USSF-Logo-Guidelines-May-20222 1.pdf

UNITED STATES SPACE FORCE

L O G O G U I D E L I N E S A N D

B R A N D I N G I M P L E M E N TAT I O N

M AY 2 0 2 2

INTRODUCTION

As the newest branch of the armed forces, the United States Space Force stands poised at the very limits of our nation’s defense. As it strives to fortify U.S. and allied interests in space, it is critical that the USSF establishes itself as a sophisticated, dependable entity. This can be accomplished partially through purposeful and consistent branding.

The USSF logo is at the core of its brand. As such, it should be rendered with exactness in every instance.

These guidelines were created to define the standard rules for logo use in a wide range of scenarios. Other brand elements, such as color and typography, are also prescribed.

Your diligence in following these guidelines is appreciated and will serve to strengthen the USSF and its brand.

The delta symbol was first used in 1961 and honors the heritage of USAF and Space Command. It has served as inspiration in the space community ever since.

The outer border of the delta signifies defense and protection from all adversaries and threats emanating from the space domain.

Inside the delta, two spires reach toward the pinnacle, representing the action of a rocket launching into the outer atmosphere supporting the central role of the Space Force in defending the space domain.

The four beveled elements of the spires symbolize the joint armed forces supporting the space mission: Air Force, Army, Navy and Marines.

The area inside the spires represents the vastness of deep space.

In the center of the delta is Polaris, the star which embodies the guiding light of security and defending the hopes and dreams of space.

U.S. SPACE FORCE

LOGO SYMBOLISM

One color (black)

Multicolor gradient w/ gray lettering

Multicolor gradient w/ black lettering

Multicolor flat w/ gray lettering

Multicolor flat w/ black lettering

UNITED STATES SPACE FORCE VERTICAL LOGO

One color (silver)One color (white)

PRIMARY LOGO VERSIONS SECONDARY VERSIONS

UNITED STATES SPACE FORCE HORIZONTAL LOGO

Multicolor gradient w/ gray lettering

Multicolor gradient w/ black lettering

Multicolor flat w/ gray lettering

Multicolor flat w/ black lettering One color (black)

USSF VERTICAL LOGO

Multicolor gradient w/ gray lettering

Multicolor gradient w/ black lettering

Multicolor flat w/ gray lettering

Multicolor flat w/ black lettering

PRIMARY LOGO VERSIONS SECONDARY VERSIONS

USSF HORIZONTAL LOGO

Multicolor gradient w/ gray lettering

Multicolor gradient w/ black lettering

Multicolor flat w/ gray lettering

Multicolor flat w/ black lettering One color (black)

Multicolor gradient w/ gray lettering

Multicolor gradient w/ black lettering

Multicolor flat w/ gray lettering

Multicolor flat w/ black lettering

SPACEFORCE.COM LOGO

ISOLATED DELTA LOGO

Multicolor gradient Multicolor flat

One color (black)

One color (silver)One color (white)

Please refer to the next page for use.

In rare circumstances, it may be appropriate to separate the delta logo from its accompanying typography. These exceptions will primarily occur in digital platforms where limited resolution hinders legibility. These instances require approval by the Air and Space Forces Intellectual Property Management Office on a case-by-case basis.

ISOLATED DELTA LOGO

CHOOSING WHICH LOGO VERSION TO USE

With such a wide range of logo options, it is important to choose the correct version for each project. Here are a few guidelines for making that decision.

FIRST: WIDE SPACE VS TALL

Decide whether you will need a horizontal or vertical configuration. This will largely be determined by your “canvas size.” If space isn’t limited, default to the vertical version.

SECOND: MAKE IT LEGIBLE.

If the logo is going to be reproduced at a smaller size, use the USSF abbreviated logo versions to ensure legibility. These versions can also be used at larger sizes where brand familiarity is established.

THIRD: LEVEL OF DETAIL

Wherever possible, use the multicolor gradient versions of the logo. However, there are many instances where the reproduction of gradients isn’t possible.

In these cases, use the multicolor flat versions. As reproduction processes become even more limiting (e.g., stitching or screen printing) choose the one-color version that works best.

LOGO EXCLUSION ZONE

There should always be an exclusion zone free of any graphics or text surrounding the USSF logo.

The minimum exclusion space is found by taking 1/2 the width of the logo (x) and applying that distance from the outer edges of the USSF logo.

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

X

When using the silver secondary versions of the logo, they must be used on dark backgrounds.

The USSF logo is designed so that the star Polaris and the beveled spires are always lighter than their background.

To make sure the logo is always clear and legible, there is a minimum size requirement. The minimums for print are listed below. For digital executions, ensure that the type is easily legible and the logo elements are distinguishable.

LOGO CONSIDERATIONS

1 inch minimum

.5 inch min.

.5 inch min.

1.5 inches minimum

.75 inch min.

Unapproved color version: Use only the prescribed color options.

Do not add drop shadows or special effects.

INCORRECT LOGO USAGE

Not enough contrast between background and logo: Use versions with black lettering or one-color versions in similar instances.

Unapproved color version: The Polaris star and the two beveled spires should always be lighter on a dark background.

Don’t rotate, skew or embellish the logo.

Never alter the size, position or relationship of the logo elements.

There are only two acceptable configurations: vertical and horizontal with logotype to the right.

Never distort the logo in any way.Background image is too complicated and obstructs the visibility of the logo.

RETIRED LOGO VERSION

PRIMARY LOGO VERSIONS SECONDARY VERSIONS

Usage of any variation of a U.S. Space Force logo is prohibited. The phrase “U.S. Space Force” is allowed in text but not when it’s associated with any logo versions.

Multicolor gradient w/ gray lettering

Multicolor flat w/ black lettering

Multicolor flat w/ gray lettering

Multicolor gradient w/ black lettering

One color (white)

One color (black)

One color (white)

In some scenarios, it may be necessary to display the USSF logo alongside the USAF logo. In these instances, please use one of the following options shown below. The one-color versions of the USSF logo are used to maintain uniformity between the two logos.

USE WITH THE USAF LOGO

One color (white)

MORE EXAMPLES OF LOGO IMPLEMENTATION

VISITOR

COLOR PALETTE

C:13 M:7 Y:4 K:0

R:219 G:224 B:233

PMS 649 C

C:27 M:16 Y:8 K:0

R:185 G:197 B:214

PMS 537 C

C:44 M:29 Y:25 K:0

R:151 G:163 B:174

PMS 7543 C

C:0 M:0 Y:0 K:100

R:0 G:0 B:0

Black

C:78 M:60 Y:44 K:25

R:66 G:84 B:100

PMS 7545 C

The USSF color palette is overwhelmingly black, white, silver and gray. These tones are timeless and sophisticated and reflect the starkness of our solar system.

THESE COLORS ARE USED IN THE

MULTICOLOR FLAT LOGO VERSIONS.

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 1234567890

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 1234567890

TYPOGRAPHY

Sharp Sans No. 1 Bold

Sharp Sans No. 1 Semibold

Sharp Sans No. 1 Medium

The primary font used for Space Force branding is Sharp Sans. It comes in a variety of weights and styles as shown below. If a web-safe replacement for Sharp Sans is needed, use Trebuchet.