Amendment_0001_to_Solicitation_W91247-19-Q-0011_Print_and_Digital_Ads.pdf

AMENDMENT OF SOLICITATION/MODIFICATION OF CONTRACT

Except as provided herein, all terms and conditions of the document referenced in Item 9A or 10A, as heretofore changed, remains unchanged and in full force and effect.

15A. NAME AND TITLE OF SIGNER (Type or print)

30-105-04EXCEPTION TO SF 30

APPROVED BY OIRM 11-84

STANDARD FORM 30 (Rev. 10-83) Prescribed by GSA

FAR (48 CFR) 53.243

The purpose of this amendment is to provide responses to vendor questions.

1. CONTRACT ID CODE PAGE OF PAGES

J 1 5

16A. NAME AND TITLE OF CONTRACTING OFFICER (Type or print)

16C. DATE SIGNED

BY 10-Sep-2019

16B. UNITED STATES OF AMERICA15C. DATE SIGNED15B. CONTRACTOR/OFFEROR

(Signature of Contracting Officer)(Signature of person authorized to sign)

8. NAME AND ADDRESS OF CONTRACTOR (No., Street, County, State and Zip Code) X W9124719Q0011

X 9B. DATED (SEE ITEM 11)

05-Sep-2019

10B. DATED (SEE ITEM 13)

9A. AMENDMENT OF SOLICITATION NO.

11. THIS ITEM ONLY APPLIES TO AMENDMENTS OF SOLICITATIONS

X The above numbered solicitation is amended as set forth in Item 14. The hour and date specified for receipt of Offer is extended, X is not extended.

Offer must acknowledge receipt of this amendment prior to the hour and date specified in the solicitation or as amended by one of the following methods:

(a) By completing Items 8 and 15, and returning copies of the amendment; (b) By acknowledging receipt of this amendment on each copy of the offer submitted;

or (c) By separate letter or telegram which includes a reference to the solicitation and amendment numbers. FAILURE OF YOUR ACKNOWLEDGMENT TO BE RECEIVED AT THE PLACE DESIGNATED FOR THE RECEIPT OF OFFERS PRIOR TO THE HOUR AND DATE SPECIFIED MAY RESULT IN

REJECTION OF YOUR OFFER. If by virtue of this amendment you desire to change an offer already submitted, such change may be made by telegram or letter, provided each telegram or letter makes reference to the solicitation and this amendment, and is received prior to the opening hour and date specified.

12. ACCOUNTING AND APPROPRIATION DATA (If required)

13. THIS ITEM APPLIES ONLY TO MODIFICATIONS OF CONTRACTS/ORDERS.

IT MODIFIES THE CONTRACT/ORDER NO. AS DESCRIBED IN ITEM 14.

A. THIS CHANGE ORDER IS ISSUED PURSUANT TO: (Specify authority) THE CHANGES SET FORTH IN ITEM 14 ARE MADE IN THE

CONTRACT ORDER NO. IN ITEM 10A.

B. THE ABOVE NUMBERED CONTRACT/ORDER IS MODIFIED TO REFLECT THE ADMINISTRATIVE CHANGES (such as changes in paying office, appropriation date, etc.) SET FORTH IN ITEM 14, PURSUANT TO THE AUTHORITY OF FAR 43.103(B).

C. THIS SUPPLEMENTAL AGREEMENT IS ENTERED INTO PURSUANT TO AUTHORITY OF:

D. OTHER (Specify type of modification and authority)

E. IMPORTANT: Contractor is not, is required to sign this document and return copies to the issuing office.

14. DESCRIPTION OF AMENDMENT/MODIFICATION (Organized by UCF section headings, including solicitation/contract subject matter where feasible.)

10A. MOD. OF CONTRACT/ORDER NO.

2. AMENDMENT/MODIFICATION NO. 5. PROJECT NO.(If applicable)

6. ISSUED BY

3. EFFECTIVE DATE

10-Sep-2019

CODE

MICC CENTER - FORT BRAGG

MICC - FORT BRAGG

2175 REILLY ROAD STOP A

FORT BRAGG NC 28310-5000

W91247 7. ADMINISTERED BY (If other than item 6)

4. REQUISITION/PURCHASE REQ. NO.

CODE

See Item 6

FACILITY CODECODE

EMAIL:TEL:

W9124719Q0011

SECTION SF 30 BLOCK 14 CONTINUATION PAGE

SUMMARY OF CHANGES

SECTION SF 30 - BLOCK 14 CONTINUATION PAGE

The following have been added by full text:

