BAA Sources Sought Notice_Creative Performance_final.pdf

Ver. 20DEC2016

W911NF-23-S-0010

SOURCES SOUGHT NOTICE

REQUEST FOR WHITE PAPERS

BAA TOPIC II A.2.: ASSESSING AND DEVELOPING TECHNOLOGICAL FLUENCY FOR

THE FUTURE FORCE

“Creative Performance Behaviors with Technology”

INTRODUCTION

Broad Agency Announcement (BAA) W911NF-23-S-0010 was publicized on SAM.gov and Grants.gov on 01 May 2023. This Sources Sought Notice calls for White Paper submissions in reference to the BAA Topic II A.2.: ASSESSING AND DEVELOPING TECHNOLOGICAL FLUENCY FOR THE FUTURE FORCE. The United States Army Research Institute for the Behavioral and Social Sciences (ARI) Broad Agency announcement W911NF-23-S-0010, issued under the provisions of paragraph 6.102(d)(2) of the Federal Acquisition Regulation, provides for the competitive selection of basic and applied research and that part of development not related to the development of a specific system or hardware procurement. A Proposal submitted in response to this BAA and selected for award is considered to be the result of full and open competition and in full compliance with the provisions of Public Law 98-369, “The Competition in Contracting Act of 1984," and subsequent amendments.

Funding of research and development (R&D) within ARI areas of interest will be determined by funding constraints and priorities set during each budget cycle. Any award related to the submission of a White Paper and subsequent Proposal requested by this Notice is subject to funds availability and priorities. ARI may choose not to select any new award due to unavailability of funds or other factors.

The sequence of steps leading to an award is:

1) Request for White Paper initiated by ARI through this Sources Sought Notice

2) Submission of a timely White Paper no more than six pages in length (one page is the cover page) to the POC for the U.S. Army Contracting Command, wilveria.a.sanders.civ@army.mil, and copy furnish (CC) the ARI Technical Point of Contact (TPOC), margaret.j.toich.civ@army.mil.

3) The ARI will provide written or telephonic feedback for whitepapers submitted and will provide a response with either “encouraged to submit a proposal” or “not encouraged to submit a proposal”.

as per established criteria presented in Part III.

4) If the White Paper merits it, a request of a formal proposal initiated by ARI.

5) Submission of a timely, formal proposal.

6) Evaluation of the formal proposal as per established criteria presented in Part III.

7) Award for selected proposal based on availability of funds or other factors.

mailto:wilveria.a.sanders.civ@army.mil mailto:margaret.j.toich.civ@army.mil

This sequence allows earliest determination of the potential for funding and minimizes the labor and cost associated with submission of a full proposal that has minimal probability of being selected for funding.

Note that an interested Applicant must submit a White Paper electronically in order to be eligible to submit a formal proposal under this Notice. This Notice requires that a White Paper be submitted electronically no later than 26 September 2024, 5:00 PM Eastern Daylight Time. See Part V, Deadlines, for additional details. BAA W911NF-23-S-0010 allows several potential instrument types (e.g., contract, grant, cooperative agreement) to result from a successful proposal. For this Notice, the intention of the Government is to award a contract.

THOSE SUBMITTING A WHITE PAPER/PROPOSAL ARE CAUTIONED THAT ONLY A

GOVERNMENT CONTRACTING OR GRANTS OFFICER CAN OBLIGATE THE GOVERNMENT

THROUGH AWARD OF A LEGAL INSTRUMENT INVOLVING EXPENDITURE OF

GOVERNMENT FUNDS.

This Sources Sought Notice for a Requested White Paper consists of seven parts as follows:

• Part I: Research and Development Interests of the Requested White Paper

• Part II: Preparation and Submission

• Part III: Evaluation Criteria

• Part IV: Feedback

• Part V: Deadlines

• Part VI: Inquiries

• Part VII: References

ACC (APG) RTP Agency Point of Contact:

The POC for the US Army Contracting Command (Aberdeen Proving Ground) Research Triangle Park Division is: Ms. Wilveria Sanders, (919) 549-4328, wilveria.a.sanders.civ@army.mil.

ARI Agency Point of Contact:

The ARI POC for technical matters for this White Paper topic is: Dr. Margaret Toich, (571) 595-6997, margaret.j.toich.civ@army.mil.

