B.08 Attachment 1 - Performance Work Statement (PWS).pdf

PERFORMANCE WORK

STATEMENT (PWS)

FOR

Recruiting Mural

153d Airlift Wing, Cheyenne, Wyoming

PERFORMANCE WORK STATEMENT (PWS)

PART 1

GENERAL INFORMATION

1. GENERAL: This is a non-personnel service for the Wyoming Air National Guard (WYANG) Recruiting & Retention Team to promote using artistry to paint a mural-billboard. The WYANG has been approved for Local Recruiting Advertising Support (LRAS) funds to execute for FY24.

This platform will provide local advertising/marketing opportunities through brand awareness to potential applicants, parents, and influencers through a permanent billboard for the WYANG.

This mural will comply with NGB rules and regulations in connection with their respective performance as well as all applicable policies, guidance, and procedures set forth by NGB/A1Y.

The Government shall not exercise any supervision or control over the contract service providers performing the services herein. Such contract service providers shall be accountable solely to the Contractor who, in turn is responsible to the Government.

1.1 Description of Services/Introduction: The Contractor shall provide all personnel, equipment, supplies, facilities, transportation, tools, materials, supervision, and other items and non-personal services necessary to perform painting services for this (30’L x 625’W) mural.

1.2 Background: The WYANG requires marketing/advertising campaign which ensures targeted demographic/lead generating activities. This mural will spark interest and questions as it will be located on one of the busiest streets in the Cheyenne area, it is also located right outside the base.

1.3 Objectives:

1.3.1 The vendor will develop, manage, and coordinate the construction of the mural with

WYANG.

1.3.2 Reach targeted recruiting demographic within recruiting area of responsibility within the Cheyenne area.

1.3.3 Targeted recruiting demographic is identified as 18-42 Year-old Students/Parents throughout Cheyenne as well as key influencers involved in decision making.

1.4 Scope:

1.4.1. Develop, manage, and coordinate all advertising/marketing functions ensuring all lead generating activities are executed. Only targeted demographic functions shall be accomplished to comply with expected return of investment (ROI).

1.4.2. Period of Performance shall be 60 days, lifespan of the mural will be permanent.

1.4.3. Any mural content created should remain property of the Wyoming Air National Guard post contract completion.

1.5 General Information

1.5.1 Place of Performance: The work to be performed will be at the contractor’s respective office/home for creation, and constructed on 217 Dell Range Blvd. Cheyenne, WY, 82009

1.5.2. Special Qualifications: Contractors completing the work must provide sample work to prove competent in trade. Vendor must be local with proven experience in providing durable public murals within the local weather conditions. Vendor will possess and comply with all pertinent state/federal guideline associated with media production and advertising.

1.5.3. Contractor will provide for government review and approval any materials used in the performance of the contract.

1.5.4 The contractor will be expected to invoice using Wide Area Work Flow (WAWF) https://wawf.eb.mil/. Paper copies of invoices will not be accepted.

1.5.5 Vendors must be registered in System for Award Management (SAM) https://www.sam.gov/ with online representations and certifications completed. Contract award will not be made to a vendor without an active SAM registration.

PART 2

DEFINITIONS & ACRONYMS

2. DEFINITIONS AND ACRONYMS:

2.1. DEFINITIONS:

2.1.1. CONTRACTOR. A supplier or vendor awarded a contract to provide specific supplies or service to the Government. The term used in this contract refers to the prime.

2.1.2. CONTRACTING OFFICER (KO). A person with authority to enter into, administer, and or terminate contracts and make related determinations and findings on behalf of the Government. Note: The only individual who can legally bind the Government.

2.1.3. CONTRACTING OFFICER'S REPRESENTATIVE (COR). An employee of the U.S. Government appointed by the contracting officer to administer the contract. Such appointment shall be in writing and shall state the scope of authority and limitations. This individual has authority to provide technical direction to the Contractor as long as that direction is within the scope of the contract, does not constitute a change, and has no https://wawf.eb.mil/ https://www.sam.gov/ funding implications. This individual does NOT have authority to change the terms and conditions of the contract.

2.1.4. DEFECTIVE SERVICE. A service output that does not meet the standard of performance associated with the Performance Work Statement.

2.1.5. SUBCONTRACTOR. One that enters into a contract with a prime Contractor. The Government does not have privacy of contract with the subcontractor.

