Compensation of Former DoD

Officials

SEP 2011

252.203-7002 Requirement to Inform Employees of Whistleblower Rights SEP 2013 252.203-7005 Representation Relating to Compensation of Former DoD

Officials

NOV 2011

252.204-7003 Control Of Government Personnel Work Product APR 1992 252.204-7004 Antiterrorism Awareness Training for Contractors. FEB 2019 252.204-7008 Compliance With Safeguarding Covered Defense Information

Controls

OCT 2016

252.204-7012 Safeguarding Covered Defense Information and Cyber Incident Reporting

OCT 2016

252.204-7015 Notice of Authorized Disclosure of Information for Litigation Support

MAY 2016

252.204-7015 Notice of Authorized Disclosure of Information for Litigation Support

MAY 2016

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