A01-Attachment-5.pdf

Department of the Army Pamphlet 25–91

Information Management: Visual Information

Visual Information Procedures

Headquarters Department of the Army Washington, DC 1 July 2014

UNCLASSIFIED

SUMMARY of CHANGE

DA PAM 25–91

Visual Information Procedures

This major revision, dated 1 July 2014--o Updates the types of visual information activities throughout, to include the removal of video teleconferencing from the purview of visual information (para 1-6).

o Updates the roles and functions performed throughout the Army in support of visual information (chap 2).

o Establishes Enterprise Multimedia Centers as the primary source for above-baseline visual information services (chap 3).

o Deletes the chapter on Annual Activity Reports (formerly chap 4).

o Adds description of Army Multimedia and Visual Information Directorate functions and core capabilities (chap 8).

o Adds guidance about visual information contracting (para 8-5).

o Provides an overview and procedures for Content Discovery and Access Catalog, which replaced the Defense Automation Visual Information System as the Department-of-Defense-wide automated system for managing visual information products and services (chap 9).

o Updates Army visual information processes and procedures (throughout).

o Makes administrative changes (throughout).

Headquarters Department of the Army Washington, DC 1 July 2014

Information Management: Visual Information

Visual Information Procedures

*Department of the Army Pamphlet 25–91

H i s t o r y . T h i s p u b l i c a t i o n i s a m a j o r revision.

S u m m a r y . T h i s p a m p h l e t e s t a b l i s h e s procedures for the Army Visual Informa-tion program.

Applicability. This pamphlet applies to t h e A c t i v e A r m y , t h e A r m y N a t i o n a l Guard/Army National Guard of the United States, and the U.S. Army Reserve, unless o t h e r w i s e s t a t e d . D u r i n g m o b i l i z a t i o n , p r o c e d u r e s i n t h i s p u b l i c a t i o n c a n b e m o d i f i e d t o s u p p o r t p o l i c y c h a n g e s a s necessary.

Proponent and exception authority.

T h e p r o p o n e n t o f t h i s p a m p h l e t i s t h e Chief Information Officer/G–6. The pro-ponent has the authority to approve ex-ceptions or waivers to this pamphlet that a r e c o n s i s t e n t w i t h c o n t r o l l i n g l a w a n d regulations. The proponent may delegate this approval authority, in writing, to a d i v i s i o n c h i e f w i t h i n t h e p r o p o n e n t agency or its direct reporting unit or field operating agency, in the grade of colonel or the civilian equivalent. Activities may request a waiver to this pamphlet by pro-v i d i n g j u s t i f i c a t i o n t h a t i n c l u d e s a f u l l analysis of the expected benefits and must i n c l u d e f o r m a l r e v i e w b y t h e a c t i v i t y ’ s senior legal officer. All waiver requests will be endorsed by the commander or s e n i o r l e a d e r o f t h e r e q u e s t i n g a c t i v i t y and forwarded through their higher head-quarters to the policy proponent. Refer to AR 25–30 for specific guidance.

Suggested improvements. Users are invited to send comments and suggested improvements on DA Form 2028, Recom-m e n d e d C h a n g e s t o P u b l i c a t i o n s a n d Blank Forms, directly to the Office of the C h i e f I n f o r m a t i o n O f f i c e r / G – 6 (SAIS–PRG), 107 Army Pentagon, Wash-ington, DC 20310–0107 (army.ciog6.poli-cy-inbox@mail.mil).

Distribution. This publication is availa-ble in electronic media only and is in-tended for command levels A, B, C, D, and E for the Active Army, the Army National Guard/Army National Guard of t h e U n i t e d S t a t e s , a n d t h e U . S . A r m y Reserve.

Contents (Listed by paragraph and page number)

Chapter 1 Introduction, page 1 Purpose • 1–1, page 1 References • 1–2, page 1 Explanation of abbreviations and terms • 1–3, page 1 Authority • 1–4, page 1 Overview • 1–5, page 1 Exclusions • 1–6, page 1

Chapter 2 Functions, page 2 The Chief Information Officer/G–6 • 2–1, page 2 The Chief of Public Affairs • 2–2, page 3 The Deputy Chief of Staff, G–1 • 2–3, page 3 The Deputy Chief of Staff, G–3/5/7 • 2–4, page 3 The Deputy Chief of Staff, G–4 • 2–5, page 3

*This DA Pamphlet supersedes DA Pam 25–91, dated 30 September 1991.

DA PAM 25–91 • 1 July 2014 i

UNCLASSIFIED

Contents—Continued

The Judge Advocate General • 2–6, page 3 The Commanding General, U.S. Army Training and Doctrine Command • 2–7, page 3 The Commanding General, U.S. Army Materiel Command • 2–8, page 3 The Commanding General, U.S. Army Forces Command • 2–9, page 3 Commanders of Army components of the Combatant Commands • 2–10, page 3 The Commanding General, U.S. Army Medical Command • 2–11, page 4 The Commanding General, Installation Management Command • 2–12, page 4 The Commanding General, U.S. Army Network Enterprise Technology Command • 2–13, page 4 U.S. Army Europe • 2–14, page 5 U.S. Army Europe Regional Training Support Divisions • 2–15, page 5 Director of Army Safety/Commanding General Combat Readiness and Safety Center • 2–16, page 6 Installation visual information managers • 2–17, page 6

