ANG Graphics Standard 2019.pdf

M a y 2 0 1 9[ ] g r a p h i c s t a n d a r d s

A i r N A t i o N A l G u A r d // G r A p h i c s t A N d A r d s 1

Table of Contents

1 // AF SYMBOL

2 // TOTAL FORCE LOGO - HORIZONTAL

3 // TOTAL FORCE LOGO - VERTICAL

4 // TOTAL FORCE LOGO IN SMALL SPACES

4 // FONTS ANd TYPEFACES

5 // COLOR

The Air Force Symbol

This is the Air Force Symbol. It is available in EPS, JPG, TIF and PDF file formats (custom weight, altered letter forms), and should NEVER be typeset, except in the flow of body copy.

ALWAYS use the approved graphics provided. Excluding proportional enlargement and reduction, this graphic may not be altered in any way. The only approved colors of this symbol are blue, black, white, or silver. Orange is not an acceptable color for the Air Force Symbol.

For more up-to-date information regarding the symbol and it’s uses, please see:

https://www.trademark.af.mil/About-Us/The-Air-Force-Symbol/Display-guidelines/

01 // Preferred AF Symbol Lock-up

AF Logotype Stand off space, 15% square

Logotype Width Width of symbol multiplied by 17, then divide by 100.

01 // Air Force Symbol Measurements

This diagram shows the measurements of how the Air Force Symbol is to be used.

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Total Force Logo - Horizontal

The preferred Total Force Logo is a horizontal combination of the AF Symbol along with the ANG

Wordmark. Combining them creates their own set of measurements.

The preferred display of the Total Force Horizontal Logo uses the AF Symbol and the ANG

Wordmark side by side with the AF symbol height being equal to the height of the ANG Wordmark.

Because of different display surfaces, such as mobile applications, alternate versions are allowed when in good taste. Keep in mind that no matter how large the AF Symbol is it requires a 15% stand off space around it.

1 // Total Force Logo - Preferred Horizontal Measurements

2 // Total Force Logo - Preferred Horizontal

2 // Total Force Logo - Horizontal Variation

Total Force Logo Vertical Uses

AF guidelines determine the required size of the wordmark below the logo to be 148%.

1 // Total Force Logo - Vertical Measurements

AF Logotype Stand off space, 15% square

ANG “D” stand off space

Logotype Width Width of symbol multiplied by 17, then divide by 100.

2 // Total Force Logo - Vertical

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Color

The color palette is a key element, providing a strong visual link to the brand identity across a wide range of applications. Consistent use of the color palette helps build strong brand recognition. All materials and messages must use colors from the approved color palette to ensure the consistency and integrity of the brand experience.

01 // Color Family

*Orange is only allowed on the ANG wordmark (typically the triangle) and NOT the AF Symbol.

02 // Color of Total Force Logo on different Background Colors

On a white background: wordmark in PMS Blue 287, or in black ONLY if it’s being reproduced with black and white printing.

On black or colored background: wordmark should knock out to white or surprint in black if the background is very light, and in PMS Blue 287 if the background is PMS 7411.

On a dark background only, the wordmark can also be the PMS Silver 877c gradient.

PMS

C 100 M 69 Y 01 K 11

RGB

0, 82, 143

PMS*

C 0 M 35 Y 69 K 0

RGB

230, 166, 93

HEX

E6A65D

PMS

Black

C 0 M 0 Y 0 K 100

RGB

0,0,0

HEX

000000

PMS

Silver 877c

C 38 M 27 Y 26 K 9

RGB

143, 143, 140

PMS

Cool Grey 7

C 0 M 0 Y 0 K 50

RGB

166, 166, 168

Total Force Logo In Small Spaces

Occasionally, the Total Force Logo will need to be used in small spaces, such as in web banner ads. It is acceptable to alter the size of the Air Force Symbol so long as follows the guidelines of 15% stand off space. Please note that whenever possible, the Air National Guard aims to use the “Total Force

Logo - Preferred Horizontal” that was details on the previous page. Below is listed options only in the case of tight spaces and/or small sizes.

Fonts and Typefaces

In all applications, no matter what the color, the correct font is “Berthold Akzidenz Grotesk bold extended.” If “Berthold Akzidenz Grotesk bold extended” is not available use “Arial Black bold uppercase.”

There may be high creative work performed by NGB that is designed based on very specific campaign requirements, scope and limitations. Some of these designs may incorporate typeface artwork. Generally, “fonts” are used as the primary digital delivery mechanism, whereas “typefaces” represent the visual creative work. More specifically, “fonts” and “typefaces” are totally different things. Graphic designers naturally choose typefaces for their products and in some situations use fonts as the mechanism for execution with the finished art. However, it should be noted that not all typefaces are made into computer fonts for the general computer users. Therefore, the ANG Graphic

Standards Manual identifies general Font families that are normally available to standard users for continuity with ANG messaging and brand recognition. Additionally, these font families have defined typefaces already, in order to assist with standard graphic design work. If any end-users believe there is a “typeface” they want to use beyond the font families available in this document, they must contact

ANG Creative for approval.