QUESTIONS AND RESPONSES

SOLICITATION W91247-19-Q-0011

QUESTIONS AND RESPONSES

QUESTION 1: Whether companies from Outside USA can apply for this? (Like, from India or Canada)

RESPONSE: No, IAW the Performance Work Statement (PWS) paragraph 1.6.11.3, Contractor personnel performing work under this contract shall be U.S. citizens unless the provisions of Army Regulation 25-2, Information Assurance have been fully completed and approval has been granted by the Government for the non- U.S. citizen to perform the required support. PWS paragraph 1.6.11.2 also states that Contractor personnel performing work under this contract shall be able to read, write, speak, and understand the English language to effectively carry out all contract requirements. They shall have a command of both the written and spoken English language to properly clearly, and effectively communicate in person or via electronic devices (telephone or Email) with co-workers, customers, and the general public. In addition, PWS paragraph 1.6.15 General Security Requirements has requirements that cannot be completed utilizing a foreign entity. Finally, most companies from outside the United States cannot meet the requirements under Addendum to FAR Part 52.212-1 paragraphs 8 and 13.

QUESTION 2: Whether we need to come over there for meetings?

RESPONSE: IAW PWS Paragraph 1.6.8, the contracting office will hold periodic status or progress meetings with the contracting officer, the Contracting Officers Representative (COR), the contractor, and other personnel as necessary (at least quarterly) to discuss problems, progress of the contract, and contractor performance. This meeting will be held at a mutually agreed location or telephonically.

QUESTION 3: Can we perform the tasks (related to RFP) outside USA? (Like, from India or Canada)

RESPONSE: No. IAW PWS paragraph 1.6.5. Place of Performance: The 30 and 15 second ACS/FAP advertisements will be in print and digital media in local areas known to contain a high population of military families. These areas include Fort Bragg / Fayetteville /Cumberland County and the surrounding counties of Harnett, Lee, Hoke, Moore, Robeson, and Johnston. See answer to QUESTION # 1.

QUESTION 4: Can we submit the proposals via email?

RESPONSE: IAW Addendum to FAR Part 52.212-1 paragraph 1, only a quote submitted on the SF 1449 will be accepted and should be electronically emailed to the following address: william.d.covington2.civ@mail.mil and Ronald.r.newlan.civ@mail.mil and paragraph 14. The acceptable method of submitting quotes will be through e-mail.

QUESTION 5: Does the work have to be performed at Fort Bragg or is that just the placement area?

RESPONSE: Fort Bragg is the placement area where the work can be performed elsewhere although the distribution of the printed materials must be in the local area, see answer to QUESTION # 3.

QUESTION 6: Can you elaborate on PWS section 1.4.5 App Splash. Do we need to build an app splash page?

RESPONSE: Yes, IAW 1.4.5 App Splash uses to contractors mobile app to specifically promote the download of ACS app two (2) times per month or to announce event or program.

QUESTION 7: Regarding ACS Splash page, does that mean we’re promoting the ACS app download as the landing pages mentioned in PWS paragraph 1.4.4 SEM?

RESPONSE: Yes.

QUESTION 8: Regarding Interscroller video, is this a requirement specific to Fayetteville observer? If so, is it on their app or website?

RESPONSE: No, however the app is on the Fayetteville Observer website and should be available on other websites. IAW PWS paragraph 1.4.6, Interscroller video and still ads shall run on local news website (such as Fayetteville Observer) within content feed two (2) times per month, for 4 consecutive days, playing once per 12 hours per viewer.

QUESTION 9: How many websites should the 150,000 banner ad impressions be spread over?

RESPONSE: We are reaching 150,000 monthly impressions that is not tied to a specific number of websites. IAW PWS paragraph 1.4.3 Targeted display impressions (banner elements) shall be delivered to targeted audience as they navigate reputable, well-known and visited websites (such as ESPN, BBC, etc.), based on specified demographics, geography, online behaviors and psychographics. Campaigns will be paced to ensure consistent impressions throughout the month (150,000 monthly impressions).

QUESTION 10: Can you clarify the four newspapers for print ads?

RESPONSE: IAW PWS paragraph 5.3, the printed ads shall appear in the Fayetteville Observer, Paraglide (digital newspaper), Fort Bragg Life, and a Hope Mills, NC free newspaper.

QUESTION 11: How many sticky note ads are being requested?

RESPONSE: A total of 56,000 sticky note ads quarterly IAW PWS paragraph 1.4.8 Sticky Note Print Media Advertisements on the front page of the Fayetteville Observer (56,000 quarterly). Each sticky note shall measure 3” x 3”, full color front, with a black and white sticky back.