Chapter 3 Enterprise Multimedia Centers, page 7 General • 3–1, page 7 Vision • 3–2, page 7 Products and services • 3–3, page 7 Customer profile • 3–4, page 8 Enterprise Multimedia Center operations • 3–5, page 8

Chapter 4 Visual Information Activities and Authorization, page 8 Visual information activity • 4–1, page 8 Authorization authority • 4–2, page 8 Visual information satellite activities • 4–3, page 8 Defense Visual Information Activity Number • 4–4, page 9 Army visual information records holding area • 4–5, page 9 Army Visual Information Documentation Program • 4–6, page 9 Broadcasting • 4–7, page 9 Visual information libraries • 4–8, page 9 Public Affairs • 4–9, page 9

Chapter 5 Visual Information Activity Management and Operations, page 10

Section I Visual Information Activity Management, page 10 Activity consolidation • 5–1, page 10 Visual information activity review • 5–2, page 10

Section II Visual Information Activity Operations, page 10 Visual information operations • 5–3, page 10 Work requests • 5–4, page 10 Identifying visual information products • 5–5, page 11 Release statement • 5–6, page 11 Use of personal equipment and supplies • 5–7, page 11 Release of media • 5–8, page 11 Use of visual information materials and equipment • 5–9, page 12 Reproduction • 5–10, page 12 Classified recording, playback, and transmission • 5–11, page 12 Visual information production obsolescence review • 5–12, page 12 Restrictions • 5–13, page 12 ii DA PAM 25–91 • 1 July 2014

Chapter 6 Equipment and Systems, page 13

Section I Capabilities, Identification, Planning, Procurement, and Accountability, page 13 Capability levels • 6–1, page 13 Identification of visual information equipment • 6–2, page 13 Visual information asset certification • 6–3, page 14 Planning for equipment • 6–4, page 14 Visual information equipment and systems procurement • 6–5, page 14

Section II Visual Information Systems Program, page 14 Visual Information Systems Program objectives • 6–6, page 14 Management • 6–7, page 15 Visual Information Systems Program participation requirements • 6–8, page 15 Visual Information Systems Program submission procedures • 6–9, page 15

Section III Equipment Management, page 15 Table of Distribution and Allowances documentation • 6–10, page 15 Redistribution of excess and disposition of obsolete visual information equipment • 6–11, page 15 Basic ordering agreements and requirements contracts • 6–12, page 16 Maintenance and repair of visual information equipment • 6–13, page 16 Public address systems • 6–14, page 16 Abuse of user-operated equipment • 6–15, page 16

Chapter 7 Production and Distribution, page 16 Life cycle management • 7–1, page 16 Production, procurement, and adoption • 7–2, page 16 Exemptions • 7–3, page 16 Acquisition • 7–4, page 16 Multimedia/visual information productions • 7–5, page 17 Video/audio documentation • 7–6, page 19 Images • 7–7, page 19 Graphic art services and products • 7–8, page 19 Still photographic products and services • 7–9, page 20 Prohibited photographic and graphics services • 7–10, page 20 Video reports • 7–11, page 21 Digitized text • 7–12, page 21 Subject search • 7–13, page 21 Validation • 7–14, page 21 Approval • 7–15, page 21 Production Identification Number • 7–16, page 22 Cost estimates • 7–17, page 22 Production content • 7–18, page 22 Customer representative • 7–19, page 22 Technical advisor • 7–20, page 22 Department of Defense employees • 7–21, page 22 Legal clearance • 7–22, page 23 Public exhibition and sale clearance (all categories) • 7–23, page 23 Freedom of Information Act • 7–24, page 24 Reproduction and distribution • 7–25, page 24 Title specifications • 7–26, page 24 iiiDA PAM 25–91 • 1 July 2014

Preprint and master material submission • 7–27, page 25

Chapter 8 Joint Visual Information Service, page 25 Support for several components • 8–1, page 25 Army Multimedia and Visual Information Directorate • 8–2, page 25 Television-Audio Support Activity • 8–3, page 26 Contracting, replication, and distribution of visual information products • 8–4, page 26 Visual information contracting • 8–5, page 26

Chapter 9 Content Discovery and Access Catalog, page 27 Overview of Content Discovery and Access Catalog • 9–1, page 27 Installation or activity visual information manager • 9–2, page 27 Army Command and Field Operating Agency managers • 9–3, page 28 Enterprise Multimedia Centers • 9–4, page 28 Army Visual Information Program Manager • 9–5, page 28 Password security • 9–6, page 28 Mandatory Content Discovery and Access Catalog entries • 9–7, page 28 Exceptions to mandatory entry • 9–8, page 29 Training • 9–9, page 29 Subject search procedures • 9–10, page 29 Subject search numbers • 9–11, page 29 Subject search exemptions • 9–12, page 29

Chapter 10 Documentation, page 29 The visual record • 10–1, page 29 Visual Information Documentation • 10–2, page 29 Management liaison • 10–3, page 30 Record visual information documentation • 10–4, page 30 Disposition of record material • 10–5, page 31 Advantages of regular submissions • 10–6, page 31 Disadvantages of failure to make regular submissions • 10–7, page 31 Captions • 10–8, page 31

Chapter 11 Broadcasting, page 32

Section I Cable Television, page 32 Visual information use of cable television • 11–1, page 32 Cable television authorization • 11–2, page 32 Franchise award procedures and administration • 11–3, page 32 Franchise agreements and fees • 11–4, page 33

Section II Closed-Circuit Television, page 33 Closed-circuit television technical attributes • 11–5, page 33 Closed-circuit television authorization • 11–6, page 33 Closed-circuit television operation • 11–7, page 33

Section III Master/Cable Television, page 33 Master/community antenna television technical attributes and authorization • 11–8, page 33 Master/community antenna television operation • 11–9, page 34 iv DA PAM 25–91 • 1 July 2014

Appendix A. References, page 35

Glossary vDA PAM 25–91 • 1 July 2014

Chapter 1 Introduction

1–1. Purpose This publication describes procedures for visual information (VI). It contains specific, detailed guidance for managing and operating Army VI activities. The guidance provided in this pamphlet applies to all authorized Army VI activities.