2.2. ACRONYMS:

AF Air Force AFB Air Force Base ALT Alternate DFARS Defense Federal Acquisition Regulation Supplement DOD Department of Defense FAR Federal Acquisition Regulation GFP/M/E/S Government Furnished Property/Material/Equipment/Services NGB National Guard Bureau POC Point of Contact

PART 3

GOVERNMENT FURNISHED PROPERTY, EQUIPMENT, AND SERVICES

3. GOVERNMENT FURNISHED PROPERTY, EQUIPMENT AND SERVICES:

3.1. The Government will not provide any property, equipment or service for the performance of this contract, other than pre-determined National Recruiting digital/media content.

PART 4

CONTRACTOR FURNISHED ITEMS AND SERVICES

4. CONTRACTOR FURNISHED ITEMS AND RESPONSIBILITIES:

4.1. General: The Contractor shall furnish all labor, supplies, equipment, and services required to perform work under this contract that are not listed under Section 3 of this PWS.

4.2. Warranty: The contractor shall provide 5 year warranty to include all parts and labor performed, should minor repairs to mural be needed.

PART 5

SPECIFIC TASKS

5. SPECIFIC TASKS:

5.1 Safety & Environmental Requirements

Vendor will submit data sheets for all products used. Vendor will coordinate with 153d Environmental Office for safe disposal of excess products and rinsing/cleaning of equipment.

No trash shall be left behind. No dirty water from rinsing/cleaning shall be allowed to run down the gutter or street. Rinsing/cleaning efforts shall ensure full self-containment. Vendor will coordinate with Environmental Office regarding permitting required for spraying, if any.

5.2 Prepare Surface

Vendor will properly prepare surface to include weed removal and sealing of large cracks outside of control joint areas prior to application of any base layer products. Any weed removal chemical used will be first reviewed and approved by the 153d Environmental Office.

5.3 Mural Design

Mural will be designed and approved by Recruiting and Retention Senior Enlisted Leader and Wing Commander prior to start of any paint application.

5.4 Mural Construction

Mural application will be done by the vendor, supplies, tools, time and resources all provided by the vendor.

PART 6

ATTACHMENT/TECHNICAL EXHIBIT LISTING

6. Attachment/Technical Exhibit List:

6.1. Attachment 1/Technical Exhibit 1 – Performance Requirements Summary

TECHNICAL EXHIBIT 1

Performance Requirements Summary (PRS) The Contractor service requirements are summarized into performance objectives that relate directly to mission essential items. The performance threshold briefly describes the minimum acceptable levels of service required for each requirement. These thresholds are critical to mission success.

Performance Objective

Standard Performance Threshold

PRS # 1.

The Contractor shall provide a developed, managed, and brand awareness design of mural: Mural will fit the specifications as discussed and agreed upon (retaining concrete wall located at 217 dell Range Blvd. Cheyenne, WY 82009).

The design will meet all requirements to include WYANG brand awareness and will be branded with “Fly For the Brand”, Wyoming Air National Guard” and include contact information.

Mural will also represent WYANG heritage, “Cowboy Guard” and include diversity.

Zero deviation from standard.

PRS # 2.

The contractor shall finish completed project within 60 days of contract award.

Mural must be approved by the Wyoming Air National Guard Superintendent prior to starting work. All work shall be completed within 60 days of start of project, this is to ensure the mural is complete prior to poor winter weather.

Zero deviation from

PRS # 3

The Contractor shall provide tags on social media attaching Wyoming Air National Guard, Wyoming National Guard and Wyoming Military Department should any pictures, timeline videos, etc. are taken during the completion of the mural.

Social Media actions must be approved by the Wyoming Air National Guard Superintendent prior to exposure on social media.

All impressions will include tags from some or all of the provided handles. Audio/Video productions will align with current and upcoming initiatives and will be approved by the Wyoming Air National Guard Recruiting Superintendent.

Zero deviation from standard.

PRS # 4

The Contractor will have knowledge and experience in the current location. Contractor will have multiple references of work within the city of Cheyenne. This is to ensure painting is done correctly to adjust for climate and maximize length of Mural lifespan.

Work from artist and contractor must be approved by the Wyoming Air National Guard Superintendent to ensure these requirements are met.

Zero deviation from