I. RESEARCH AND DEVELOPMENT INTERESTS OF THE REQUESTED WHITE PAPER:

The United States Army Research Institute for the Behavioral and Social Sciences is the Army’s lead agency for the conduct of research, development, and analyses for Army readiness and performance via research advances and applications of the behavioral and social sciences that address personnel, organization, training, and leader development issues. ARI contracts with educational institutions, non-profit organizations, and private industry for research and development (R&D) in different areas, including the areas specifically identified in Section II - A W911NF-23-S-0010. Efforts funded under this White Paper request will only include Applied Research and/or Advanced Technology Development.

Applied Research provides a systematic expansion and application of knowledge to design and develop useful strategies, techniques, methods, tests, or measures that provide the means to meet a recognized and specific Army need. Applied Research precedes system specific technology investigations or development, but it should have a high potential to transition into the Advanced Technology Development (ATD) Program.

The ARI ATD Program includes the development of technologies, components, or prototypes that can be tested in field experiments and/or simulated environments. Projects in this category have a direct relevance to identified military needs. These projects should demonstrate the general military utility or cost reduction potential of technology in the areas of personnel selection, assignment, and retention;

training strategies and techniques; leader education and development; performance measurement; and team and inter-organizational mission effectiveness. These projects should be focused on a more direct operational benefit and if successful, the technology should be available for transition.

WHITE PAPER TOPIC: Creative Performance Behaviors with Technology

The Army Strategy specifically outlines a focus on innovating, prototyping, and fielding the next generation of combat systems in addition to researching and developing emerging technologies (U.S.

Army, 2018). These new technologies will impact Soldiers in Future Operating Environments (FOEs) by creating the need to develop a Force that is technologically fluent (TF) or able to creatively use, adapt, and synthesize new technologies to enhance performance. Ongoing research at ARI seeks to enable the creation, assessment, and development of a technologically fluent force across General Purpose Forces.

Multiple current ARI projects focus on assessing the nomological network of TF constructs. However, a measure of creative performance with technology is needed to help determine the efficacy of the assessments in creating a TF Force. As the Army continues to develop and field next generation technologies, training requirements will continue to increase. These requirements will outpace the Army’s ability to ensure Soldiers are fully prepared to use novel technologies in the FOE. This gap necessitates technological fluency in Soldiers for the Army to benefit from creative uses of technologies that Soldiers may not be formally trained on. The measurement of those creative performance behaviors will be critical to demonstrating the utility of classification and assignment efforts based on TF assessments. Thus, the aim of this project is to develop a criterion measure of individual-level creative performance with technology for future assignment and classification validation efforts within the U.S. Army.

Within the literature, creativity has been conceptualized and examined as both an antecedent (e.g., Yang & Hung, 2021; Zhang & Bartol, 2010) and an outcome (e.g., Liu et al., 2022; Tierney & Farmer, 2011).

In a recent review by Lua et al. (2024), the authors discuss creativity behaviors like idea implementation, innovative behavior, and personal initiative. Teng et al. (2020) examined the relationship between creative self-efficacy and innovative behavior. In the study, the authors used Scott and Bruce’s (1994) measure of innovative behaviors which includes items such as “generates creative ideas” and “develops adequate plans and schedules for the implementation of new ideas” (p. 607). For the purpose of this effort, we are interested in creativity as an outcome and, more specifically, creative performance with technology.

Creativity research is not novel to the U.S. Army, but largely exists at the antecedent level. Two previous job analysis projects included innovation and creativity in surveys of talent requirements (Boyle et al., 2022) and personnel characteristics (Royston & Lin, 2022) across military occupational specialties (MOS). Additional ARI efforts have examined divergent thinking (Russell et al., 2017) and creative thinking (Zaccaro et al., 2012). Results for these reports indicate the importance of creativity across MOS and ranks but are not specific to creative performance behaviors with technology.

The purpose of this project is to develop and validate a measure of creative performance with technology.

Measure items should capture individual-level indicators of creative performance that are relevant for Soldiers. This measure may capture a single domain or may involve multiple subscales. In turn, this metric will be used to inform assignment and classification decisions based on Soldier TF.

OBJECTIVES

In order to meet the research objectives under this request:

1. The Offeror shall describe the methods that they will use to answer the following questions:

a. What content should be included in the measure?

b. What, if any, typology should be used as a basis for the measure?

c. What method of assessment should be used for the measure (e.g., SJT, self-report, computerized, simulations)?