An authorized VI activity is an organizational element (or a function within an organization) in which at least one person is classified as a VI specialist, or whose principal responsibility is to provide VI services. VI activities produce original photography (still and motion media); record, distribute, and broadcast electronically (video or audio);

reproduce, distribute, preserve, and acquire VI products; lend VI products or equipment; prepare graphic artwork;

fabricate VI aids, models, and displays; operate VI libraries; provide presentation services; or manage any of these activities. All original VI works created by U.S. Government employees as part of their official or assigned duties are works of the U.S. Government as defined in Section 101, Title 17, United States Code (17 USC 101).

1–2. References Required and related publications and prescribed and referenced forms are listed in appendix A.

1–3. Explanation of abbreviations and terms Abbreviations and special terms used in this pamphlet are explained in the glossary.

1–4. Authority Authority for this publication is derived from Army Regulation (AR) 25–1, Department of Defense (DOD) Instruction (DODI) 5040.02, DODI 5040.07, and the Office of Management and Budget Circular A–130.

1–5. Overview

a. Data is a strategic asset. VI is an important component of data management and is a shared responsibility across the Army. Although the Army Chief Information Officer (CIO)/G–6 develops policy, standards, criteria, and architec-ture, the implementation and execution of VI capabilities is shared across numerous Army agencies and organizations.

Understanding and delineating the roles, responsibilities and authorities assigned to the Army CIO/G–6 and those retained by other Army agencies and the Army’s warfighting community positions the Army to integrate VI tech-nologies and capabilities with LandWarNet (LWN) to enable Warfighter decision superiority.

b. VI is the element of information technology (IT) that addresses the acquisition, creation, storage, transmission, distribution, and disposition of still and motion imagery and multimedia, with or without sound, linear or nonlinear, for the purpose of conveying information. VI includes the exchange of ideas, data, and information regardless of formats and technologies used. The Army CIO/G–6 is responsible for integrating these VI technologies with LWN capabilities.

c. At some point, VI capabilities transition from something more than merely a tool necessary for operating the equipment to a capability of collecting, storing and transmitting data. It is at this point that the responsibilities and authorities transition from solely the VI user community to a strategic partnership among the Army CIO/G–6, Defense Federal agencies, and stakeholders. The Army CIO/G–6 has the responsibility and authority for prescribing the technology solutions and capabilities to the Army VI community that achieves standardization, compatibility, inter-operability, and security of LWN requirements and ensures the storage, management, and distribution of VI data.

1–6. Exclusions Exclusions from the provisions of this document are not absolute. An information enterprise involves the holistic, end-to-end management of a variety of IT activities and tasks that include infrastructure management, data management, networking, system engineering, database and software design, and management and administration of entire systems resulting in an Army-wide capability that covers the entire life-cycle of information and knowledge, including activities involving VI technologies and capabilities. IT integrated into a specific piece of equipment, also known as embedded IT capabilities, includes any component, part or accessory of equipment, which provides such equipment its warfight-ing and operational characteristics and is the domain of the Warfighter and user VI community. VI-specific embedded IT capabilities require a strategic partnership with the Army CIO/G–6 to ensure effective and efficient integration into LWN. VI capabilities in this strategic partnership include but are not limited to—

a. Photomechanical reproductions, cartography, digital medical imagery, X-ray and microfilm, and microfiche products.

b. Mission support information displayed in conjunction with weapon systems.

c. VI products collected exclusively for surveillance, reconnaissance, or intelligence and equipment integrated in a reconnaissance-collecting vehicle.

d. VI productions on the technical, procedural, and management aspects of cytological operations.

e. Facilities operated under the Joint Worldwide Intelligence Communications System.

f. Facilities, services, and products operated or maintained by the American Forces Radio and Television Service or

1DA PAM 25–91 • 1 July 2014

Defense Media Activity (DMA), http://www.dma.mil/. For guidance, see DOD Directive (DODD) 5105.74, DODD

5122.11 and DODI 5120.20.

g. VI commercial entertainment productions and equipment acquired and distributed by the Army and Air Force Exchange Service.

h. VI systems embedded in training devices, simulators, instrumentation systems, weapon or medical systems, and so forth, if the primary purpose of the equipment is not VI and it does not perform a VI function.

i. VI equipment and products acquired with non-appropriated funds (NAF).

j. Commercial-off-the-shelf (COTS) VI productions acquired and distributed through the post library system solely for entertainment uses.

k. At the direction of the Army command (ACOM) commander, individual VI activities and their equipment, products, and services that are 100 percent funded by Research, Development, Test, and Evaluation (RDT&E) monies and used solely to support programmed and funded RDT&E missions.

l. Products and services that provide electronic conferencing capabilities, such as video teleconferencing.

m. Products or productions acquired and distributed by DMA for exhibitions overseas.

n. Imagery and information products acquired or produced by Public Affairs for internal or external audiences.