QUESTION 12: How many unique digital banner ads are requested over the Period of Performance?

RESPONSE: A total of 24 annually. IAW PWS paragraph 1.4.1, Video Advertisements shall include script strategizing and professional video shoot of 24 finished mp4 videos ads. ACS reserves unlimited revisions until satisfaction and will own full right to the videos produced. Videos will be placed on YouTube (4,000 views per month), social media (10,500 impressions monthly), connected TV (15,000 monthly impressions) and across the internet with pre-, mid- and post-roll video ads (29,500 monthly ads) to target our selected audience wherever they are on the internet.

The ACS/FAP 30 and 15 second video advertisements shall be displayable on desktop and mobile devices with a minimum of 400,000 impressions (field of view) during the period of performance. Contractor shall provide 8 videos of 30-seconds and 16 videos of 15-seconds. Contractor shall develop, design, shoot and submit all ad videos for approval prior to running. ACS/FAP may choose to edit the advertisement at any time during the period of performance. Minimum acceptable standards for video equipment must be equal to DSLR/Camcorder, tripod, lavmic and key light. All professional line, HD quality.

QUESTION 13: How many unique print ads are requested over the Period of Performance?

RESPONSE: The total is 192 annually IAW PWS paragraph 1.4.7 Print Media ads shall run once per week in a local printed newspaper with a circulation of 135,000 copies. Weekly ads shall appear in the Paraglide, which has a circulation of 45,000 copies on Fort Bragg proper and Linden Oaks housing area. Weekly ads shall appear in a free newspaper for the Hope Mills area. Weekly ads shall appear in Fort Bragg Life, a free newspaper with a circulation of 30,000 copies. Each print ad shall be full color and measure 5.125” x 15”. Total of sixteen (16) ads per month (1 per week in 4 publications as per above).

QUESTION 14: It looks like we need to send back the Standard Form (SF) 1449 with blocks 12, 17, 23, 24 and 30 filled out. In blocks 20, 23, and 24 we list the quantity and pricing?

RESPONSE: IAW ADDENDUM TO FAR 52.212-1, Instructions to Offerors paragraph 1….Submit signed and dated offers to the office specified in this solicitation at or before the exact time specified in this solicitation. Only a quote submitted on the SF 1449… The signature and date is block 30 on the SF 1449.

IAW ADDENDUM TO FAR 52.212-1 paragraph 6.a, The Quoter must submit a proposed job price amount for Contract Line Item (CLINs) 0001, 0002, 1001, and 1002 line item listed in the solicitation. There are blank lines on page 3-6 to enter the price for each CLIN.

Block 17 must be completed with the contractor’s information and Block 24 must contain the total price of the proposal.

QUESTION 15: On page 63, on item #5 "Vendor Shall Submit the Following Information", is there a specific format that you require?

RESPONSE: There is not a specific format, but it is much easier to fill in the information by writing the information in section a-f on ADDENDUM TO FAR 52.212-1 paragraph 8 VENDOR SHALL SUBMIT THE

FOLLOWING INFORMATION.

QUESTION 16: I am getting together with management tomorrow morning to take care of the solicitation. Once completed, could I send it to you before the deadline to ensure that nothing is missing that it is ok to be officially submitted?

RESPONSE: We will not evaluate any quotes to respond back to vendors for missing information as the requirements are clearly stated in ADDENDUM TO FAR 52.212-1, Instructions to Offerors paragraph 1.(3) CLOSING DATE/TIME. The solicitation will close and all responses (and amendments if applicable) shall be submitted no later than Friday, 13 September 2019 at 12:00 PM EST. Quoter shall put the solicitation number in the subject line of the email. In addition, please follow the instructions as published on ADDENDUM TO FAR 52.212-1 paragraph 5. VENDOR SHALL SUBMIT THE FOLLOWING INFORMATION. Technical Submission. a through i.

QUESTION 17: Would you please confirm that the contract will be tasked with video creation and production in the following quantity and the Department of the Army will not be providing video content: Provide 30 and 15 second video advertisements that shall be displayable on desktop and mobile devices with a minimum of 400,000 impressions (field of view) during the period of performance. Contractor shall provide 8 videos of 30-seconds and 16 videos of 15-seconds.

RESPONSE: Yes, the contractor will be tasked with video creation and production by providing 8 videos of 30-seconds and 16 videos of 15-seconds. See QUESTION # 12.

QUESTION 18: Has your agency had this service previously?

RESPONSE: No, this is a new advertising campaign requirement.

QUESTION 19: Are there samples of what is required?

RESPONSE: There are no samples of what is required.

(End of Summary of Changes)