A successful White Paper will:

a. Be designed and scalable for use in General Purpose Forces.

b. Apply to multiple MOS.

c. Apply to deployment and garrison settings.

d. Consider novel hardware and software technologies in the FOE.

e. Leverage existing ARI creativity research efforts in scoping project tasks.

2. The Offeror shall describe the method that they will use to develop the creative performance with technology measure.

A successful White Paper will:

a. Describe how the measures will be developed and refined to improve reliability and validity.

b. Outline the method used to develop a product that is scalable to General Purpose Forces.

c. Describe a plan for preliminary measure validation to include gathering evidence for concurrent convergent and discriminant validity and face validity.

The award will be a 12-month period of performance with a budget not to exceed $320,000.

The Army Contracting Command- Aberdeen Proving Ground, RTP Division has the authority to award a variety of instruments, to include contracts, grants, and cooperative agreements. The ACC (APG) RTP Division reserves the right to use the type of instrument most appropriate for the effort proposed contract.

II. PREPARATION AND SUBMISSION OF A WHITE PAPER:

Preparation of White Paper

A White Paper should focus on describing details of the proposed research for both the base and if applicable, option (s) approach, including how it is innovative and how it could substantially advance the state of the science. Army relevance and potential impact should also be described, as well as an estimate of total cost for both the base and option approach. White Papers should present the effort in sufficient detail to allow evaluation of the concept's technical merit and its potential contributions to the Army mission.

A White Paper must be limited to six (6) pages (page one is the cover page) and an addendum in which the Applicant must include a biographical sketch (up to 300 words per individual) of all key personnel (i.e., Principal Investigators and Co-Principal Investigators) who will perform the research, highlighting their qualifications and experience as discussed below. All files and forms must be compiled into a single PDF file or MS Word document before submitting. Reviewers will be advised that they are only to review the cover page and up to five pages plus the addendum. Any pages submitted in excess of the six (6) page limit will not be reviewed or evaluated.

TECHNICAL INFORMATION FOR A WHITE PAPERS:

1. Technical Approach: A detailed discussion of the effort's scientific research objectives, approach, relationship to similar research, level of effort, and estimated total cost; include the nature and extent of the anticipated results, and if known, the manner in which the work will contribute to the accomplishment of the Army's mission related to this request and how this would be demonstrated.

2. Requests for Government Support: The type of support, if any that the Applicant requests of the Government (such as facilities, equipment, demonstration sites, test ranges, software, personnel or materials) shall be identified as Government Furnished Equipment (GFE), Government Furnished Information (GFI), Government Furnished Property (GFP), or Government Furnished Data (GFD). The Applicant shall indicate any Government coordination that may be required for obtaining equipment or facilities necessary to perform any simulations or exercises that would demonstrate the proposed capability.

3. The cost portion of the white paper shall contain a brief cost estimate including research hours, burden, material costs, travel, etc.

4. Key Personnel Biographical Information: As an addendum to the White Paper, the Applicant must include a biographical sketch (up to 300 words per individual) of all key personnel (i.e., Principal Investigators and Co-Principal Investigators) who will perform the research, highlighting their qualifications and experience.

RESTRICTIVE MARKINGS ON WHITE PAPERS:

1. The Applicant must identify any proprietary data the Applicant intends to be used only by the Government. The Applicant must also identify any technical data or computer software contained in the White Paper that is to be treated by the Government as limited rights or restricted rights respectively. In the absence of such identification, the Government will assume to have unlimited rights to all technical data or computer software presented in the White Paper. Records or data bearing a restrictive legend may be included in the White Paper, but must be clearly marked. It is the intent of the Army to treat all White Papers as procurement sensitive information before the award and to disclose their contents only to Government employees or designated support contractors for the purpose of procurement related activities only. Classified, sensitive, or critical information on technologies should not be included in a White Paper.

2. An Applicant is cautioned that portions of White Papers may be subject to release under terms of the Freedom of Information Act, 5 U.S.C. 552, as amended.

Submission of White Paper

White Papers must be submitted by e-mail to the POC for the U.S. Army Contracting Command, wilveria.a.sanders.civ@army.mil, and cc’d to the ARI Point of Contact (POC), margaret.j.toich.civ@army.mil, in electronic MS Word document format or PDF file format. Cite “ARI BAA W911NF-23-S-0010, Creative Performance Behaviors with Technology” in the e-mail subject line.