Chapter 2 Functions

2–1. The Chief Information Officer/G–6 The CIO/G–6—

a. Serves as functional proponent for VI.

b. Serves as senior authority for Army VI and multimedia products, and provides the senior Army VI representation to the Office of the Secretary of Defense (OSD), Office of the Secretary of the Army (OSA), the Army staff, and ACOMs.

c. Provides Army-wide VI direction, guidance, policy and procedures, and manages the Army’s VI activities through the Army CIO/G–6 Chief, Army VI Program Manager (AVIPM). Specifically, the Army CIO/G–6 AVIPM—

(1) Maintains an Army VI Steering Committee (AVISC) to provide recommendations to the Army CIO/G–6 on VI planning, programming, policy, architecture, doctrine, systems, and management.

(2) Provides the Army CIO/G–6 with VI plans, strategy, programming, policy, architecture, and standards support in addition to ensuring VI systems adhere to the Risk Management Framework for DOD Information Technology (See

DODI 8510.01).

(3) Serves as chairperson, sponsoring the AVISC, which is composed of representatives from the Enterprise Multimedia Centers (EMCs), Installation Management Command (IMCOM) Community of Practice Champions, ACOMs, Headquarters, Department of the Army (HQDA) Field Operating Agencies (FOAs), the Reserve components and the United States Army Signal Center.

(4) Approves the Department of the Army (DA) Multimedia VI Production and Distribution Program (DAMVIPDP) for distribution throughout the Defense Imagery Management Operations Center (DIMOC). This includes reviewing, validating, and approving (or disapproving) Army-wide productions, and assigning production activities for Army-wide and DOD-assigned VI productions.

(5) Validates, prioritizes, and approves submissions to the Visual Information Systems Program (VISP) when funding permits.

(6) Validates and approves the establishment, expansion, consolidation, reduction of capability, and disestablishment of Army VI activities, and provides VI activity capability authorization.

(7) Assigns Defense VI Activity Numbers (DVIAN) to authorized Army activities.

(8) Serves as the Army functional proponent for the Content Discovery and Access Catalog (CDAC) and acts as the primary point of contact (POC) for DOD and other component headquarters regarding CDAC matters.

(9) Manages the Army VI Resource Program, which includes DA functional management of the VI Management

Decision Package (MDEP) under the Installation (II) Program Evaluation Group.

(10) Reviews and evaluates VI materiel developments; ensures that state-of-the-art technologies are incorporated in the acquisition of non-developmental items for VI.

(11) Reviews and evaluates the VI training developments pertaining to the VI Career Management Field 25 and the

VI officer Additional Skill Identifier 5B.

(12) Evaluates all VI force structure development requirements.

(13) Manages the VI portion of applicable civilian career programs (CPs). The Chief, AVIPM serves as the functional community’s representative to applicable CPs.

2 DA PAM 25–91 • 1 July 2014

(14) Provides Army representation to Federal, Joint Service and DOD VI production, acquisition, distribution, standards, documentation, CP management, and new technology working groups and committees.

2–2. The Chief of Public Affairs The Army Chief of Public Affairs (PA) provides general staff supervision and approval for the release of VI products to the public to include obtaining a security review by G–2, if required; implementing DODDs concerning DMA; and providing HQDA staff management of activities controlled by the Army and operated as DMA outlets. The Army Chief of PA serves as the validation authority for VI production requirements in support of PA operations and activities.

2–3. The Deputy Chief of Staff, G–1 The Deputy Chief of Staff (DCS), G–1 serves as the validation authority for VI production requirements in support of recruiting, legal, medical, religious, and civilian personnel in conjunction with United States Army Recruiting Com-mand; the Judge Advocate General (JAG); the Army Inspector General; the Surgeon General of the Army; the Chief of Chaplains; the Army Human Resource Command; DCS, G–4; and DCS, G–2.

2–4. The Deputy Chief of Staff, G–3/5/7 The DCS, G–3/5/7—

a. Serves as the HQDA staff proponent for military training and mission support.

b. Develops Operations and Maintenance, Army (OMA) programs to support VI initiatives in support of military training.

c. Validates or delegates the validation authority for VI production requirements in support of military training.

d. Ensures that tactical VI Combat Camera (COMCAM) documentation support is included in Army operational planning documents for contingencies, emergencies, training exercises, and other peacetime engagements.

2–5. The Deputy Chief of Staff, G–4 The DCS, G–4 serves as the validation authority for VI production requirements in support of supply, maintenance, transportation, operational energy, and contingency basing.

2–6. The Judge Advocate General The JAG serves as the HQDA staff proponent for copyright infringements and as such, reviews all claims involving VI productions.

2–7. The Commanding General, U.S. Army Training and Doctrine Command The CG, Training and Doctrine Command (TRADOC)—

a. Develops combat and materiel development plans and concepts for tactical VI COMCAM organizations and systems.

b. Serves as the proponent for VI training developments in support of enlisted Career Management Field 25 and officer Additional Skill Identifier 5B.

c. Develops tactical VI COMCAM doctrinal manuals.

d. Develops VI instruction and programs for resident and non-resident officer, enlisted, and civilian personnel.

e. Serves as the TRADOC lead for the DAMVIPDP; responsible for the acquisition, development, replication and distribution of TRADOC training videos to support HQDA-approved programs of instruction.

f. Provides video production guidance and compliance oversight to TRADOC schools and centers.

g. Prepares tables of organization and equipment within the force structure for VI.

h. Prepares tactical VI operational concepts along with associated systems and equipment.

