Questions and Answers.docx

Questions and Answers Q1) What format does the bid proposal need to be in (i.e., PDF)?

PDF would be recommended and needs to include advertising campaign details, demographic information and numbers of targeted audience, method of tracking impressions on target audience. Use your standard commercial quote format.

Q2) What's the overall digital marketing budget?

Looking for the best campaign at the government price point of $17,500.00

Q3) Does the proposal need to list the different social platforms, digital mediums and other platforms we intend to utilize?

Yes

Q4) What social media platforms to you currently have or use?

Facebook, Instagram, and Youtube

Q5) What digital marketing or advertising platforms have been used in the past?

Facebook, digital banners, Youtube ads

Q6) Do we need to include our price for services in the proposal or do we need to create a separate document?

Please put total price in the solicitation, breakout information can be included in a separate document

Q7) Will the creative assets (i.e. banner ads) be provided by the Montana Air National Guard Recruiting and Retention team?

Yes they will be provided

Q8) For procuring local advertisement, are you looking to advertise on local websites that offer online advertising space (i.e. local news station website)? Yes

Q9) Whether companies from Outside USA can apply for this? (like, from India or Canada) This is a total small business set-aside and applicant must be active in SAM and registered and meet SBA small business certification requirements

Q10) Whether we need to come over there for meetings?

Meetings can be virtual

Q11) Can we submit the proposals via email?

Electronic proposals will be accepted

Q12) Who is the incumbent agency if there is one, how satisfied were you with their results?

There is not an incumbent agency

Q13) Is there a preference for in-state bidders?

There is no preference associated with this requirement

Q14) Is there any requirement for the vendor to be on site?

No

Q15) How many vendors will be awarded?

Government intends to issue one contract but reserves the right to consider partial or multiple awards. If not already registered in SAM, go to SAM.gov to register prior to submitting quote. At the time of evaluation of your quote, your company must have an active status in SAM.gov.

Radius vs Circumference Q16) Please clarify region distance in PWS, original document stated 50 mile circumference and should have read 50 mile radius from locations listed.

1.1.2.3 Contractor will provide geo-fenced digital marketing on all appropriate platforms for the Bozeman and Kalispell regions (roughly 50 mile radius).