III. EVALUATION CRITERIA:

A White Papers and full Proposals received in response to this request will be evaluated by the ARI designated point of contact identified in this request using the following factors/criteria:

1. Scientific and Technical Merit- The overall scientific and/or technical merits of the proposed research.

2. Potential Contribution- The potential contributions to ARI’s mission.

3. Qualifications/Capabilities- Proposed principal investigator and key personnel qualifications, capabilities, related experience, and techniques and also institutional resources and facilities.

4. Cost- Addresses the level of support requested. Will be considered for realism, affordability, and appropriateness, and may be grounds for rejection independent of evaluation on other factors

The request for a proposal will be made based on the overall evaluation of a White Paper using the four criteria listed above. The overall scientific and/or technical merit of the proposed approach will be weighted more strongly than all of the other non-cost factors combined. All evaluation factors/criteria other than cost, when combined, are significantly more important than cost or price. A request for proposal may not necessarily be made to the lowest proposed price. During the evaluation of White Papers, ARI’s POC for technical matters may request a telecon with an Applicant, but telecons are not guaranteed nor required for competition and award purposes. ARI’s POC for technical matters reserves the right to evaluate a White Paper and request a proposal without discussions. The Applicant’s initial submission should contain the Applicant’s best terms from a technical and price standpoint. Once a full proposal has been requested, all communications must go through the POC for the U.S. Army Contracting Command.

If the White Paper evaluation results in the request and submission of a full proposal, the proposal will be evaluated by a panel of scientific peers using the same factors/criteria as those listed above under Evaluation Criteria. A request for a full proposal does not guarantee an award. The decision to award will be based on feedback from the panel, considerations presented by ARI’s POC for technical matters identified in this document, and other factors like budgetary constraints. ARI may choose not to select any award due to unavailability of funds or other factors.

IV. FEEDBACK:

Written or telephonic feedback will be provided to the Applicant regarding the White Paper’s scientific merit and potential contributions to the ARI’s mission. If the Government decides to request a full proposal, a written request will be sent to the Applicant. The Written Request will, at a minimum, invite a full proposal. The request may also include feedback intended to improve the proposal’s potential for award.

V. DEADLINES:

Electronic versions of the White Paper must be received by the POC for the U.S. Army Contracting Command and the ARI POC, with e-mail subject line “ARI BAA W911NF-23-S-0010, Creative Performance with Technology” by e-mail no later than 5:00 PM Eastern Daylight Time on 26 September 2024. Any extension to the White Paper submission deadline will be posted to SAM.gov and Grants.gov an amendment to this Notice. Note that a timely White Paper received under this Notice will be evaluated and considered for proposal requests throughout the period beginning 26 August 2024, and ending 26 September 2024. An extension of this timeline may be granted based on the number of White Papers submitted or other factors out of the control of the designated point of contact reviewing the White Papers. An Applicant will be notified by email if the White Paper evaluation timeline is extended beyond 26 September 2024.

Please refer to the BAA, W911NF-23-S-0010 for instructions for the submission of a full Proposal.

An Applicant is responsible for submitting an electronic White Paper or full proposal so as to be received and accepted at the Government site indicated in this Notice no later than the date and time specified above. When sending electronic files, an Applicant shall account for potential delays in file transfer from the originator’s computer to the Government website/computer server. An Applicant is encouraged to submit their response early (48 hours if possible) to avoid potential file transfer delays due to high demand or problems encountered in the course of submission.

An Applicant should receive confirmation of delivery at the Government site, not just successful relay from the Applicant’s system. Acceptable evidence to establish the time of receipt at the Government site includes documentary and electronic evidence of receipt maintained by the Government site. All submissions shall be submitted before the deadline identified above in order to be considered – no exceptions.

If an emergency or unanticipated event interrupts normal Government processes so that a White Paper or full proposal cannot be received at the site designated for receipt by the date and time specified above, then the date and time specified for receipt will be deemed to be extended to the same day and time specified in this Notice on the first work day on which normal Government processes resume.

An Applicant agrees to hold the terms of their White Paper and any subsequent proposal valid for 180 calendar days from the date of submission.

VI. INQUIRIES:

ACC (APG) RTP Agency Point of Contact (Contractual Questions)

The POC for the US Army Contracting Command (Aberdeen Proving Ground) Research Triangle Park Division is: Ms. Wilveria Sanders, (919) 549-4328, wilveria.a.sanders.civ@army.mil.