2–8. The Commanding General, U.S. Army Materiel Command In collaboration with the CIO/G–6, the Commanding General (CG), U.S. Army Materiel Command provides central-ized procurement, maintenance, and logistical support for classified VI equipment and systems; and plans, programs, and manages RDT&E for VI technology.

2–9. The Commanding General, U.S. Army Forces Command The CG, U.S. Army Forces Command (FORSCOM), ensures that subordinate commands integrate tactical COMCAM support requirements into operational plans for contingencies and national disasters in accordance with the Joint Operations Planning System, to include training where applicable. FORSCOM assigns a VI Manager to serve as the VI representative to the AVISC, and as the FORSCOM POC for FORSCOM VI matters.

2–10. Commanders of Army components of the Combatant Commands Commanders of Army components of the Combatant Commands integrate tactical COMCAM support requirements

3DA PAM 25–91 • 1 July 2014 into operational plans for contingencies and national disasters in accordance with the Joint Operations Planning System.

2–11. The Commanding General, U.S. Army Medical Command The CG, U.S. Army Medical Command develops, plans, and programs medical continuing education training require-ments, and provides medical COMCAM documentation support by ensuring applicability to internal command opera-tional plans and rapid response to wartime, contingencies, joint exercises, relief activities in response to major disasters, and other peacetime engagements. In addition, as prescribed by the Army CIO/G–6, U.S. Army Medical Command operates and maintains the DOD-centralized Still and Motion Media Records Center for medical pathology materials to support DOD organizations and Veterans Administration Hospitals.

2–12. The Commanding General, Installation Management Command The CG, IMCOM—

a. In collaboration with CIO/G–6, exercises mission responsibility and resources VI requirements throughout the Army, on those posts, camps, and stations for which IMCOM is responsible, in compliance with DODI 5040.02, DODI

5040.07 and AR 25–1.

b. Appoints installation VI managers and ensures appropriate staff support to include the appointment of a dedicated MDEP budget analyst for MDEP MU1M – Visual Information Mission Support.

c. Manages authorized Army installation VI activities to include—

(1) Ensuring that all baseline services are offered to Army units and activities on Army installations in accordance with the Command, Control, Communications, Computers, and Information Management (C4IM) Services List, Service 702- Multimedia/Visual Information Processes.

(2) Ensuring that all above-baseline services are sent to the supporting EMC for production.

(3) Ensuring reimbursements for above-baseline services are obtained and properly managed.

d. Reviews the operation of authorized VI activities annually to determine if products and services are cost effective and systems are fully utilized.

e. Conducts or arranges for technical training for assigned VI personnel.

f. Protects assigned access identification numbers (that is, DVIANs), and implements local policies and procedures for use of Army files in the DIMOC. All pertinent materials (video, photos, and graphics) must be sent to the DIMOC for permanent archive in compliance with Parts 1222 and 1223, Title 36, Code of Federal Regulations (CFR).

g. Plans, programs, and budgets for OMA resources to support VI requirements (for example, productions, person-nel, equipment, and systems) in support of their missions.

h. Prepares directives for implementation of VI policy and procedures.

i. Ensures the Visual Information Ordering Site (VIOS) is implemented at all authorized VI activities for the collection and/or reporting of VI metrics to the Installation Status Report-Services managed by Assistant Chief of Staff for Installation Management.

j. Submits funding and manpower requirements to ensure support of authorized missions.

k. Based on HQDA strategy, develops five-year plans for acquiring VI investment systems in accordance with AR

25–1.

l. In coordination with CIO/G–6, validates and approves the establishment, expansion, consolidation, change of capability, or disestablishment of VI activities.

m. Validates, consolidates, and submits VI investment equipment and systems requirements for the VISP.

n. Monitors assigned VI activities’ participation in the VI record documentation program. Ensures that VI still and motion media master material is forwarded to the DIMOC Visual Media Library, for pre-accessioning.

o. Provides management direction to authorized VI activities, including ensuring quality products and services, state-of-the- art equipment and systems, and overall operating efficiency; and utilization of the EMC for mission products and services.

p. Ensures life cycle management of VI products and equipment.

q. Ensures all VI computers and networks have completed certification and accreditation as appropriate.

2–13. The Commanding General, U.S. Army Network Enterprise Technology Command The CG, Network Enterprise Technology Command (NETCOM)—

a. Organizes and operates Army deployable COMCAM units to provide Tactical Digital Media (TDM) of opera-tional contingencies, exercises, joint operations, and relief activities in response to major disasters and other peacetime engagements.

b. Provides worldwide COMCAM TDM documentation support for Army and Joint service military operations, contingencies, emergencies, and other peacetime engagements.

c. Provides three year lifecycle support for TDM Kits, until such time it becomes a DA funded Program of Record, with an assigned material developer.

4 DA PAM 25–91 • 1 July 2014

d. Assigns a COMCAM Program Manager, who will provide input to policy, doctrine, and regulations, and upon request, represent NETCOM, CIO/G–6, and other Army agencies as necessary on various steering committees and working groups.

2–14. U.S. Army Europe The Training Support Activity Europe (TSAE) VI program manager, under 7th Army Joint Multinational Training Command, serves as the United States Army Europe (USAREUR) Multimedia/Visual Information (M/VI) Manager.

