A-2 UT RRB BYU I.A.02 Limited Competition Justification, Redacted.pdf

This is a Justification and Approval (J&A) document for a sole source procurement by the National Guard Bureau. The requirement is for recruiting advertisement services at Brigham Young University (BYU) sporting events, specifically for the BYU Out of Home marketing initiative. The contracting activity is USPFO-UT (Purchasing and Contracting) with the requiring activity being UT RRB, and the point of contact is redacted. The procurement is classified as a new contract action using a Firm Fixed Price contract type funded through O&M, Army appropriation.

The justification cites 10 USC 3204(a)(1) or 41 USC 3304(a)(1) as implemented in FAR 6.302-1, establishing that only one responsible source can satisfy agency requirements. BYU has been identified as the sole source based on its position as the largest college/university sports venue in Utah with the highest sellout rate and student participation in the state. The justification emphasizes that BYU's marketing and advertising services are provided internally and are unavailable from external sources, making BYU the only entity capable of reaching the target demographic for the Utah Recruiting mission within the geographical Utah county area. This requirement was previously procured as a sole source contract (W911YP25PA009) in July 2025. An intent to sole source will be published to allow for potential challengers.