ARI Agency Point of Contact (Technical Questions)

The ARI POC for technical matters for this White Paper topic is: Dr. Margaret Toich (571) 595-6997, margaret.j.toich.civ@army.mil.

VII. REFERENCES:

mailto:margaret.j.toich.civ@army.mil

Boyle, B. E., Darbor, K. E., Cato, C. R., Kammerer, W., & Thurston, J. (2022). Survey of talent requirements: Talents, skills, and abilities of Army Officers by branch and functional area.

(Technical Report 1418). U.S. Army Research Institute for the Behavioral and Social Sciences.

Liu, F., Li, P., Taris, T. W., & Peeters, M. C. W. (2022). Creative performance pressure as a double‐ edged sword for creativity: The role of appraisals and resources. Human Resource Management, 61(6), 663–679. https://doi.org/10.1002/hrm.22116

Lua, E., Liu, D., & Shalley, C. E. (2024). Multilevel outcomes of creativity in organizations: An integrative review and agenda for future research. Journal of Organizational Behavior (John Wiley & Sons, Inc.), 45(2), 209–233. https://doi.org/10.1002/job.2690

Ohly, S., Sonnentag, S., & Pluntke, F. (2006). Routinization, work characteristics and their relationships with creative and proactive behaviors. Journal of Organizational Behavior, 27(3), 257–279.

https://doi.org/10.1002/job.376

Royston, R. P., & Lin, N. (2022). Army-wide job analysis for Officers: Branch and functional area-specific knowledge, skills, and behaviors requirements from the Army Talent Attribute Framework Volume I: Main report. (Technical Report 1425). U.S. Army Research Institute for the Behavioral and Social Sciences.

Russell, T. L., Paullin, C. J., Legree, P. J., Kilcullen, R. N., & Young, M. C. (2017). Identifying and validating selections tools for predicting officer performance and retention. (Research Note 2017-01). U.S. Army Research Institute for the Behavioral and Social Sciences.

Scott, S. G., & Bruce, R. A. (1994). Determinants of innovative behavior: A path model of individual innovation in the workplace. Academy of Management Journal, 37(3), 580–607.

https://doi.org/10.2307/256701

Teng, C.-C., Hu, C.-M., & Chang, J.-H. (2020). Triggering creative self-efficacy to increase employee innovation behavior in the hospitality workplace. Journal of Creative Behavior, 54(4), 912–925.

https://doi.org/10.1002/jocb.419

Tierney, P., & Farmer, S. M. (2011). Creative self-efficacy development and creative performance over time. Journal of Applied Psychology, 96(2), 277–293. https://doi.org/10.1037/a0020952

U.S. Army. (2018). The Army Strategy. https://www.army-mil.us/e2/downloads/rv7/the_army_strategy_2018.pdf

Yang, Z., & Hung, I. W. (2021). Creative thinking facilitates perspective taking. Journal of Personality & Social Psychology, 120(2), 278–299. https://doi.org/10.1037/pspa0000259

Zaccaro, S. J., Gilrane, V. L., Robbins, J. M., Bartholomew, L. N., Young, M. C., Kilcullen, R. N., Connelly, S., & Young, W. (2012). Officer individual differences: Predicting long-term continuance and performance in the U.S. Army. (Technical Report 1324). U.S. Army Research Institute for the Behavioral and Social Sciences.

Zhang, X., & Bartol, K. M. (2010). The influence of creative process engagement on employee creative performance and overall job performance: A curvilinear assessment. Journal of Applied Psychology, 95(5), 862–873. https://doi.org/10.1037/a0020173 https://doi.org/10.1002/hrm.22116 https://doi.org/10.1002/job.2690 https://psycnet.apa.org/doi/10.1002/job.376 https://doi.org/10.2307/256701 https://doi.org/10.1002/jocb.419 https://psycnet.apa.org/doi/10.1037/a0020952 https://www.army-mil.us/e2/downloads/rv7/the_army_strategy_2018.pdf https://www.army-mil.us/e2/downloads/rv7/the_army_strategy_2018.pdf https://doi.org/10.1037/pspa0000259 https://doi.org/10.1037/a0020173

The ARI POC for technical matters for this White Paper topic is: Dr. Margaret Toich (571) 595-6997, margaret.j.toich.civ@army.mil.