The USAREUR VI program is executed through Regional Training Support Divisions (RTSDs), Training Support Centers (TSCs), and the Training Aid Production Center (TAPC). The USAREUR M/VI Manager—

a. In collaboration with CIO/G–6, exercises mission responsibility and resources VI requirements for USAREUR, European Command, and Africa Command through memorandums of agreement, in compliance with DODI 5040.02, DODI 5040.07, and AR 25–1.

b. Manages RTSD VI managers and ensures appropriate staff support to include the appointment of a dedicated MDEP budget analyst for MDEP MU1M – Visual Information Mission Support.

c. Manages authorized TSAE VI activities at TSAE TSCs and the TAPC—

(1) Ensures that all baseline and mission services are offered to Army units and activities on Army installations in

Europe in accordance with the C4IM Services List, Service 702- Multimedia/Visual Information Processes.

(2) Ensures that all above-baseline services are provided locally at the TSC, sent to TSAE’s TAPC, or Visual

Information Services Europe (VISE) for production.

(3) Ensures reimbursements for above-baseline services are obtained and properly managed.

d. Reviews the operation of authorized VI activities annually to determine if products and services are cost effective and systems are fully utilized.

e. Conducts or arranges for technical training for assigned VI personnel.

f. Protects assigned access identification numbers (that is, DVIANs), and implements local policies and procedures for use of Army files in the DIMOC. All pertinent materials (video, photos, and graphics) must be sent to the DIMOC for permanent archive in compliance with 36 CFR 1222 and 1223.

g. Plans, programs, and budgets for OMA resources to support VI requirements (for example, productions, person-nel, equipment, and systems) in support of their missions.

h. Prepares directives for implementation of VI policy and procedures.

i. Serves as the global administrator for VIOS East in Europe and ensures VIOS is implemented at all authorized VI activities for the collection and/or reporting of VI metrics for USAREUR and DA.

j. Submits funding and manpower requirements to ensure support of authorized missions.

k. Based on HQDA strategy, develops five-year plans for acquiring VI investment systems in accordance with AR

25–1.

l. In coordination with CIO/G–6, validates and approves the establishment, expansion, consolidation, manning, change of capability, or disestablishment of VI activities.

m. Validates, consolidates, and submits VI investment equipment and systems requirements for the VISP.

n. Monitors assigned VI activities’ participation in the VI record documentation program. Ensures that VI still and motion media master material is forwarded to the DIMOC Visual Media Library, for pre- accessioning.

o. Ensures life cycle management of VI products and equipment.

2–15. U.S. Army Europe Regional Training Support Divisions RTSDs under TSAE manage TSCs and satellites in their area of responsibility with and without full time VI services.

RTSDs offer the complete spectrum of baseline and some mission services across their divisions. TSCs within the RTSD provide services depending on the size of the installation, staffing, and remoteness of location. RTSD VI managers—

a. Implement HQDA and TSAE policy and procedures across their respective TSCs.

b. Prepare and submit funding and manpower requirements to ensure support of authorized missions.

c. Based on HQDA and TSAE VI strategy, develop five-year plans for acquisition of VI investment systems that are validated annually.

d. Maintain the Production Identification Number (PIN) that is required for all Army VI productions per DODI

5040.07.

e. Prepare and submit VI investment equipment and systems requirements to the USAREUR VI manager.

f. Recommend to TSAE manager the establishment, expansion, consolidation, reduction of capability, and dises-tablishment of VI activities.

g. On a daily basis, forward recorded VI products (still photographs and motion media) to the DIMOC.

h. Ensure all VI personnel complete the TSAE VI Skills Self Assessment in conjunction with their immediate supervisor, and submit all assessments to the USAREUR VI Manager. The assessments track courses attended, 5DA PAM 25–91 • 1 July 2014 proficiencies, technical specialties, and shortfalls of VI Specialist skills for the analysis of future training and courses required.

i. Manage and operate authorized VI activities, ensuring quality products and services, state-of-the-art equipment and systems, and high overall operating efficiency, to include—

(1) Utilize VIOS for work request compliance.

(2) Complete mission work within the RTSD, or transfer products to the TSAE TAPC, or VISE under IMCOM-

–Europe depending on the type of product and most cost effective, timely, and reliable method. Mission work will be on a reimbursable basis.

(3) Unless an exception or waiver is granted, RTSD VI activities provide all baseline services per the C4IM Services List. TSCs may request a waiver by providing justification that includes a full analysis of the expected benefits, and must include formal review by the installation senior legal officer or JAG. All waiver requests will be endorsed by the RTSD Chief of the requesting activity and forwarded through the USAREUR VI Manager to the Army

CIO/G–6.

(4) If a temporary lack of resources prevents an installation VI activity from offering all required baseline services, the activity should prioritize offered services, referring those that cannot be provided to another TSC under the RTSD.

The prioritization for local support should be as follows—

(a) DA/Head and Shoulder and documentation photography.

(b) Self-help graphics shop.

(c) Graphics production.

(d) All other photography.

(e) Presentation and public address support.

(f) Video and multimedia production.

(g) Equipment loan.

2–16. Director of Army Safety/Commanding General Combat Readiness and Safety Center The Directory of Army Safety/CG Combat Readiness and Safety Center—

a. In collaboration with CG, TRADOC develops, plans, and programs safety continuing education training require-ments for CP–12 safety and occupational health professionals.

b. Serves as the validation authority for VI production requirements in support of safety.

