A02 SOO-Event Center Advertising.pdf
PDF 130 KB Posted
- Attached to
- Event Center Advertising
- Solicitation number
- W50S7F26Q0029
About this file
This is a Statement of Objectives (SOO) for an Event Center Advertising Campaign for the Minnesota Air National Guard. The contractor shall provide all personnel, equipment, tools, materials, supervision, and quality control necessary to perform advertising services for the MN ANG at an entertainment center in Duluth, Minnesota. The primary objective is to create brand awareness of the MN ANG through strategic advertising placements.
The contract period of performance consists of 12 consecutive monthly periods beginning within 15 days of contract award, plus four optional 12-month periods. Key deliverables include one 12x2 exterior building advertisement and two 10x18 wall advertisements using pre-approved ANG graphics. The contractor must submit a comprehensive list of advertisement locations and quantities for government approval prior to distribution (Deliverable 1) and must demonstrate the ability to reach an audience matching specified demographics: male/female, ages 18-34 (Deliverable 2). Upon government approval of advertising graphics, the contractor shall begin producing and distributing advertising materials. All work must be performed in compliance with state and federal laws. The government will furnish pre-approved ANG advertising graphics for use in the campaign.
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Text version
STATEMENT OF OBJECTIVES (SOO)
Event Center Advertising Campaign for the Minnesota Air National Guard
Scope of Work:
The contractor shall provide all personnel, equipment, tools, materials, supervision, and quality control necessary, except as specified as Government Furnished, to perform Advertising Services for the Minnesota Air National Guard (MN ANG), as defined in this Statement of Objectives (SOO).
Background:
The purpose of this campaign is to create brand awareness of the MN ANG via advertising in an entertainment center in Duluth, MN.
Period of Performance:
12 consecutive monthly periods beginning within 15 days of contract award, plus four (4) 12 month option periods.
Requirements (and corresponding deliverables): The contractor shall:
1) One (1) 12x2 Exterior Building Advertisement
2) Two (2) 10x18 Wall Advertisements of the ANG Graphics
3) (Deliverable 1) Provide a comprehensive list of locations and number of advertisements. This list must be approved by the Government prior to advertisements being distributed.
4) Once the government provides approved advertising graphics to the contractor, the contractor shall begin producing advertising materials.
5) (Deliverable 2) Provide an audience of these demographics: male/female, ages 18-34.
Government Furnished:
The contractor will use pre-approved ANG advertising graphics for advertisements.
Other Requirements:
Perform all work in compliance with state and federal laws.
File details come from the government source that posted it. Updated .