A-2 Statement of Work.pdf
PDF 75 KB Posted
- Attached to
- BYU Sports Marketing Intent to Sole Source
- Solicitation number
- W911YP26RA0006
About this file
This is a Statement of Work (SOW) for BYU Football Season Advertising services to be provided by the Utah Army National Guard.
The contractor shall deliver a comprehensive marketing and advertising package during the 2026-2027 football season (01 JUL 2026 to 30 JUN 2027) to enhance in-game branding and awareness for the Utah Army National Guard via BYU home football games. The scope encompasses services for up to 20 game broadcasts, with the Utah Army National Guard Marketing Department selecting which games are included. The contractor must provide three primary deliverables: (1) Pre-Game Promotion—produce and air a promotional recruiting video during pre-game at every BYU home football game, with content provided by the government; (2) In-Game Promotion—provide on-screen logo viewing on the Big 12 Scoreboard videoboard throughout the season showing sponsorship, with the logo clearly visible and legible during broadcasts; and (3) Cougar Canyon Activation—provide a 10x10 physical location for an On Campus Recruiter at three home football games, with the contractor submitting a schedule of available games no later than 30 days prior to season start. The contractor is responsible for all personnel, equipment, materials, supervision, and services necessary to deliver the complete package. The Utah Army National Guard Marketing Department will provide all content for promotional videos, branding materials, and messaging. All deliverables will be reviewed and approved by the designated government representative, with the broadcast of commercials and display of virtual signage monitored for compliance with SOW requirements.
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Text version
Statement of Work BYU Football Season Advertising
1.0 Background
This Statement of Work (SOW) outlines the requirements for a comprehensive marketing and advertising package. The purpose of this package is to enhance in-game branding and awareness for Utah Army National Guard via BYU during football games. The services will be provided on the Big 12 Scoreboard during every home football game, to additionally include recruiting presence at Cougar Canyon Activation for 3 home football games.
2.0 Scope of Work
The contractor shall provide all personnel, equipment, materials, supervision, and other items and services necessary to deliver a complete football season advertising package as defined in this SOW. The work described in this SOW is for 20 game broadcasts, with the ability for UTAH ARMY NATIONAL GUARD to select which games are included throughout the season.
3.0 Specific Tasks
The contractor shall perform the following tasks:
• 3.1 Pre-Game Promotion:
• Produce and air a promotional recruiting video during pre-game at every BYU home football game.
• The content for the commercial spots will be provided by UTAH ARMY
NATIONAL GUARD MARKETING DEPARTMENT.
• The contractor shall ensure the commercials are inserted into the broadcast at appropriate times to maximize viewership and impact.
• 3.2 In-Game Promotion:
• Provide on-screen logo viewing showing sponsorship for the season-long in-game Big 12 scoreboard update on the videoboard throughout football season.
• The logo shall be clearly visible and legible during the broadcast.
• The branding and messaging for the advertising will be provided by UTAH
ARMY NATIONAL GUARD MARKETING DEPARTMENT.
• 3.3 Cougar Canyon Activation:
• Provide a 10x10 location for the On Campus Recruiter (OCR) to be present for 3 home football games.
• The contractor shall provide a schedule of available home games to UTAH ARMY NATIONAL GUARD MARKETING DEPARTMENT no later than 30 days prior to the start of the season.
4.0 Deliverables
The contractor shall provide the following deliverables:
Deliverable Quantity Due Date
In-Game Promotion NA, all season long NA, all season long
Pre-Game Videoboard Promotion NA, all season long NA, all season long
Cougar Canyon 10x10 Activation 3 Within 30 days of first football home game
5.0 Period of Performance
The period of performance for this contract will be from 01 JUL 2026 to 30 JUN 2027.
6.0 Government-Furnished Information (GFI)
UTAH ARMY NATIONAL GUARD MARKETING DEPARTMENT will provide the following:
• Content for the promotional recruiting video for the pre-game promotion.
• Branding for the in-game promotion.
• Branding and messaging for the pre-game promotion.
7.0 Acceptance Criteria
All deliverables will be reviewed and approved by the designated government representative.
The broadcast of commercials and display of virtual signage will be monitored for compliance with the requirements of this SOW.
| A-2 BYU Sole Source.pdf |
| JUSTIFICATION and APPROVAL for SOLE SOURCE |
| An identification of the statutory authority permitting other than full and open competition: This acquisition is being conducted under the authority of Federal Acquisition Regulation (FAR) 6.302-1(a) |
| Identification of the Justification Rationale: |
| Fair and Reasonable Price Determination: Award issued under this individual sole source justification shall represent a fair and reasonable price as the agreed to pricing will be based upon price analysis in accordance with FAR 13.106-3(a)(2). There... |
| Actions to Increase Competition: The current requirement is limited to BYU Marketing because no other marketing venue in the geographical area has the marketing capacity that BYU has. A Special Intent to Award Sole Source Notice will be posted on SA... |
| Market Research conducted: Reviewed publicly available information in the marketplace on marketing contract actions on FPDS.gov. Conducted additional market research by reviewing prior year contracts awarded by our agency and other various governmen... |
| Technical Cognizance: As the technical requirement personnel, I certify that the supporting data under my cognizance included in the justification are accurate and complete to the best of my knowledge and belief. |
| A-3 BYU RSCAF.pdf |
| Blank Page |
| Blank Page |
File details come from the government source that posted it. Updated .