2–17. Installation visual information managers Installation VI managers will—

a. Implement HQDA and IMCOM policy and procedures.

b. Prepare and submit funding and manpower requirements to ensure support of authorized missions.

c. Based on HQDA and IMCOM VI strategy, develop five-year plans for acquisition of VI investment systems that are validated annually.

d. Maintain the PIN that is required for all Army VI productions per DODI 5040.07.

e. Prepare and submit VI investment equipment and systems requirements to the IMCOM VI manager.

f. Recommend to IMCOM HQ manager the establishment, expansion, consolidation, reduction of capability, and disestablishment of VI activities.

g. On a daily basis, forward record VI products (still photographs and motion media) to the DIMOC.

h. Manage and operate authorized VI activities, ensuring quality products and services, state-of-the-art equipment and systems, and high overall operating efficiency, to include—

(1) Utilize VIOS for work request compliance.

(2) Ensure that all baseline services are offered to Army units and activities on Army installations in accordance with the C4IM Services List, Service 702 - Multimedia/Visual Information Processes.

(3) Submit all requests for mission VI products and services to an EMC.

(4) Unless an exception or waiver is granted, installation VI activities will provide all baseline services on the C4IM

Services List. Activities may request a waiver by providing justification that includes a full analysis of the expected benefits and must include formal review by the Installation senior legal officer or JAG. All waiver requests will be endorsed by the commander of the requesting activity and forwarded through the HQs IMCOM to the Army CIO/G–6.

(5) If a temporary lack of resources prevents an installation VI activity from offering all required baseline services, the activity should prioritize offered services, referring those which cannot be provided to the supporting EMC on a reimbursable basis. The prioritization for local support should be as follows—

(a) DA/Head and Shoulder and documentation photography.

(b) Self-help graphics shop.

(c) Graphics production.

(d) All other photography.

6 DA PAM 25–91 • 1 July 2014

(e) Presentation and public address support.

(f) Video and multimedia production.

(g) Equipment loan.

(h) Ensure life cycle management of VI products.

Chapter 3 Enterprise Multimedia Centers

3–1. General M/VI contributes significantly and powerfully to the total Army mission. It uses multimedia-based information to greatly support and enhance the communications process. The communications process is the exchange of ideas, data, and information, regardless of the forms or technologies used. M/VI professionals in the M/VI community capture, create, and exploit visual images and sounds that provide timely, accurate, and highly-accessible information for communication, assessment, training, and decision-making. To continue to improve the Army M/VI Program, ongoing and deliberate business improvements must be accomplished. Immediate, long-term, and strategic plans are keys to achieving these aims.

3–2. Vision

a. Provide global VI support to today’s Warfighter by restructuring and consolidating M/VI assets to shift from a physical, location-centric work space to a work space which allows virtual visits, work submissions, and utilization of digital assets and Web-based products.

b. The concept of the operation is to emulate current commercial practices in industry using economy of scale and eliminating redundancies. Much like a chain of retail stores that offer basic services at each location, more complex projects or high volume products are sent to a regional or national centralized production facility. In the Army, the installation VI activities at TSCs provide basic and self-help products and services in accordance with the C4IM Services List. The installation VI activity then forwards the more complex requests that are above the baseline C4IM Services List to its supporting EMC.

3–3. Products and services The Army M/VI restructure establishes the EMC and provides, at a minimum, these products and services (services on a reimbursable basis are designated as mission funded (MF) in the Army C4IM Services List).

a. M/VI administration service.

b. Work order management.

c. Budget, program, contracting officer’s representative (COR), report management.

d. M/VI property accountability, (that is, equipment).

e. M/VI liaison.

f. Site manager.

g. Production liaison.

h. Documentation.

i. Capture imagery depicting actual events, activities, phenomena, places, or people recorded primarily to create a record of the subject matter.

j. Web-cast of significant events.

k. Broadcast support service.

l. Cablecast.

m. Web-cast.

n. Video production exceeding $5,000.

o. Non-local productions – MF.

p. Actors, script writers, narrators, and so forth, – MF.

q. Multimedia duplication (low volume) – MF.

r. 508 compliance – MF.

s. Photography services.

t. Printing and plotting (color, and black and white) – MF.

u. Image duplication – MF.

v. M/VI graphic production.

w. High-end graphics – MF.

x. Camera-ready mechanicals and art.

y. Large graphics.

7DA PAM 25–91 • 1 July 2014

z. Graphic duplication – MF.

aa. Animation (That is: flash – vector graphics, object-oriented graphics).

ab. Displays and exhibits – MF.

ac. M/VI Presentation Support Services - Provide public address system and presentation support (set up, operation, and tear down) – MF.

3–4. Customer profile The EMC customer base is comprised of continental United States (CONUS) and outside the continental United States (OCONUS) garrison and mission commands that require above baseline or mission products and services as described in the C4IM Services List. Other customers may include other Federal Agencies and DOD services, where no additional cost is incurred by the Army, except for those reimbursable charges for contract labor and materials used in the production of the product or service requested. EMC customers are not restricted by geographical location but rather by the servicing EMC’s abilities and services or availability. All mission support or above baseline services offered by the EMC are on a reimbursable basis.

3–5. Enterprise Multimedia Center operations

a. As a result of evolving requirements, declining resources, and technological advances, many M/VI products may be customer produced. The newly organized Multimedia/Visual Information Support Center (M/VISC) has an enhanced self-help center where customers are assisted in the design and production of their own products. However, certain products and services can only be created and accomplished by M/VI professionals. In response to these changing requirements, the Army M/VI restructure separates and simplifies the functions performed at existing garrison M/VI service centers, while relying on EMCs for the more complex products and services. Under the enterprise services concept, only funded C4IM Services List baseline services will be provided by the garrison M/VISC. Above-baseline services and products are not funded will be provided by an EMC.

b. The EMC is not only a place where products are produced, it is a center where products are acquired and managed. The EMC is the hub of a network of VI providers whose particular specialties are leveraged to meet the customer’s requirements in the most efficient manner possible. These are primarily video production centers, and they will be utilized to the maximum extent possible as this will reduce equipment, manpower, and temporary duty requirements at the EMC.

c. Requests for M/VI support will be submitted to the garrison M/VISC either through an electronic work order or in person. The product will generally be picked up at the same location or delivered electronically depending on the medium.

d. EMCs are equipped with the same core equipment and connected to an Army-wide network. Each installation M/ VISC is connected to its supporting EMC. EMCs will share assets and unique capabilities that will inevitably grow out of special requirements within their own areas of support. With this type of networking, world class M/VI customer support will be provided transparently to customers from their garrison M/VISC.

Chapter 4 Visual Information Activities and Authorization

4–1. Visual information activity An authorized VI activity is an organizational element (or a function within an organization) in which at least one person is classified as a VI specialist, or whose principal responsibility is to provide VI services. VI activities produce original photography (still and motion media); record, distribute, and broadcast electronically (video or audio);

reproduce, distribute, preserve, and acquire VI products; lend VI products or equipment; prepare graphic artwork;

fabricate VI aids, models, and displays; operate VI libraries; provide presentation services; or manage any of these activities. All original VI works created by U.S. Government employees as part of their official or assigned duties are works of the U.S. Government as defined in Title 17 USC 101.

4–2. Authorization authority VI activities are established, expanded or reduced in capability, consolidated, or disestablished by authorization from the AVIPM. Unless specifically authorized to provide dedicated support to a particular command or organization, VI activities will support other Army, DOD, or Federal agencies on a reimbursable basis, to the extent they are capable.

AVIPMs may authorize dedicated VI activities when this arrangement would improve support and efficiency.

4–3. Visual information satellite activities VI activities are authorized as common support activities that provide general support to an installation or a defined geographic area. Existing VI activities may establish satellite activities as needed to best support their customers. A satellite is not a separate activity; it reports its management data through its host activity. As a rule, a satellite activity

8 DA PAM 25–91 • 1 July 2014 will be organized under the same Table of Distribution and Allowances (TDA) as the host activity, but sometimes it may be better placed under the operational control of the supported organization. As such, a satellite may either be co-located with the host activity or separated by geographic distance. This allows the VI activity to support the missions of its customers, while also providing centralized management.

4–4. Defense Visual Information Activity Number All Army VI activities are designated for specific functions and are assigned a DVIAN. Army DVIANs always begin with the letter "A," followed by a four digit number, for example: A0102. The DVIAN will be used in all correspond-ence dealing with individual activities.

4–5. Army visual information records holding area The VI production records holding area is a facility where VI products are sent pending their disposition to the appropriate DOD records center. The DIMOC keeps the material briefly (not more than two years) to prepare it for its transfer to National Archives and Records Administration (NARA) for permanent depository and archival.

4–6. Army Visual Information Documentation Program The Army VI Documentation Program provides TDM records of significant Army events and activities. This informa-tion is acquired for operational and historical purposes. OSA, Office of the Joint Chiefs of Staff (OJCS), HQDA, and field commands use this information for operational mission support, presentations, reports, and historical records.

Army and Joint commands utilize TDM for information operations (IO) purposes in support of assigned missions.

Doctrinal, combat, materiel, and training developers use these records for analysis and in reports and briefings to support their programs. PA offices use these products to keep Army personnel informed, and for release to the news media to tell the Army story. This program includes combat and peacetime engagement documentation. All Army VI activities with video, motion picture, still photography, audio recording, or graphic art capabilities are required to participate in this program. The TDM will reflect appropriate themes and messages as specified in the commander’s approved plan or guidance in order to inform or influence.

4–7. Broadcasting

a. Radio and television broadcasting. Broadcasting refers to a radio or television station authorized by the Federal

Communications Commission in CONUS, or by the host nation OCONUS. The station is assigned a frequency, power allocation, and a period of each day for broadcasting purposes. These stations are stand-alone facilities whose signal can be received by radio or television receivers. They also may include a current radio or television broadcast station that transmits to a specific audience by a system of cables within a defined area. This does not include the channels reserved within a cable television (CATV) system for Government use, the channels provided for information or educational purposes over a closed-circuit television (CCTV) system, or stations received by and retransmitted over a master/community antenna television (M/CATV) system.

b. Cable television system. VI activities are responsible only for operating the command channels provided as a part of the CATV franchise agreement.

c. Closed-circuit television. CCTV is point-to-point signal transmission by cable or directional radiation where the audience is limited by physical control or nonstandard transmission. It is usually controlled from a central point and can, in certain circumstances, be selectively transmitted to some areas and restricted from others. It also may be transmitted via a local area network.

d. Master/community antenna television. VI activities operate M/CATV systems, but do not provide or produce the signal reception apparatus (antennas, satellite dishes, and so forth) to do this.

4–8. Visual information libraries

a. VI activities are authorized to provide a lending library of digital video disc (DVD) media of pertinent subject matter as it relates to the mission of the installation, post Soldier population, or other training…